Entertainment
Netflix helped bring F1 to new heights. Now the sport is poised to return the favor
A few seasons into the run of Netflix’s Formula 1 docuseries “Drive to Survive,” the racing league’s governing body, the Fédération Internationale de l’Automobile (FIA), presented the platform with a deck containing evidence of “the Netflix effect.” Since the series premiered in 2019 as part of a concerted effort to expand the sport’s footprint in the U.S., officials had seen social media engagement, merchandising, attendance and ratings for race telecasts improve in its least-penetrated major market.
“It’s tough to totally decouple — Formula 1 was doing a lot of great new stuff, you had a broadcast partner in ESPN that was also prioritizing it, and you had a partner in Netflix that was promoting the sport through the docuseries,” recalls Brandon Riegg, vice president, nonfiction series & sports, at the streamer. “But they for sure were very generous and said, ‘We attribute a lot of this to Netflix.’ And when you saw the gains that they made across many categories, it was impressive, and I felt like we could take credit for at least a portion of that.”
Now Formula 1 is poised to return the favor.
With the premiere Friday of “Senna,” a scripted miniseries about the life and career of Brazilian F1 legend Ayrton Senna, the championship’s rich lore — replete with archival footage and FIA authorization to reconstruct races, podiums, logos, uniforms and track layouts from Senna’s heyday — becomes the source material for yet another evolution in one of the most innovative relationships in sports entertainment.
“It becomes almost like an origin story for F1,” says “Senna” showrunner Vicente Amorim. “You love ‘Drive to Survive’? You’re an F1 fan? You’re maybe thinking of watching the ‘F1’ movie next year? Maybe have a look at how it all started.”
If Warner Bros.’ 2025 feature, developed in collaboration with the FIA and starring Brad Pitt, represents the sport’s promotional campaign at the scale of a Hollywood blockbuster, “Senna” flows instead from Netflix’s distinct approach to international television. The six-part series, which follows its dashing hero from his karting days in São Paulo to his tragic death, at 34, during the 1994 San Marino Grand Prix, was produced in Brazil, filmed largely in Portuguese and relied on Latin American artisans, particularly in the creation of its astonishing replica cars. It’s the same regional model that created crossover hits such as “Élite” and “La Casa de las Flores,” applied to one of the most successful drivers in F1 history.
“We really made those shows thinking they would be huge in Spain and Mexico, respectively, and I think it’s precisely their authenticity and their very specific local value, culture, look and feel that made them unique for their own countries and then globally appealing,” says Francisco Ramos, Netflix’s vice president of content Latin America, who worked on both titles. “What we’ve discovered, through this journey of almost 10 years making local content outside of the U.S., is that the most accurate, authentic stories that properly represent the cultures from which they come are the ones that are able to find resonance outside of their home territory.”
Conceived by the racer’s family and Brazilian production company Gullane, “Senna” came to Netflix after plans for a feature film hit creative and financial roadblocks — and soon found a devoted fan in Amorim, who vividly remembers Senna’s zenith in the late 1980s and early 1990s, when he won three world championships. “It becomes almost like a religion,” Amorim says of growing up in Brazil during this period. “Every Sunday, you turn on the TV to watch Senna probably win.”
Although its focus is the triumph and tragedy of Senna’s career, as well as his relationships with his parents, Miltão (Marco Ricca) and Zaza (Susana Ribeiro), and his glamorous pop star girlfriend, Xuxa (Pâmela Tomé), “Senna” is also the tale of a fast-modernizing sport, one on the cusp of becoming the glitzy global juggernaut it is today. In 1994, the year Senna died, the F1 world championship consisted of 16 races, 11 of them in Europe; 30 years on, the season now spans 24 races on five continents, including three in the United States alone. And Senna himself — handsome, media savvy and impatient with the Old World politics he found in F1 when he joined the circuit in 1984 — was instrumental in setting the transformation in motion. As Amorim puts it, “There’s an F1 ‘Before Senna’ and an F1 ‘After Senna.’”
Gabriel Leone as Ayrton Senna, right, with Matt Mella as Senna’s teammate and rival Alain Prost.
