Alaska
The Alaska Experiment That Could Reshape How Cruise Lines Navigate Wildlife
This sponsored content was created in collaboration with a Skift partner.
Every summer, travelers from around the world head to Alaska to experience its glacier-carved fjords and abundant wildlife. Spotting whales in their natural habitat is a bucket-list moment for many.
Cruising has become one of the most popular ways to explore Alaska’s coastline, where vast distances, limited road access, and remote communities make much of the region difficult to reach by land. Alaska cruise passenger volumes have rebounded 33% from their pre-pandemic peak, with over one million travelers now passing through the region each season. International guests account for 68% of that market.
As more travelers add Alaska to their bucket lists, cruise lines are focusing on how tourism and wildlife can coexist in one of the world’s most remarkable marine environments. Many sailings take place during the summer months, a period that overlaps almost exactly with the feeding and migration period for humpbacks, orcas, and fin whales.
That overlap is prompting cruise lines to invest in better data, training, and operational practices that support responsible navigation in wildlife-rich waters.
Integrating Research Into Cruise Operations
According to a recent study, protecting just 2.5% of the world’s oceans could protect nearly 90% of large whales. In response, MSC Cruises is investing in a science-led approach to navigating wildlife-rich waters during its inaugural Alaska season in summer 2026.
The cruise line is partnering with marine conservation organization ORCA to place a dedicated Marine Mammal Observer (MMO) onboard the upgraded MSC Poesia during the peak whale season this summer. The initiative was announced at Cruise Lines International Association’s (CLIA) Pacific Northwest Symposium last month.
“Instead of waiting to react to regulatory changes or industry pressure, we’re choosing to lead,” said Linden Coppell, vice president of sustainability and ESG at MSC Cruises. “That means investing in marine conservation as a core part of our operating model and setting a higher standard from the outset.”
ORCA’s MMO will work directly with the ship’s bridge officers responsible for navigation and speed decisions to help identify whales in real time, support whale-avoidance training, and collect new data on how whales respond to vessel presence and activity.
The initiative builds on years of collaboration between ORCA and the shipping sector. The organization has trained thousands of seafarers from over 40 shipping companies in whale protection. MSC Cruises alone has had nearly 700 crew members undergo ORCA whale-avoidance training worldwide.
Building an Evidence Base at Sea
Over the course of the season, ORCA’s observer will assemble a detailed record of life at sea alongside a moving cruise ship. The team will track the ship’s route against whale sightings, measure proximity, document behaviors, and identify emerging patterns.
“Our goal is to build the most complete picture possible and an evidence-based understanding of how whales and vessels interact, so bridge teams can make informed navigation decisions that reduce the potential for disturbance,” said Steve Jones, chief operating officer at ORCA.
Findings from the season will be shared with the scientific community and used to further inform the whale avoidance training ORCA provides to deck crew across the cruise and shipping industries, including MSC Cruises.
In addition to crew training, the data has wider implications for marine planning and conservation policy. ORCA’s data feeds into international conservation initiatives, including the IUCN’s Important Marine Mammal Areas (IMMAs) program, which informs regulatory and policy discussions about protections for marine mammals globally.
In other regions, such as the Southern Ocean, ORCA’s research has supported the creation of geofenced areas and refined speed guidance in high-density whale habitats, including the Antarctic Peninsula and South Georgia. Alaska represents another important habitat that could benefit from industry action to protect whales.
Raising the Bar in Wildlife-Rich Destinations
Alaska attracts travelers for its glaciers and wildlife, many of whom share a deep affinity for the outdoors and marine ecosystems. Survey research into whale-watching tourism shows that a large segment of travelers value responsible tourism that protects the landscapes and wildlife that make the destination so unique.
“From an operational perspective, safety and environmental protection always come first. The MMO’s primary role is to support bridge teams and inform navigation decisions,” Coppell said. “However, we also see a powerful opportunity to engage guests in a meaningful way.”
During each itinerary, the MMO will host onboard educational sessions and talks outlining the research underway, where guests will learn about whale behavior, marine biodiversity, and how responsible cruise operations work in practice. Passengers will also be introduced to ORCA’s citizen science initiatives, inviting travelers to contribute to long-term data collection efforts.
“Alaska is the ideal place to demonstrate that environmental responsibility and memorable travel experiences can go hand in hand. The goal is not to stage conservation, but to embed it into how we operate, and share that story with our guests,” Coppell said.
