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'Women's Sports Aren't a Trend': How Two Dallas Teams Are Navigating the Industry's Boom

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'Women's Sports Aren't a Trend': How Two Dallas Teams Are Navigating the Industry's Boom


“I don’t know what it feels like to be on a rocket ship, but this has got to be as close as what it feels like.” 

The comment, made from a stage at Arlington Hall, came from Dallas Wings COO Amber Cox at a panel discussion hosted by the Dallas Friday Group in late June. While the phrase was in reference to the rise of Dallas’ WNBA team, it could easily have been attributed to the larger story of women’s sports, and especially women’s sports in North Texas.  

When she first came on board with the Wings in 2022, Cox said, there was no way she could have forecasted what all would happen in the field of women’s sports, and specifically for the Wings. “But we saw the interest,” she said. “There was a ton of interest in the Wings, and the building was filling up consistently, and I just knew that we were on the cusp of something really, really special.” 

The discussion一moderated by Monica Paul, executive director of the Dallas Sports Commission一focused on the future of professional women’s sports in DFW and featured commentary from Cox and from Dori Neil Araiza, founder and principal with Dallas’ newly announced women’s soccer team, Dallas Trinity FC.   

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Dallas has celebrated a number of recent key wins in the arena of women’s sports. In early May, WNBA phenom Caitlin Clark made her pro debut in a preseason game against the Dallas Wings in Arlington. In 2023, the American Airlines Center hosted the 2023 NCAA Division I Women’s Basketball Final Four—the championship game boasted a record 9.9 million viewers. Dallas will host the event again in 2031.  

In April, the city of Dallas and the Wings reached a 15-year, $19 million agreement that will bring the team to the Dallas Memorial Auditorium by 2026. The team currently plays at College Park Center at UTA. “Our partners in Arlington, the College Park Center, have been phenomenal to us. It is a wonderful venue,” Cox said. “But the reality is, we’re busting at the seams. We’re selling out consistently now. We need more space.” 

Also in April, the team celebrated a sellout of season ticket sales for the first time in history. At the time, the Wings were also up by 222 percent in total ticket revenue and up 1,221 percent on individual ticket sales. 

“As you look at the growth of women’s sports and you look at the growth of the WNBA, one thing that’s shifted rapidly is facilities,” Cox said. “When the league started, everyone was sharing facilities with colleges, with YMCAs. Now, you’re seeing more and more teams having their own buildings, their own places to practice. These women deserve that.”  

In April, Wings President and CEO Greg Bibb told D CEO that the move is expected to bring about $1.5 million in additional ticket revenue annually. Redevelopment of the stadium—originally constructed in 1957 and last renovated in 2002—is underway. “We get to be a part of the conversations as we go through the renovations to really make it a world-class entertainment experience for our fans,” Cox said. “And again, it’s truly what our athletes deserve.”  

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It’s not the only Dallas facility getting an upgrade ahead of welcoming a women’s pro sports team. Dallas Trinity FC will play its first home game at the Cotton Bowl against DC Power FC on Sept. 7, marking the inaugural season home opener for the team whose name, team colors, and leadership were formally announced in May. The team is one of eight to launch as part of the USL Super League, which was approved for Division 1 status in February.

The move comes as Dallas pursues a two-year, $140 million project to upgrade the Cotton Bowl, the largest financial investment in Fair Park in its 137-year history. The project一which includes adding escalators, expanding concourses, and adding art deco artwork一broke ground in March.

When the Neil family began workshopping a Dallas women’s soccer team about two years ago, they considered a number of venues before landing on the historic Fair Park icon. Dori Neil Araiza, founder and principal, noted that when they floated the idea of a women’s professional soccer team in Dallas, they’d usually get the same immediate reaction: “But are you in Dallas?” 

“Because people that are in Dallas and from Dallas, that matters to them, so it matters to us too,” she said, “and it’s something that was sort of integral and vital to us being able to be a team for Dallas, in Dallas, accessible right off the Dart rail, and bring to life this amazing venue that’s currently partly under construction, but we’ll be able to showcase that in a way that’s amazing for these soccer players.”  

For Paul, the team’s establishment一combined with Dallas’ nine 2026 World Cup matches一spell massive opportunity for a few years down the road. 

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“If you don’t know me, I’m very competitive. I like to win,” said Paul, who is credited with being the mastermind behind DFW’s 2026 FIFA World Cup bid. For her, the region’s next big event target is the 2031 FIFA Women’s World Cup. “I think having a professional women’s soccer team here, along with the support of our other professional teams, men and women across the board, it gives us a really good runway to put our arms around the teams一Dallas Trinity FC, for sure一and really help to elevate and lift and properly position Dallas for being named a host city for 2031 as our next opportunity,” Paul said. 

The teams see the potential for a local impact, too. Cox noted that the Wings have been ramping up staffing in the youth basketball sector and that programming for clinics and camps has been built up. She also highlighted the team’s partnership with the Dallas Mavericks through the Girls Empowered by Mavericks (GEM) initiative. 