(Alan Roskyn / Netflix)
The makeup of the “After Senna” F1 fan base is, in fact, a significant part of why Netflix has invested so much in its partnership with the sport. Although the FIA first envisioned “Drive to Survive” as a way to reach American viewers, according to Riegg, Netflix saw the docuseries as a “hedged bet”: If it failed to catch on in the States, it still had potential in other countries where Netflix operates that had established F1 followings.
In the end, “Drive to Survive” boosted interest in F1 not only in the U.S. but also globally: When the FIA presented Netflix with its deck about the series’ impact, “They made gains in some of the markets they thought were the most mature, including Brazil and Italy and Spain,” Riegg says.
Although Ramos insists that “Senna,” which was first announced in 2020, was not expressly intended to “feed off” the success of “Drive to Survive,” in many ways it epitomizes the same effort to diversify output and audience that has defined Netflix’s business in recent years. The release of promotional art and the trailer for “Senna” attracted interest not only in Brazil but also in other F1 strongholds like Mexico, Argentina, Italy and Japan, while the docuseries might be said to have primed the pump for potential viewers in places like the U.S. that have a less established F1 following.
“During the process of getting this developed and made, ‘Drive to Survive’ became bigger and bigger,” Ramos says. “That’s not the way we planned it. … But for sure there’s a benefit that I cannot steer away from.”
The benefit might also work in reverse, Riegg acknowledges, creating a chance “to broaden the funnel or the entry point for people that are going to become fans of Formula 1 in general, whether that’s the races or something like our documentary series.”
It’s an opportune moment for Netflix’s relationship with F1 to evolve, as “Drive to Survive” confronts its first real headwinds after years of viewership growth.
“I think there’s been a stabilization of the viewership the last couple seasons,” Riegg says. “It did the first few seasons continue to grow consistently and — I guess ‘plateau’ is one word — then found its audience. There’s a natural ebb and flow on all of these shows, especially the sports shows, or even our dating shows, which is analogous in certain ways, where some seasons you just have stronger stories than others. I think part of what F1 deals with that’s somewhat different than some of the other sports is you’ve had a winner in Max [Verstappen] and a team in Red Bull that’s really dominated for many seasons in a row so there’s sort of been less suspense and perhaps drama over the course of the season.”
What’s not yet on the table for Netflix, Riegg emphasizes, is live Formula 1 racing, although the FIA’s current U.S. television deal, with ESPN, expires in 2025. And it’s not because of the challenges the platform has faced in scaling up its capacity for live programming, most recently during the boxing match between Jake Paul and Mike Tyson, which led to widespread complaints of freezing, buffering and poor image quality. It’s because Netflix’s current focus vis-a-vis live television is on one-off events, rather than on a season-long commitment. “We’re in the crawl, walk, run phase,” Riegg says. “We’re definitely not in that business right now.”
And as “Senna” itself understands, it’s commerce as much as horsepower that makes the wheels of the sport turn. “F1 is a business,” Amorim says, repeating a real-life line from Senna rival Terry Fullerton that’s included in the series. “Except for two hours on Sunday.”
Entertainment
‘The Night Manager’ Season 2 returns with explosive reveals: ‘Every character’s heart is on fire’
This article contains spoilers for the first three episodes of “The Night Manager” Season 2.
It wasn’t inevitable that “The Night Manager,” an adaptation of John le Carré’s 1993 spy novel, would have a sequel. Le Carré didn’t write one and the six-episode series, which aired in 2016, had a definitive ending.
But after the show’s debut, fans clambered for more. They loved Tom Hiddleston’s brooding, charismatic Jonathan Pine, a hotel manager wrangled into the spy game by British intelligence officer Angela Burr (Olivia Colman). And at the heart of the series was the parasitic dynamic between Pine and his delightfully malicious foe, an arms dealer named Richard Onslow Roper (Hugh Laurie).
The show was so good that even the story’s author wanted it to continue. After the premiere of Season 1 at the Berlin International Film Festival, Le Carré sat across from Hiddleston, a twinkle in his eye, and said, “Perhaps there should be some more.”