ORCA will also review the whale-watching tours MSC Cruises offers to guests while in port, identify operators that follow best practices, and provide feedback throughout the season.
A Test Case for the Future of Cruise Operations
If the data collected onboard MSC Poesia leads to measurable refinements in training and navigation protocols, the model could be applied in other wildlife-rich regions.
Jones sees a growing appetite from cruise lines to deepen that kind of collaboration. “It’s a really exciting time to be working with cruise brands because of the engagement we’re seeing from companies like MSC Cruises,” he said. “In the next five to 10 years, we’ll see even more interest from brands that want to be responsible corporate citizens and play their part in leaving a positive legacy in the natural environment.”
For MSC Cruises, Alaska is both a new market and part of the company’s North America expansion, with a second Alaska season already on sale for 2027. At the same time, it’s testing how marine science can be integrated into day-to-day decision-making on the bridge.
“Alaska is a living laboratory for understanding how vessels and marine mammals share space,” Coppell said. “What we learn here will inform our operations in Alaska and help shape best practices all around the world.”
If that approach gains traction, Alaska could provide an early glimpse of how the next phase of cruise operations could take shape.
To learn more about MSC Cruises, visit msccruisesusa.com. To learn more about ORCA, visit orca.org.uk.
This content was created collaboratively by MSC Cruises and Skift’s branded content studio, SkiftX.
Alaska
Crash closes Seward Highway near Portage, police say
A crash Monday afternoon has closed all lanes of traffic on the Seward Highway near Portage, the Anchorage Police Department said.
Officers were on scene for a vehicle collision at Mile 80 of the highway, with all lanes closed, according to a traffic alert from police.
The department said drivers should expect delays.
Police in their alert didn’t provide additional details about the crash, including whether there were any injuries or how many vehicles were involved.
This is a developing story. Check back for updates.
Alaska
APD investigating overnight shooting in area of Lyn Ary Park
ANCHORAGE, Alaska (KTUU) – Saturday night, just before midnight, Anchorage police officers were called to the city’s Turnagain neighborhood for reports of shots fire, according to the Anchorage Police Department.
When officers arrived, they found evidence a “weapon was discharged in the area,” APD said.
That area, a dispatch supervisor said, is the 2000 block of Foraker Drive including part of Lyn Ary Park.
“While officers were on scene, they were notified of a victim who arrived at a local hospital suffering from a gunshot wound to the lower body. The victim is recovering,” according to APD.
The investigation is ongoing and no one has been arrested, APD said.
Anyone with information is asked to call 311.
See a spelling or grammar error? Report it to web@ktuu.com
Copyright 2026 KTUU. All rights reserved.
Alaska
Modern Seward wasn’t the first Seward town in Alaska, or even the second
Part of a continuing weekly series on Alaska history by local historian David Reamer. Have a question about Anchorage or Alaska history or an idea for a future article? Go to the form at the bottom of this story.
Seward is not the first Seward in Alaska, nor the second one either. It is the third Seward worth noting, unless features besides settlements are included, in which case it falls further distant in the count. After all, creeks and glaciers and peninsulas matter. Then there was Fort Seward, completed after Seward was founded but, of course, not actually located in Seward.
Seward, not to be confused with antecedents or forgotten forts, is the fishing, whale-watching, aquarium-visiting port on Resurrection Bay. And indeed, it was not the first attempt at naming a town for William H. Seward, only the most successful, certainly the most enduring. From the 1890s into the earliest years of the 1900s, there was something of a rush to name things Seward, and that in a territory known for its mad rushes.
As regards Alaska, the existence of William H. Seward (1801-1872) is a never-to-be-forgotten piece of trivia. He was secretary of state from 1861 to 1869 and personally negotiated the 1867 purchase of Alaska. In fact, he was an avid expansionist with dreams of unifying the entire North American continent and more besides, including Greenland.
[When America considered trading part of Alaska for Greenland]
There is a longer history of Alaska place names encumbered by attempts to curry favor with, or otherwise honor, people who never set foot anywhere near this land. Fairbanks is named for Sen. Charles Warren Fairbanks of Indiana. Prince of Wales Island is named for George Augustus Frederick, later King George IV. Whittier — glacier and town — are named for Quaker poet and abolitionist John Greenleaf Whittier.
