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Holiday shopping gives Aiken, Augusta small businesses seasonal sales boost

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Holiday shopping gives Aiken, Augusta small businesses seasonal sales boost


AUGUSTA, Ga. (WRDW/WAGT) – In a year marked by construction, tariffs, government shutdown threats and economic uncertainty, the holiday season provided small businesses in Aiken and Augusta with a chance to turn a hefty profit.

Business owners across the region reported strong foot traffic and sales during the critical November and December period, which helps sustain them through slower months.

Pete Swales of High Country Olive Oil on Laurens Street said Aiken’s tourism appeal brings steady customers during the holidays.

“Aiken has a lot of folks coming in and visiting and traveling and a lot of tourism. And so we get a lot of folks just walking by,” Swales said.

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The holiday season represents a crucial revenue period for his business.

“Our business becomes incredibly busy in that November and December time frame. It’s probably 1/3 of the year is done inside of that month and a half,” Swales said.

Across the street at The Little Red Fox Shop, Charles Lowe reported similar holiday traffic patterns.

“Tons, tons. We get… We don’t get a lot of foot traffic all year, but we get a lot this time of year,” Lowe said.

The shop, which features items from local artists, serves as a popular destination for gift shopping.

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“It’s like really from mid-November to December, we stay swamped. It’s good because, you know, that’s where you make, like, we can get through like January and February are really slow,” Lowe said.

Pink Icing Boutique opened downtown at the beginning of the holiday season and immediately saw strong customer traffic.

“This is a little over a month since we’ve been here, and I’ve seen a tremendous amount of foot traffic before and after the holidays,” said Benicia Bush of Pink Icing Boutique.

In downtown Augusta, businesses also reported sustained activity extending beyond Christmas.

Shama S. Cartwright of Rebel Lion Den said the holiday season continues to bring customers downtown.

“After Christmas, they have Kwanzaa. So it’s still a pickup, because we’re still celebrating the holiday season, so people come through from the time, say Christmas Eve, on to like now, people are coming downtown,” Cartwright said.

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Business owners said warm weather during the holiday season provided an additional boost, encouraging more people to walk around downtown areas and shop for gifts.



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Augusta, GA

Abercrombie’s Career-High 33 Lifts Augusta Past Middle Georgia in PBC Tournament Quarterfinals – Augusta University

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Abercrombie’s Career-High 33 Lifts Augusta Past Middle Georgia in PBC Tournament Quarterfinals – Augusta University


AUGUSTA, Ga. – Augusta opened Peach Belt Conference Tournament play with a win Wednesday, outlasting Middle Georgia 74-70 in the PBC quarterfinals atChristenberry Fieldhouse.

The Jaguars (19-9, 13-7 Peach Belt) move on to the next round of four and will travel to top-seeded Columbus State on Saturday, March 7, in Columbus, Ga.

Augusta got rolling early behind Quinasia Abercrombie, who buried a three in the opening minute and continued to set the tone offensively. The Jaguars built momentum on both ends, and Nadiyah Byard provided an instant spark off the bench with a layup late in the first quarter to help Augusta take a 16-13 lead after one.

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The second quarter belonged to the Jaguars’ defense. Middle Georgia managed just six points in the period, as Augusta tightened the paint and forced tough possessions. Amari Jackson hit a pair of free throws early in the quarter and later added a layup, while Abercrombie finished the half with a strong push in transition to keep Augusta in control. The Jaguars took a 31-19 lead into halftime after holding Middle Georgia to 1-for-13 shooting in the second quarter.

Middle Georgia responded coming out of the break, but Augusta answered every push. Abercrombie knocked down a fast-break three early in the third, and Jackson followed with a layup to keep the advantage comfortable. Sa’Niah Dorsey connected from deep during the quarter, and Augusta shot 61.5 percent in the third to carry a 54-40 lead into the final 10 minutes.

The final quarter turned into a battle. Middle Georgia found rhythm offensively and closed the gap with repeated second-chance opportunities, eventually cutting it to a one-possession game in the final minute. Augusta stayed poised at the line down the stretch, with Elyse Autrey knocking down key free throws in the closing seconds to preserve the win.

Abercrombie led Augusta with a career-high 33 points, going 13-of-20 from the field and 3-of-6 from three. Jackson added 16 points on 7-of-11 shooting. Dorsey finished with seven points, while Autrey dished out six assists and went 5-for-6 at the free throw line.

Middle Georgia (17-11, 10-10 Peach Belt) was paced by Mauryah Jones with 20 points and Kristen Foglia with 18. The Knights also received 13 points and 15 rebounds from Kennedi Hawkins.

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Wednesday’s game also featured a special atmosphere at Christenberry Fieldhouse, with the Lucy C. Laney High School Marching Band, the Pride of Augusta, providing in-game entertainment.

Augusta advances to face top-seeded Columbus State on Saturday, March 7, in Columbus, Ga.



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Augusta Boxing Club faces financial uncertainty after nonprofit funding cuts

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Augusta Boxing Club faces financial uncertainty after nonprofit funding cuts


AUGUSTA, Ga. (WRDW/WAGT) – The Augusta Boxing Club is facing financial uncertainty after Richmond County’s 2026 budget left no room to fund nonprofit organizations.

The county’s decision removes one of the club’s main financial supporters, leaving the historic organization without a key source of funding.

The Augusta Boxing Club is one of the nation’s longest-running amateur boxing clubs and has served at-risk youth in the Augusta area.



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Augusta picks new planning and development director

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Augusta picks new planning and development director


AUGUSTA, Ga. (WRDW/WAGT) – Augusta-Richmond County has selected a new planning and development director nearly a year after the previous director resigned.

Commissioners voted to hire Adleasia J. Cameron, who goes by Lisa, after an executive session Tuesday.

Cameron was one of two finalists for the position, along with Ryan A. Bland.

The position has been vacant since May 30, when Carla Delaney resigned as planning and development director.

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“Augusta has been home to me for many years, from my time as a middle and high school student to earning my graduate degree. It has truly been a privilege to work here and contribute to the community’s growth, sustainability, and development,” Delaney wrote in her letter of resignation.

Cameron is expected to start within the next 30 days.

Her salary will be $125,000, with a moving allowance of up to $10,000 reimbursed based on receipts.

Other commission action

Commissioners also received an update that a veterans cemetery will break ground at the end of the year.

A motion passed authorizing the Marshal’s Office to purchase two vehicles at a cost of more than $115,000.

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