“That was the first I’d heard of it or thought about it,” Hiddleston says, speaking over Zoom alongside the show’s director, Georgi Banks-Davies, from New York a few days before the U.S. premiere of “The Night Manager” Season 2 on Prime Video, which arrived Sunday with three episodes, 10 years after the first season. “But it was so extraordinary and inspiring to come from the man himself. That’s when I knew there might be an opportunity.”
Time passed because no one wanted a sequel of less quality. Le Carré died in 2020, leaving his creative works in the care of his sons, who helm the production company the Ink Factory. That same year, screenwriter David Farr, who had penned the first series, had a vision.
“We didn’t want to rush into doing something that was all style and no substance that didn’t honor the truth of it,” Farr says, speaking separately over Zoom from London. “There was this big gap of time. But I had this very clear idea. I saw a black car crossing the Colombian hills in the past towards a boy. I knew who was in the car and I knew who the boy was.”
That image transformed into a scene in the second episode of Season 2 where a young Teddy Dos Santos (Diego Calva) is waiting for his father, who turns out to be none other than Roper. From there, Farr fleshed out the rest of the season, as well as the already-announced third season. He was interested in the relationship between fathers and sons, an obsession of Le Carré’s, and in how Jonathan and Roper would be entangled all these years later.
Teddy Dos Santos (Diego Calva) is revealed to be Roper’s son.
(Des Willie / Prime Video)
“Teddy crystallized very quickly in my head,” Farr says. “All of the plot came later — arms smuggling and covert plans for coups in South America. But the emotional architecture, as I tend to call it, came to me quite quickly. That narrative of fathers and sons, betrayal and love is what marks Le Carré from more conventional espionage.”
“There was enormous depth in his idea,” Hiddleston adds. “It was a happy accident of 10 years having passed. They were 10 immeasurably complex years in the world, which can only have been more complex for Jonathan Pine with all his experience, all his curiosity, all his pain, all his trauma and all his courage.”
Farr sent scripts to Hiddleston in 2023 and planning for Season 2 began in earnest. The team brought Banks-Davies on in early 2024, impressed with her vision for the episodes. Hiddleston was especially attracted to her desire to highlight the vulnerability of the characters, all of whom present an exterior that is vastly different than their interior life.
“Every character’s heart is on fire in some way, and they all have different masks to conceal that,” Hiddleston says. “But Georgi kept wanting to get underneath it, to excavate it. Explore the fire, explore the trauma. She came in and said, ‘This show is about identity.’ ”
“I’m fascinated with how the line of identity and where you sit in the world is very fragile,” Banks-Davies says. “I’m fascinated by the strain on that line. In the heart of the show, that was so clearly there. I’m also always searching for what brings us together in a time, particularly in the last 10 years, that’s ever more divisive. These characters are all at war with each other. They’re all lying to each other. They’re deceiving each other for what they want. But what brings them together … instead of pushes them apart?”
The new season opens four years after the events of Season 1 as Jonathan and Angela meet in Syria. There, she identifies the dead body of Roper — a reveal that suggests his character won’t really be part of Season 2. After his death, Pine settles into a requisite life in London as Alex Goodwin, a member of an unexciting intelligence unit called the Night Owls.
Angela (Olivia Colman) and Jonathan (Tom Hiddleston) meet in Syria, four years after the events of Season 1.
(Des Willie / Prime Video)
“He’s half asleep and he lacks clarity and definition,” Hiddleston says. “His meaning and purpose have been blunted and dulled. He is only alive at his greatest peril, and the closer his feet are to the fire, the more he feels like himself. He’s addicted to risk, but also courageous in chasing down the truth.”
That first episode is a clever fake-out. Soon, Jonathan is on the trail of a conspiracy in Colombia, where the British government appears to be involved in an arms deal with Teddy. It quickly becomes the globe-trotting, thrill-seeking show that captivated fans in Season 1. There are new characters, including Sally (Hayley Squires), Jonathan’s Night Owls’ partner, and Roxana Bolaños (Camila Morrone), a young shipping magnate in league with Teddy, and vibrant locations. Jonathan infiltrates Teddy’s organization, posing as a cavalier, rich businessman named Matthew Ellis. He believes Teddy is the real threat. But in the final moments of Episode 3 there’s another gut-punching fake-out: Roper lives.