“It was the first of its kind, there had never been an NBA team under a different ownership come aboard as a major sponsor of a WNBA team,” Cox said. “They saw the value; they saw where women’s basketball is going and really wanted to authenticate that GEM programming with our athletes and with our coaches.”  

Dallas Trinity FC also sees the potential—the team website says the Dallas area has more girls soccer players than anywhere else in the country, citing the U.S. Youth Soccer Association. “When we look at the youth, it’s certainly an integral part of what we are going to be a part of,” Araiza said. “And obviously being new, we’re trying to figure out what is the best way to navigate that. Who are our best partners to bring in and do that? But I will say it’s certainly something that gives these youth players to aspire to be, and we’re in their backyard.”  

The discussion served as a snapshot look at what is proving to be a game-changing era for women’s sports. A Deloitte report shared in November 2023 predicts that revenue generated this year by women’s elite sports will surpass $1 billion. As Cox puts it, the key to sustaining that energy for the Wings starts with the right people. “There’s been an incredible investment by our ownership group in our front office staff to grow that group, to invest in experienced sports professionals, specifically women and men who have experience in the women’s sports space,” Cox said, “and that has allowed us to grow very, very quickly and do a lot more.” 

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“I think even though we’re growing rapidly, there are tried and true processes that we need to stick to,” Cox added. “We have to keep the foot on the gas, and we need to keep using this momentum to our advantage as we grow our fan base and continue to get more people into the pipeline and interested and talking about all of our sports and women’s sports.” 

Araiza sums it up: “Women’s sports aren’t a trend. It’s here to stay, and it’s only going to grow.”  





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We don’t know why Dallas elected Amber Givens for DA either

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We don’t know why Dallas elected Amber Givens for DA either


Among the many surprises in Tuesday’s primaries, one of the most shocking took place in the Democratic primary for Dallas County district attorney. Amber Givens, a former district court judge with a history of injudicious behavior on the bench, handily beat incumbent John Creuzot, whose leadership and experience in office earned the respect of a wide array of legal and community leaders.

We had expected that Democratic voters would want to retain a public servant who performed his job with diligence and integrity. Creuzot championed innovative, evidence-based programs to address the needs of suspects with mental illness and substance abuse problems.

Instead they elevated someone whose ability to do the job is an open question.

So what happened? We don’t know.

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Were primary voters just uninformed about the vast difference in experience and qualifications? Were they most concerned with the races at the top of the ticket, while ignoring lower ballot races? Judicial and county races often get short shrift.

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Maybe voters viewed Givens as the more progressive of the two candidates, and preferred her politics. Long ago, Creuzot did run for judge as a Republican.

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But as a Democratic district attorney, he’s been a favorite target of Republican Attorney General Ken Paxton. Early in his first term, Creuzot announced his office wouldn’t prosecute low-level theft of basic necessities, partly to keep impoverished, nonviolent offenders out of jail. He later dropped the policy when he found it had little impact on the crime rate. Creuzot also joined several other big-city DAs and sued Paxton after his office tried to impose onerous reporting requirements on local jurisdictions. The DAs won.

Meanwhile, before her victory, Givens was in the news for all the wrong reasons.

In June, the State Commission on Judicial Conduct publicly admonished her for “failing to comply with and maintain professional competence in the law,” in regards to due process and for failing to treat a defendant with “patience, dignity and courtesy.” Givens was also publicly reprimanded for allegedly allowing a court staff member to substitute for her during a virtual bond hearing and for mistreating attorneys in her courtroom. She appealed the rulings and a three-judge panel in Austin re-tried the case late last month but has not yet issued its verdict.

Givens’ campaign website said the incumbent DA’s office denied evidence was missing for some felony cases. In fact, the Dallas Police Department had lost track of or deleted digital files that the DA’s office didn’t know existed. Even highly professional prosecutors and judges can be stymied by failures in other parts of the criminal justice system.

Her first news conference as DA-elect (there is no opposition in November) revealed few specifics about how she plans to run her new office. Givens emphasized that she was vastly outspent by Creuzot, which is true. She wants to establish community justice councils and set strict deadlines to decide whether to seek an indictment in cases of all types. Neither sounds realistic.

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We have to hope for the best, but the record here convinces us Dallas County Democratic voters got this race as wrong as any we can recall.

We welcome your thoughts in a letter to the editor. See the guidelines and submit your letter here.

If you have problems with the form, you can submit via email at letters@dallasnews.com



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Dallas City Council approves resolution to explore leaving Dallas City Hall

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Dallas City Council approves resolution to explore leaving Dallas City Hall


Dallas City Council members approved a measure to explore options for leaving Dallas City Hall while, but left the door open to staying in the iconic building.

Resolution to explore leaving City Hall passes

What we know:

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The resolution approved will explore options to buy or lease a new City Hall building. It was amended to include a plan to pay for repairs to the current building that would be compared side by side to the options to leave.

Dallas City Council approved the resolution by a 9-6 vote. The vote came around 1 a.m. Thursday morning after 14 hours of debate.

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Councilman Chad West told FOX 4’s Lori Brown that if the city decides to stay or leave City Hall, the resolution includes proposals to redevelop the land around the building.