Yet, Seward at least visited Alaska, though not any of the locations that would later bear his name. In 1869, he made the trek north and gave a speech at Sitka, when he naturally talked about the weather like any other wandering politician. “The weather of this one broad climate of Alaska is severely criticized in outside circles for being too wet and too cold,” said Seward. “Nevertheless, it must be a fastidious person who complains of climates in which, while the eagle delights to soar, the hummingbird does not disdain to flutter.” He added, “It is an honest climate, for it makes no pretensions to constancy.”
The first earnest effort at a Seward town was Seward City, a gold-mining town established around 1890. It was located at the mouth of Sherman Creek, on the east side of the Lynn Canal, a little north of Berners Bay. It was between Haines and Juneau if that helps. The long-since abandoned settlement and its adjoining mine never quite developed enough for any permanency, let alone a significant population.
The limited documentation of Seward City suggests it may have been a rough place to live, particularly because of food shortages. In 1900, James Mathers and Alexander Irving died there after eating mussels contaminated by mine runoff. Two other men barely survived.
Fred and Marie Hanilla ran a hotel and general store there for over a decade but left due in large part to failing health. Their great-granddaughter, Beverly Keithahn, attributed their decline to the food. In 1998, she told the Juneau Empire, “Their diet, with little or no fresh food and improperly canned food, probably caused their untimely deaths in their 50s. There is no good winter anchorage at Comet, so it is supposed that they had no ships bringing food or anything else during the winter months.”

From an 1899 letter published in the Douglas Island News, Seward City was a “half dozen cabins — a fisherman’s hut and the two-story frame hotel under the direction of the genial Mr. (Hanilla).” In 1908, Seattle lawyer John W. Brown traveled north, the basis for his “Abridged History of Alaska” published the next year. He wrote, “Just as we were passing the north end of the gold belt, the captain wanted to know if I saw a town on the bank. I told him I did not; but he insisted there was one, and with the aid of the glasses we observed it to be one house, and which he said was Seward City.”
Seward City’s amorphous status was reflected in its names, plural. Some called it Seward City. With the arrival of the third Seward — that is the modern town of Seward — Seward City mine owner Thomas S. Nowell renamed the outpost after himself, Nowell City. It would later be called Kensington by presumably dozens of Alaskans.
However, for the brief periods when the town possessed a post office (1901-1902, 1936-1938), the stubborn Postal Service referred to it by another name in relatively common usage, Comet. There is a long history of post offices determining place names. Residents used to disagree on how to spell Soldotna. From 1949 to 1967, it was officially Soldatna. Note the “A” in the middle. In 1967, the Postal Service changed it to Soldotna. And more close to home, the Postal Service is why Anchorage is called Anchorage instead of Ship Creek, Woodrow, Alaska City, Terminal, Gateway, Mearsville, Strongov, Dgheyay Kaq’, or any of the other names tossed around.
[In 1915, Anchorage residents voted on an official name for the new city. The name ‘Anchorage’ came in 3rd place.]
The second attempt at a Seward town was on Kachemak Bay, by McNeil Canyon and near what would become Homer. In support of yet another mining operation, a post office was activated there on Oct. 26, 1895. Some sources incorrectly list this as being the site of modern-day Seward on Resurrection Bay, for the understandable reason of why wouldn’t Seward be at Seward. It closed a year later when a new location opened on the Spit, this time named Homer after con man mining promoter Homer Pennock.
Before introducing the third Seward settlement, there are all the other features adorned with Seward’s name, many of them likewise gaining the moniker before the modern town of Seward existed. The Seward Mountains are a small part of the Boundary Ranges in Southeast Alaska, named in 1868 by Staff Cmdr. David Pender of the British Royal Navy, who was surveying the adjacent Portland Canal region. Geologist Israel Russell named Seward Glacier in 1891.
Alaska Gov. John Green Brady proposed the Seward Peninsula name sometime around 1898. That moniker eventually won out over other contenders, such as Nome Peninsula, Kaviak Peninsula and Sumner Peninsula. The Seward Creek southeast of Eagle gained its name during the Klondike gold rush. There are other creeks, a passage and so many streets. There were and are ships and businesses. Certainly, there are more common place names in Alaska, but the state is absolutely lousy with Sewards.
