A new mobile app from China is going viral for a reason that feels both unsettling and familiar. It exists to answer one basic question for people who live alone: Are you still alive? The app is called “Are You Dead?” and it has surged to the top of China’s paid app charts. It also climbed into the top ten paid apps in the United States. Its popularity reflects more than curiosity. It highlights how many people now live by themselves and worry about what happens if something goes wrong.

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How the ‘Are You Dead?’ app works

The app’s design is intentionally simple. After paying about $1.15, users add an emergency contact and agree to check in every two days.

Here is how it works in practice:

• Users tap a large green button with a cartoon ghost to confirm they are OK
• If they miss two check-ins, the app sends an email alert on the third day
• The alert tells the emergency contact that something may be wrong

That is it. No tracking. No health data. No constant monitoring. The goal is reassurance, not surveillance. On its English-language page, the app goes by the name Demumu. The developers describe it as a “lightweight safety tool” meant to make solitary life feel less risky. For now, the app is available only on Apple’s App Store for iPhone and iPad.

Why the ‘Are You Dead?’ app went viral in China

The app debuted quietly in May. Then it took off. It is now the top-paid app on China’s Apple App Store and ranks sixth among paid apps in the U.S. The surge reflects a major social shift. More people in China live alone than ever before. One-child policies, rapid urbanization and work that pulls people far from their families all play a role. By 2030, China is projected to have around 200 million one-person households. At that scale, a simple safety check turns from a niche idea into a mass-market tool.

Why users say the app provides peace of mind

For many users, the app is not a joke. It is a safety net. One 38-year-old user told reporters he lives far from his family and worries about dying alone in a rented apartment. He set his mother as his emergency contact so someone would know if something happened to him. Others echoed a similar sentiment online. People living alone, introverts, unemployed workers and those dealing with depression said the app offers peace of mind without requiring constant interaction. Some users even reportedly framed it as a practical courtesy to loved ones rather than a morbid tool.

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The name of the app sparks debate

Not everyone is comfortable with the app’s blunt branding. Some users say the name is too dark and turns people away. Several suggested a simple fix: rename it “Are You Alive?” One commenter argued that death in this context is not only literal but social. A softer name might signal care rather than fear. Some users said they would gladly pay for the app if it sounded less grim. The developers appear to be listening.

What the developers of the app plan next

The app is built by a small Gen Z team at Moonscape Technologies. In public statements, the company said it plans to refine the product based on feedback.

Planned updates include:

• Adding direct messaging to emergency contacts
• Making the app more friendly for older users
• Reconsidering the app’s name

Those changes matter in a country where about one in five people is now over age 60.

Loneliness is not just a problem in China

The app’s success abroad suggests the issue is global. In the U.S., living alone is becoming the norm rather than the exception. According to recent census data, 27.6% of U.S. households had just one person in 2020. That figure was under 8% in 1940. Loneliness trends among younger men are especially striking. A Gallup poll found that about one in four Gen Z and millennial men in the U.S. report feeling lonely. That rate is higher than in peer countries like France, Canada, Ireland and Spain. Against that backdrop, an app that asks people to check in feels less extreme and more revealing.

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Kurt’s key takeaways

“Are You Dead?” succeeds because it addresses a fear many people rarely say out loud. As more people live alone, the worry is not only about loneliness but also about invisibility. A simple tap every two days becomes a quiet signal that someone still knows you are here. The app may evolve, change its name or add features. The problem it highlights is not going away.

If an app has to ask whether you are alive, what does that say about how disconnected modern life has become? Let us know by writing to us at Cyberguy.com

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Welcome to Regulator, a newsletter for Verge subscribers about the technology and the tech bros upending American politics and the Trump administration. If you’re not a subscriber yet, and you’re interested in Silicon Valley’s adventures in sausage-making, you should do so here! It’s Q1! Surely the corporate budget will allow for it.

Precisely one year ago, Steve Bannon, the powerful, populist MAGA podcaster, was thrilled at the sight of the Big Tech CEOs swarming around Donald Trump. In the days before his inauguration, the major players were visiting Mar-a-Lago, signing checks, even showing up to sit quietly behind him during his second inauguration. For years, Bannon told ABC’s Jonathan Karl in an interview, Big Tech had undermined Trump: Jeff Bezos’ Washington Post had reported on him critically, for instance, while Meta and Alphabet’s subsidiaries had purportedly silenced his online presence. Now, Bannon said, they were “supplicants” to Trump, who’d hired MAGA regulators ready to tear apart those companies at any given moment. “Most people in our movement look at this as President Trump broke the oligarchs,” he bragged.

Even smaller pivots from firm MAGA positions in favor of the tech industry, and the response from said base, are telling. Last November, Trump sparked outrage from the right by defending the existence of H1-B visas for high-skilled foreign tech workers, going so far as to say that US workers lacked “certain talents” that prevented Big Tech from hiring domestically. Although Trump ended up radically overhauling the immigration lottery system in a more nativist favor, the continued existence of the H1-B visa program itself sparked a massive rift within the MAGAsphere: how could Trump let in any foreign workers, much less imply that they were better than American workers? What sort of “America First” was that?

For decades, even as a businessman, Trump’s had one consistent organizational principle: people and factions must constantly fight each other for his attention and favor. It happened all the time during Trump’s first term, when New York financiers, the Republican establishment, the career officials, Trump’s children, and the proto-MAGA wing were all fighting each other inside the West Wing. But by the time Trump returned to the campaign trail in 2024, the New Yorkers were exhausted and went home, the Republican establishment had caved to Trump, and the career officials were all about to be purged. MAGA populism had won, and they believed, to paraphrase Trump, that they would win so much that they would become tired of winning. It’s not like the populists haven’t claimed territory in Trump’s second administration. The Department of Justice is conducting lawfare against Trump’s critics, the Department of Homeland Security has given ICE a broadly terrifying mandate, and the Department of Defense (sorry, War) kidnapped a foreign head of state for the LOLs.

But honestly, I would not have expected a year ago, as I watched the tech CEOs applaud Trump in the Rotunda, that these “supplicants” would eventually sway Trump to their ways. I’m not sure how the next year looks for internal drama coming out of the White House. I will say, however, that it is very, very telling that Bannon, who once bragged that there was a plan in place for Trump to run for an unconstitutional third term, is reportedly eyeing a presidential run himself.

Well, in the sense of the Senate being on a one-week recess, during which I will be following the drama of Coinbase derailing the CLARITY Act over interest rates, before the Senate Banking Committee reconvenes. To my great regret, I am not at Davos, where CEO Brian Armstrong is and where most of the negotiations seem to be happening. So if you are in some private Swiss meeting with other tech overlords and have some insight into whether there will be an actual market structure bill passed in the upcoming year, please email me at tina@theverge.com, or over Signal at tina_nguyen.19.