“We still should be looking at redevelopment options to tie it into the convention center later on, because otherwise it just equals ghost town, which is what we have now,” West said. “And of course, if we decide to move and City Hall itself gets repurposed or demolished and something gets built there, we need to have a projected plan for what that could look like as well.”

Debate on City Hall’s future

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Local perspective:

Around 100 residents spoke about their desire to keep the current Dallas City Hall, the historic structure designed by architect I.M. Pei.

“The thought of losing this land to private hands is disheartening. A paid-off asset, unfair to taxpayers, built on what is here,” Meredith Jones, a Dallas resident, said.

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“The decision belongs to the people, not the city council,” David Boss, the former manager of Dallas City Hall, said.

Several questioned why the price tag for a repair is public knowledge, but the cost for a move isn’t.

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“The public deserves to know the value of the land we are giving up. Dallas deserves a careful decision, not a rushed one,” resident Azael Alvarez said.

Future Mavs arena looms large

Dallas City Council went back and forth on the resolution, amending it before it finally passed. Much of the conversation revolved around the Dallas Mavericks’ potential interest in the site for a new arena.

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Mayor Eric Johnson lamented that conversation revolved around the Mavs’ future and not City Hall itself.

“A  conversation about a particular sports team and where you want them should never have been part of the conversation because that was not what was infront of us,” Johnson said. “I’ve never seen such vehement opposition to gathering more information.”

Councilwoman Cara Mendelsohn wore a Mavericks T-shirt to a recent hearing due to the continued conversation around them.

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“We’re talking a lot about the Mavs. They’re the elephant in the room, but they’re actually not here, so let’s at least let them have a seat at the horseshoe,” Mendelsohn said on Monday.

Residents were also upset at the idea of City Hall being bulldozed to make way for a new Mavs arena.

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“The Mavericks were ridiculed nationally, and still are. Worst trade in the history of the NBA,” one resident said Monday. “The decision to knock this building down without all the facts and allowing the people to make the decision is your Luka Dončić trade.”

A potential 10-digit repair cost

The backstory:

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Experts who assessed Dallas City Hall said the 47-year-old building’s mechanical, plumbing, heating, air conditioning, and electrical systems don’t meet modern standards. 

It put a $906 million to $1.4 billion price tag on keeping the iconic building, which was designed by the famous Chinese architect I.M. Pei, for another 20 years.

Downtown Dallas Inc., an advocacy group for Downtown Dallas, said last week they support leaving the current City Hall site.

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“We believe Dallas City Hall is no longer serving its intended purpose. The important functions that happen and must continue to be evolved and innovated within our city government are inefficient and truly stymied in that space,” said Jennifer Scripps, President and CEO of Downtown Dallas Inc. told the crowd. “Our board called a special called meeting and voted unanimously in support of pursuing options to relocate City Hall and redevelop the site. We were we feel that the opportunity is huge.”

The Source: Information in this story came from FOX 4 reporting.

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Study says the real value of a $100K salary in Dallas is…less than that

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Study says the real value of a 0K salary in Dallas is…less than that


How much do you earn? And how far does that paycheck really go?

In Dallas, a $100,000 salary is a figure that’s more than double the area’s individual median income, but nevertheless a useful benchmark for the region’s burgeoning business community. However — once taxes and the local cost of living is factored in — it has the effective purchasing power of around $80,000 according to a new financial report.

Consumer-focused fintech site SmartAsset worked the numbers on the country’s 69 largest cities, determining the “estimated true value of $100,000 in annual income” in each location by measuring federal, state and local taxes as well as local cost of living data, including on housing, groceries and utilities.

It used its own proprietary figures, as well as information from the Council for Community and Economic Research.

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Despite recent research suggesting North Texas has lately been losing some of its famous economic advantage — a major factor behind the region’s explosive growth — Dallas actually fared relatively well in SmartAsset’s analysis. Of the 69 cities, Dallas’ effective purchasing power, of $80,103 on the $100,000 salary, tied with Nashville to rank 22nd highest.

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Like many cities in the report, Dallas also actually saw a year-over-year effective salary bump, likely because of slightly lower effective tax rates and living costs that have hewed closer to the national average. In 2024, the value of a $100,000 salary in Dallas came out to $77,197.

Other large Texas cities fared even better than Dallas. El Paso, where SmartAsset calculated the effective value of the $100,000 salary at nearly $90,300, ranked third highest overall.

San Antonio, where the effective value was around $86,400, ranked eighth. Houston, where the figure was around $84,800, ranked 10th, and Austin, where the figure was $82,400, ranked 17th.

Oklahoma City topped SmartAsset’s value ranking, with an effective salary of around $91,900, and Manhattan, which the website considered as its own city, came in with the lowest value, at around $29,400.

Dallas’ relatively strong effective value score won’t necessarily translate to the good life: Another financial report, published in November by the website Upgraded Points, determined that even a single adult with no kids needs a pre-tax salary of at least $107,000 to live “comfortably” in the Metroplex.

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