As for the Seward Highway, it was built in increments over decades. In 1923, the road out of Seward ran 18 miles to Kenai Lake. By the late 1930s, it was possible to drive from Seward to Hope but not to Anchorage. Motorists from Anchorage would have their cars delivered via railroad to Moose Pass, where they could continue driving. The highway was completed in 1951, then paved and widened to two lanes throughout in 1954. The term “Seward Highway” was in use by the late 1920s, an informal designation that gained gravitas over the years, from back when the road was definitely not a highway as people would understand it now.
Then there is Seward, the third and most successful settlement of its name. In 1901, Seattle businessman John E. Ballaine decided to, in his own words, “organize and promote a railroad from the Pacific Coast through Central Alaska to the Yukon valley.” The Alaska Central Railway was organized in March 1902, and construction began the following year.
For a base of operations, he wrote, “my first aim was to establish the ocean terminus on a harbor easy of access and free from obstruction every hour of every day of the year.” Several locations were considered, including Cordova Bay, Iliamna, Resurrection Bay, Seldovia, Tyonek, Valdez, Whittier and Knik. The latter location was opposite Ship Creek on the Knik Arm. Ballaine narrowed his choices to Cordova Bay, Valdez and Resurrection Bay, settling on what would become Seward, where he “found every requirement to my complete satisfaction.”
That left the name of the new settlement. If Terminal and Lane sound like dire options for Anchorage, consider the alternatives for Seward. The other contenders were Almouth and Vituska, both given serious consideration by Alaska Central Railway bosses. Almouth was supposed to suggest the port was the mouth of Alaska. And Vituska was a combination of “Vitus” from Vitus Bering and the last two letters of “Alaska.” Bering was the Danish-born leader of two 18th-century Russian expeditions to Alaska.
In 1902, a group of Alaska Central Railway engineers made the acquaintance of Seattle journalist and historian Edmond S. Meany while traveling north aboard the steamer Bertha. Meany taught at the University of Washington and established the Washington Historical Quarterly journal. In 1907, he published an article in that journal that included relevant correspondence. So, the name of Seward is surprisingly well documented for Alaska of that era.
When one of those engineers wrote to Meany for place name suggestions, the professor quickly offered Seward. He wrote, “I thank you for the opportunity of suggesting a name for the southern terminus of the new railroad. The name above all others most appropriate for a prominent city in Alaska is Seward … More than any other one man is he responsible for American ownership of Alaska.” As regards the naming of Seward, that was essentially that. It speaks to the relative anonymity of Seward City that a Seattle journalist well familiar with Alaska was seemingly unaware of its existence.

As the concluding offering of trivia, there is Fort William H. Seward. From 1925 to 1940, it was the single permanent military facility in Alaska. And naturally it was not in Seward. Construction began in 1902 outside Haines and was completed in 1904. After it was deactivated in 1945 and eventually sold, it became Port Chilkoot, which was later merged into Haines.
The Alaska Central Railway was less successful than the town formed in its wake. The railroad only made it about 50 miles out of Seward before bankruptcy in 1907. But consider the opportunity costs, what was lost. Alas, scenic Almouth that we never had. ALMOUTH. It just rolls off the tongue and lands on the floor with a thud.
• • •
Key sources:
Ballaine, John E. “Where Seward Got Its Start and Name.” Seward Weekly Gateway. January 6, 1906, 1, 4.
“A Breezy Letter.” Douglas Island News. September 13, 1899, 1.
Brown, John W. An Abridged History of Alaska. Seattle: Gateway Printing Co., 1909. Washington D.C.:
Knopf, Adolph. Geology of the Berners Bay Region Alaska. Washington D.C.: Government Printing Office, 1911.
Meany, Edmond S. “The Naming of Seward in Alaska.” Washington Historical Quarterly 1, no. 3 (1907): 159-161.
Orth, Donald J. Dictionary of Alaska Place Names, Geological Survey, Professional Paper 567. Washington, D.C.: United States Government Printing Office, 1971.
“Seward City to Become Nowell City.” [Skagway] Daily Alaskan. September 23, 1904, 3.
Seward, William H. Alaska Speech of William H. Seward at Sitka, August 12, 1869. Washington, D.C.: James J. Chapman, 1879.
Thomson, Lori. “Area’s Early Mining Days Detailed.” Juneau Empire. February 17, 1998, 1, 8.
“Two Men Killed at Seward by Poison.” [Skagway] Daily Alaskan. June 14, 1900, 1.
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