“The idea was: We must do the classic thing that stories do, which is to lose the father in order that he must appear again,” Farr says. He confirms there was never an intention to make “The Night Manager” Season 2 without Laurie. “What makes it work is this feeling that you are off on something completely new,” Farr says. “But that’s not what I want this show to be.”
Hiddleston compares it to the tale of St. George and the dragon. “They define each other,” he says. “At the end of the first series, Jonathan Pine delivers the dragon of Richard Roper to his captors. But after that, he is lost. The dragon slayer is lost without the presence of the dragon to define him. And, similarly, Roper is obsessed with Pine.”
Jonathan realizes the truth as he sneaks up to a hilltop restaurant to listen in on a meeting. Banks-Davies opted to shoot the entire series on location, and she kept a taut, quick pace during filming because she wanted the cast to feel the tension all the way through. She and Hiddleston had a shared motto on set: “There’s no time for unreal.” Thanks to her careful scene-setting, Roper’s arrival and Jonathan’s reaction were shot in only 10 minutes.
“I felt everything we talked about for months and everything we’d shot up until that point and everything we’d been through was in that moment,” Banks-Davies says. “There are so many emotions going on, so much being expressed, and it’s just delivered like that. But it was hard to get us there.”
Farr adds, “It is the most important moment in the show in terms of everything that then follows on from that.” He wrote into the script that Roper’s voice would be heard before Laurie was seen on camera. “It’s more frightening when something is not instantly fully understood and seen,” he says. “You hear it and you think, ‘Oh, God, I know that [voice].’ ”
Hiddleston wanted to play a range of emotions in seconds. He describes it as a “moment of total vitality.” Right before the cameras rolled, Banks-Davies told Hiddleston, “The dragon is alive.”
“After all the work, that’s all I needed to hear,” he says. “This moment will be memorable to him and he’ll be able to recall it in his mind for the rest of his life. He is wide awake, and reality is re-forming around him. His sense of the last 10 years, his sense of what he can trust and who he can trust, the way he’s tried to evolve his own identity — the sky is falling. There is a mixture of shock, grief, disenchantment, disillusionment, surprise and perhaps even relief.”
As soon as Jonathan arrives in Colombia and meets Teddy, a calculating live-wire dealing with his own sense of isolation, he becomes more himself. Hiddleston expresses him as a character desperate to feel the edge. Despite his layered duplicity, Jonathan understands and defines himself by courting risk.
Teddy (Diego Calva), Jonathan (Tom Hiddleston) and Roxana (Camila Marrone) get close. “This is a character who pushes his body to the limit and sacrifices enormous parts of himself at great personal cost to his body and soul,” Hiddleston says of Jonathan. (Des Willie/Prime Video)
“This is a character who pushes his body to the limit and sacrifices enormous parts of himself at great personal cost to his body and soul,” Hiddleston says. “He goes through a lot of pain, but also there’s great courage and resilience and enormous vulnerability. That’s what I relish the most, these are heightened scenarios that don’t arise as readily and in my ordinary life.”
“I could feel that shooting moments like this,” Banks-Davies adds. “Like, ‘It’s right there. Are we going to get it?’ Our whole show exists in that space between safety and death.”
Roper’s presence sends a ripple effect across the remaining three episodes. As much as Jonathan and Teddy are in opposition, they are parallel spirits, both with complicated relationships to Roper. Hiddleston describes them as “a mirror to each other,” although they can’t quite figure out what to be to each other. And neither knows who the other person really is.
“It is interesting, isn’t it, that my first image of him was 7 years old and that stays in him all the way through,” Farr says. “This sense of this boy who is seeking something — an affirmation, a place in the world. And he’s done terrible things, as he says to Pine in Episode 3. All of that was present in that first image I had.”
