FOXBOROUGH, Mass. (WJAR) — Building a brand, sharing her funky graphic designs and garnering the attention of major brands and professional sports teams, Kate Weinberg has proven the power of social media, amassing more than 500,000 followers across TikTok and Instagram.
Her latest campaign, designing fresh merchandise for the NFL, has now resulted in a massive collaboration with the Patriots.
“The whole team has been amazing,” Weinberg told NBC 10 News. “They’ve trusted in my creative vision the whole way through.”
NBC 10’s Erin Coogan reports that a Massachusetts native caught the eye of the Patriots with her eye-catching designs.
The collaboration is the result of months of planning, designing, and editing.
“It was hard to pull together so quickly,” she continued. “From coming up with the design and getting the production to happen and making sure they were approved by the league, there’s so much I’ve been learning.”
Weinberg says as a Massachusetts native and generational Pats fan, inspiration came naturally — the designs feature lobsters, sailboats, and everything uniquely New England.
“I try to make every design unique and tell a story with it … the story of the team,” Weinberg said.
They were placed on display just in time for the Patriots’ 2026 playoff debut.
“They went on display, Friday, right before the big game. Sunday was the big sales day, I think they sold out at 2 p.m.,” Weinberg said.
She said come this Sunday, she’ll be proudly repping her merch, while rooting for the Pats as they take on the Texans at 3 p.m.
