Vermont

A New Ad Campaign Aims to Heal Fraying U.S.-Canada Relations

Published

9 months ago

May 26, 2025

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A New Ad Campaign Aims to Heal Fraying U.S.-Canada Relations

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Courtesy of Tourism Eastern Townships

Feeling skittish about visiting Vermont’s provincial neighbor to the north because of President Donald Trump’s remarks about annexing Canada as a 51st state? Have you found yourself instinctively apologizing to anyone sporting a red-and-white maple leaf or wearing a Canadiens hockey jersey? Are you ordering more poutine in restaurants as a silent act of international solidarity?

If any of the above apply, the tourism board for Québec’s Eastern Townships has a message for you: “Come hug it out in the Eastern Townships.”

“At a time when global travel feels uncertain and international relations seem complicated, a corner of Canada is reaching out with a simple and heartfelt message: We miss you,” reads a new marketing campaign that launched on Memorial Day, which is considered the official start of the U.S. summer travel season.

The Canadian ad campaign kicked off with a 30-second video that is now airing in New York and New England on Facebook, YouTube and some broadcast television channels. Created by the Montréal agency La Bande and produced by Tourisme Cantons-de-l’Est (aka Tourism Eastern Townships), the ad features a somewhat hesitant American tourist being welcomed to Québec not just in English but with open arms — literally.
“Our American guests are more than tourists, they’re part of our story,” Isabelle Charlebois, general director of Tourism Eastern Townships, explained in a press release. “This ad campaign is our way of saying: we appreciate you and we can’t wait to welcome you again.”

Given the rising political tension between Washington, D.C., and Ottawa, the reciprocal trade tariffs, and growing nationalism, travelers in both countries have been rethinking their international vacation plans, inflicting pain on both sides of the border. As Seven Days reported last week, only 98,000 visitors crossed into Vermont from Canada last month by car, down from 147,000 in April 2024 and just slightly more than the 84,000 who came in April 2022, when COVID-19 travel restrictions were lifted.

Summer’s Back, but Canadian Tourists Are Not

By Derek Brouwer

Tourism

At stake are tens of millions of tourism dollars — and loonies. In March, the number of trips into Canada by U.S. residents declined by 6.6 percent, including an 8.7 percent drop in automobile travel compared with the same month last year, according to Statistics Canada. That decline has been acutely felt in the Eastern Townships. a collection of small, tourism-dependent villages, towns and cities in southeastern Québec.

It need not be like this. Many Vermonters feel a special affinity for our Québécois neighbors. We ski many of the same mountains, eat too much of the same cheese and accept nothing less than real maple syrup.

So, if you’ve been asking yourself, Are Americans even welcome in Canada right now?, you have an answer. To our friends in the Eastern Townships: Merci pour l’invitation. À bientôt!

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Vermont

VT Lottery Mega Millions, Gimme 5 results for Feb. 27, 2026

Published

9 hours ago

February 28, 2026

Press Room

Powerball, Mega Millions jackpots: What to know in case you win

Here’s what to know in case you win the Powerball or Mega Millions jackpot.

Just the FAQs, USA TODAY

The Vermont Lottery offers several draw games for those willing to make a bet to win big.

Those who want to play can enter the MegaBucks and Lucky for Life games as well as the national Powerball and Mega Millions games. Vermont also partners with New Hampshire and Maine for the Tri-State Lottery, which includes the Mega Bucks, Gimme 5 as well as the Pick 3 and Pick 4.

Drawings are held at regular days and times, check the end of this story to see the schedule.

Here’s a look at Feb. 27, 2026, results for each game:

Winning Vermont Mega Millions numbers from Feb. 27 drawing

11-18-39-43-67, Mega Ball: 23

Check Vermont Mega Millions payouts and previous drawings here.

Winning Gimme 5 numbers from Feb. 27 drawing

03-22-25-35-37

Check Gimme 5 payouts and previous drawings here.

Winning Pick 3 numbers from Feb. 27 drawing

Day: 8-7-9

Evening: 5-3-8

Check Pick 3 payouts and previous drawings here.

Winning Pick 4 numbers from Feb. 27 drawing

Day: 3-4-6-6

Evening: 8-5-3-3

Check Pick 4 payouts and previous drawings here.

Winning Millionaire for Life numbers from Feb. 27 drawing

03-04-13-28-42, Bonus: 02

Check Millionaire for Life payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

For Vermont Lottery prizes up to $499, winners can claim their prize at any authorized Vermont Lottery retailer or at the Vermont Lottery Headquarters by presenting the signed winning ticket for validation. Prizes between $500 and $5,000 can be claimed at any M&T Bank location in Vermont during the Vermont Lottery Office’s business hours, which are 8a.m.-4p.m. Monday through Friday, except state holidays.

For prizes over $5,000, claims must be made in person at the Vermont Lottery headquarters. In addition to signing your ticket, you will need to bring a government-issued photo ID, and a completed claim form.

All prize claims must be submitted within one year of the drawing date. For more information on prize claims or to download a Vermont Lottery Claim Form, visit the Vermont Lottery’s FAQ page or contact their customer service line at (802) 479-5686.

Vermont Lottery Headquarters

1311 US Route 302, Suite 100

Barre, VT

05641

When are the Vermont Lottery drawings held?