Hiddleston adds, “There is a competition, too, because Roper is the father figure, and they both need him in very different ways. Teddy is a new kind of adversary because he’s a contemporary. He’s got this resourcefulness and this ruthlessness, but also this very open vulnerability, which he uses as a weapon. They recognize each other and see each other.”
The characters’ dynamic is at the root of what drew Banks-Davies to the series. “It’s not about where they were born, it’s not about their economic status or their religion or their cultural identity,” she says. “It’s about two men who are lost and alone and solitary, and see a kinship in that. They are pulled together on this journey.”
Season 2, which will release episodes weekly after the first drop, will lead directly into Season 3, although no one involved will spill on when it can be expected. Hopefully they will arrive in less than a decade.
“It won’t be as long, I promise,” Farr says. “I can’t tell you exactly when, because I don’t know. But definitely nowhere as long.”
“That was the thrill for us, of knowing that when we began to tell this story, we knew we had 12 episodes to tell it inside, rather than just six,” Hiddleston says. “So we can be slightly braver and more rebellious and more complex in the architecture of that narrative. And not everything has to be tied up neatly in a bow. There’s still miles to go before we sleep, to borrow from Robert Frost, and that’s exciting. It’s exciting for how this season ends, and it’s exciting for where we go next.”
Movie Reviews
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Entertainment
Tom Cherones, director and producer of ‘Seinfeld,’ dies at 86
Television director and producer Tom Cherones, best known for his work on the first five seasons of the Emmy-winning series “Seinfeld,” has died. He was 86.
He died Jan. 5 at his home in Florence, Ore., according to a statement from his family.
He directed some of the most iconic episodes of “Seinfeld,” including “The Chinese Restaurant,” “The Parking Garage” and “The Contest.” The first episode he directed was the show’s second-ever episode, “The Stake Out.” The director ultimately helmed over 80 episodes of the show.
“I think they liked the way I ran the set,” Cherones said of why he was chosen to direct so many “Seinfeld” episodes in an interview with the Television Academy Foundation. “I shot the show a little different … I just shot it in a way that I thought made it look better than the average show.”
Cherones left the show at the behest of its star Jerry Seinfeld.
“Jerry asked me to [leave], he was tired of the same thing I guess,” he told the Television Academy Foundation. “We changed writers almost every season and finally he just wanted somebody else, another presence to try to keep it fresh. He always said from the beginning that when this thing isn’t working anymore we’re going to stop.”
Cherones received six Emmy nominations for his work on “Seinfeld,” winning his sole Emmy for his production work in 1993.
“Seinfeld” star Jason Alexander mourned Cherones death in an Instagram post on Friday.
“Tom directed nearly half the ‘Seinfeld’ episodes. He created the visual style and tone and how to capture the magical interplay of our cast,” Alexander wrote.
“His generosity also enabled me to become a member of the Directors Guild and he was a wonderful mentor. He was a good guy and a wonderful director and teacher. Generations of our fans have and will continue to enjoy his work. Thanks for everything, Tom. Rest well. My love to your family and friends.”
After leaving “Seinfeld,” Cherones would go on to direct 23 episodes of the second season of the Ellen DeGeneres sitcom “Ellen.” He also directed several episodes of the ‘90s NBC sitcoms “Caroline in the City” and “NewsRadio” and stand-alone episodes of “Sabrina the Teenage Witch,” “Boston Common” and “Desperate Housewives.”
Cherones was born Sept. 11, 1939, in Tuscaloosa, Ala., and graduated with a degree in journalism from the University of New Mexico in 1961. After a four-year stint in the U.S. Navy, he earned a master’s degree from the University of Alabama in 1967.
He worked at a PBS affiliate station in Pittsburgh, including aiding in the production of “Mister Rogers’ Neighborhood.” Cherones moved to L.A. in 1975 and found production work on such series as “General Hospital” and “Welcome Back, Kotter,” and with several of the major Hollywood production studios.
Later in life, Cherones returned to the University of Alabama to teach production classes from 2002 to 2014.
Cherones is survived by his wife Carol E. Richards, his daughter Susan Cherones Lee, son Scott Cherones and two grandchildren, Jessa and Thomas Cherones.
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