Vermont
A New Ad Campaign Aims to Heal Fraying U.S.-Canada Relations
Feeling skittish about visiting Vermont’s provincial neighbor to the north because of President Donald Trump’s remarks about annexing Canada as a 51st state? Have you found yourself instinctively apologizing to anyone sporting a red-and-white maple leaf or wearing a Canadiens hockey jersey? Are you ordering more poutine in restaurants as a silent act of international solidarity?
If any of the above apply, the tourism board for Québec’s Eastern Townships has a message for you: “Come hug it out in the Eastern Townships.”
“At a time when global travel feels uncertain and international relations seem complicated, a corner of Canada is reaching out with a simple and heartfelt message: We miss you,” reads a new marketing campaign that launched on Memorial Day, which is considered the official start of the U.S. summer travel season.
The Canadian ad campaign kicked off with a 30-second video that is now airing in New York and New England on Facebook, YouTube and some broadcast television channels. Created by the Montréal agency La Bande and produced by Tourisme Cantons-de-l’Est (aka Tourism Eastern Townships), the ad features a somewhat hesitant American tourist being welcomed to Québec not just in English but with open arms — literally.
“Our American guests are more than tourists, they’re part of our story,” Isabelle Charlebois, general director of Tourism Eastern Townships, explained in a press release. “This ad campaign is our way of saying: we appreciate you and we can’t wait to welcome you again.”
Given the rising political tension between Washington, D.C., and Ottawa, the reciprocal trade tariffs, and growing nationalism, travelers in both countries have been rethinking their international vacation plans, inflicting pain on both sides of the border. As Seven Days reported last week, only 98,000 visitors crossed into Vermont from Canada last month by car, down from 147,000 in April 2024 and just slightly more than the 84,000 who came in April 2022, when COVID-19 travel restrictions were lifted.
Summer’s Back, but Canadian Tourists Are Not
Summer’s Back, but Canadian Tourists Are Not
By Derek Brouwer
Tourism
At stake are tens of millions of tourism dollars — and loonies. In March, the number of trips into Canada by U.S. residents declined by 6.6 percent, including an 8.7 percent drop in automobile travel compared with the same month last year, according to Statistics Canada. That decline has been acutely felt in the Eastern Townships. a collection of small, tourism-dependent villages, towns and cities in southeastern Québec.
It need not be like this. Many Vermonters feel a special affinity for our Québécois neighbors. We ski many of the same mountains, eat too much of the same cheese and accept nothing less than real maple syrup.
So, if you’ve been asking yourself, Are Americans even welcome in Canada right now?, you have an answer. To our friends in the Eastern Townships: Merci pour l’invitation. À bientôt!
Vermont
Vermont soccer’s Rob Dow reportedly eyeing move to Big Ten program
Vermont soccer head coach Rob Dow appears to be headed to a bigger conference.
The longtime Catamounts head coach who guided Vermont to the 2024 NCAA championship in historic fashion is reportedly set to be hired by Penn State, according to Jon Sauber of Centre Daily Times. Shortly before Sauber’s online report on Wednesday, Dec. 11, WCAX-TV’s Jack Fitzsimmons and Michael Dugan broke news that Dow and the Nittany Lions were in “deep negotiations.”
UVM athletics officials declined to comment until there is an official announcement.
Dow’s ninth season at Vermont ended with an upset loss to Hofstra in the second round of the NCAA Tournament at Virtue Field. The Catamounts had entered this year’s tournament unbeaten and as the top overall seed. They also started 2025 as the top-ranked team in the nation in the United Soccer Coaches preseason poll.
Under Dow, the Catamounts have advanced to the NCAA Tournament in five straight seasons (2021-2025). They reached the NCAA quarterfinals in 2022, the third round in 2023 and then last year’s unseeded run to capture their first national championship with an overtime victory over Marshall at the College Cup in Cary, North Carolina.
Through his nine seasons at Vermont, Dow has gone 109-41-21 with four America East tournament crowns and three conference regular-season titles. His 11 NCAA Tournament wins are a program record. He stands five wins shy of matching Cormier and Ron McEachen for most victories in program history.
Dow spent five seasons as an assistant coach at Vermont before earning a promotion to head coach in 2017 following the departure of Jesse Cormier.
According to UVM’s salary records online, Dow’s current base salary is $200,000. In 2017, in his first year at the helm, it was $80,000.
If hired, Dow would be taking over at Penn State following Jeff Cook’s exit. Cook stepped down in November after an eight-year run and three NCAA Tournament appearances. The Nittany Lions went 5-8-4 this past season.