Powerball: 10:59 p.m. Monday, Wednesday, and Saturday.
Mega Millions: 11 p.m. Tuesday and Friday.
Gimme 5: 6:55 p.m. Monday through Friday.
Lucky for Life: 10:38 p.m. daily.
Pick 3 Day: 1:10 p.m. daily.
Pick 4 Day: 1:10 p.m. daily.
Pick 3 Evening: 6:55 p.m. daily.
Pick 4 Evening: 6:55 p.m. daily.
Megabucks: 7:59 p.m. Monday, Wednesday and Saturday.
Millionaire for Life: 11:15 p.m. daily

What is Vermont Lottery Second Chance?

Vermont’s 2nd Chance lottery lets players enter eligible non-winning instant scratch tickets into a drawing to win cash and/or other prizes. Players must register through the state’s official Lottery website or app. The drawings are held quarterly or are part of an additional promotion, and are done at Pollard Banknote Limited in Winnipeg, MB, Canada.

This results page was generated automatically using information from TinBu and a template written and reviewed by a Vermont editor. You can send feedback using this form.

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Vermont

Here are five places to ice skate in Vermont this winter

Published

21 hours ago

February 27, 2026

Press Room

Here are five places to ice skate in Vermont this winter

How to see a reindeer in Vermont

Vermont Reindeer Farm in West Charleston is home to the only three reindeer, or caribou, living in the state. Here’s what it’s like to visit them.

Looking for ways to enjoy the rest of the cold New England winter?

While staying indoors often seems better than facing the cold, the region has lots of outdoor activities that brighten the winter season, including skiing, snow tubing and, of course, ice skating. From Burlington to Stratton, Vermont has plenty of indoor and outdoor ice rinks, many of which offer lessons, concessions and special events in addition to ice skating.

Here are five places in Vermont where you can go ice skating this winter.

Spruce Peak Village Ice Rink

This outdoor ice rink is located in the heart of the village at Spruce Peak, a ski resort in Stowe formerly known as Stowe Mountain Lodge.

Guests can skate daily surrounded by the majestic ski slopes of the Green Mountains. On Friday nights, the Spruce Peak Village ice rink hosts glow skate parties with a light show, glow sticks and a live DJ. Skate rentals and lessons are also available for purchase.

When: Noon to 6 p.m. Tuesday through Thursday or noon to 9 p.m. Friday and Saturday

Where: Spruce Peak, 7412 Mountain Road, Stowe

Ice Haus Arena

Located up at Jay Peak Resort near the Canadian border, Ice Haus Arena is the newest ice-skating arena in the state. The indoor rink is complete with bleacher seating, a rental and repair shop, four locker rooms, a pro shop, a snack bar and of course, an NHL-sized rink where guests can participate in public skating or skating with sticks and pucks.

General admission to the rink is $6, with skate rentals available for $6, skate sharpening available for $7 and helmets available for $3.

When: Online schedule updated daily

Where: Jay Peak Resort, 830 Jay Peak Road, Jay

C. Douglas Cairns Recreation Arena

This indoor arena has not one, but two NHL-size ice rinks for hockey, public skating and stick and puck practices. Off the ice, Cairns Arena also offers a pro shop and a cafe with hot food, snacks and drinks.

Skating at Cairns costs $5 for adults or $3 for children and seniors, and skates are available to rent for an additional $5.

When: 10 a.m. to noon Tuesday through Thursday, with exceptions. Check the online schedule at cairnsarena.finnlyconnect.com..

Where: 600 Swift St., South Burlington

Mill House at Stratton Mountain Resort

Surrounded by the scenic Stratton Mountain Resort, Mill House Pond is the perfect outdoor spot for public ice skating or skating lessons.

Public skating costs $20, and bookings can be made online.

When: Noon to 8 p.m. Saturday or noon to 6 p.m. Thursday-Friday and Sunday-Monday

Where: Stratton Mountain Resort, 5 Village Lodge Road, Stratton Mountain

Riley Rink at Hunter Park

A large indoor sports facility, Northshore Civic Center has an Olympic-sized ice rink, along with a concession stand and retail shop. The rink offers public skating, stick and puck practice, hockey and skating lessons.

When: Check the online schedule for weekly updates

Where: 410 Hunter Park Road, Manchester Center

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Vermont

Unemployment claims in Vermont increased last week

Published

1 day ago

February 27, 2026

Press Room

Unemployment claims in Vermont increased last week

Staff reports
| USA TODAY Network

Initial filings for unemployment benefits in Vermont rose last week compared with the week prior, the U.S. Department of Labor said Thursday.

New jobless claims, a proxy for layoffs, increased to 375 in the week ending February 21, up from 357 the week before, the Labor Department said.

U.S. unemployment claims rose to 212,000 last week, up 4,000 claims from 208,000 the week prior on a seasonally adjusted basis.

Rhode Island saw the largest percentage increase in weekly claims, with claims jumping by 132.0%. Michigan, meanwhile, saw the largest percentage drop in new claims, with claims dropping by 49.9%.

USA TODAY Co. is publishing localized versions of this story on its news sites across the country, generated with data from the U.S. Department of Labor’s weekly unemployment insurance claims report.

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