Penn State’s operating budget for the 2024 fiscal year for men’s soccer was 10th in the country at $2,099,653, according to data collected by Matt Brown of Extra Points. Vermont was slotted 28th in Brown’s story.
Rob Dow: Season-by-season record with Vermont soccer
2025: 14-1-5 (NCAA second round)
2024: 16-2-6 (national champions)
2023: 13-6-2 (NCAA third round)
2022: 16-4-2 (NCAA quarterfinals)
2021: 13-5-2 (NCAA first round)
2020-21: 5-2-1 (America East final)
2019: 11-6-1 (America East semifinals)
2018: 11-7-1 (America East quarterfinals)
2017: 10-8-1 (America East semifinals)
Total: 109-41-21
Contact Alex Abrami at aabrami@freepressmedia.com. Follow him on X, formerly known as Twitter: @aabrami5.
Vermont
Vermont expects unusual influx of winter birds this year
ST. JOHNSBURY, Vt. (WCAX) – Grab some seed and binoculars — Vermont is expected to get lots of visitors this year of the feathered variety.
Snow isn’t the only thing in the forecast this winter.
“Vermont’s in for a little bit of a treat this winter,” said Vermont Fish & Wildlife’s Jillian Kilborn.
The winter finch forecast is calling for an irruption year. That’s what wildlife experts call it when we see an unusual influx of birds. It’s happening because some forests to our north in Canada are reported to have a poor seed crop this year.
It’s the opposite in New England, where there was an above-average cone crop this year, offering up a full buffet for the feathered critters.
“We’re already seeing some of the species that have shown up,” Kilborn said.
The last time this happened was five years ago, and this winter could be even better. And folks can help scientists keep track of them by using reporting systems like eBird. Kilborn says that it is particularly important as some species are on the decline.
“The amount of observations that come in from people out on the landscape birding really is at the foundation of how we track what’s going on with bird populations,” Kilborn said.
If you have a bird feeder, Kilborn recommends keeping it clean. If you don’t have a feeder but want to get a glimpse, look around softwood trees like spruce, white pine, fir, and cedar trees. Other species prefer winter fruiting plants and may seek out seeds.
“So these are the types of seeds they’ll pull out of something like that,” Kilborn said.
And for some species, our region is just a snacking stop on a longer journey. “Some of these species will go as far south as Florida,” Kilborn said.
So get outside this season and try to spot them as they stop in for a visit.
Copyright 2025 WCAX. All rights reserved.
Vermont
Vermont school district sparks outrage after raising Somali flag on campus
A Vermont school district has sparked national outrage after district leaders raised the flag of Somalia on campus.
The Winooski School District — located just outside Burlington, where roughly 9% of students are Somali — raised the light-blue flag on Monday to honor the “Somali youth and families in Winooski and Vermont.”
The clip of the flag-raising was shared online and was quickly flooded with hundreds of furious messages. It came after bombshell revelations about a massive $1 billion aid fraud scandal involving Somali immigrants in Minnesota.
The backlash forced district officials to shut down its website and disconnect many of its phones on Monday, VT Digger reported.
“First, we want to assure everyone that the United States flag remains in its proper place at the highest point, in full compliance with the U.S. Flag Code,” the district said in a statement.
“The district has three flag masts: the U.S. flag on the top mast, the Vermont state flag on the second, and— this week — the Somali flag on the third.”
The Winooski School District said it planned to raise the flag for one week “as a gesture of support for Somali students and families.”
“Winooski is a proudly diverse community, and we are committed to recognizing and uplifting the cultures and identities represented in our schools,” it added in the statement.
President Trump last week raged against Minnesota’s Feeding Our Future fraud scandal and torched “Squad” Rep. Ilhan Omar — who represents the North Star State — as a “terrible person.”
Wilmer Chavarria, the Winooski schools superintendent, claimed the school was the target of a “coordinated national campaign.”
As the calls began pouring in, the district routed callers directly to voicemail. Some callers screamed racial slurs while others issued explicit threats, officials said.
It also temporarily shut down its website, which was replaced by a warning that its site had been “removed from public view” while it worked to “address and mitigate an unprecedented volume of illegitimate traffic targeting our services.”
The school district notified the Winooski Police Department, which was visibly present on campus on Monday.
Conservative podcaster Benny Johnson commented on the flag-raising video on X, writing, “I’ve got a suggestion for ICE’s next stop.”
“Is the American flag burning ceremony next week?” another critic commented in response.
“I hope the school district loses all federal funding. There is only one flag — the American flag,” another wrote.
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