San Francisco, CA
San Francisco Bay Coffee Taps Cutwater as Creative and Media Agency of Record | LBBOnline
Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.
Under this relationship, Cutwater will spearhead communications efforts, such as brand platform development, creative, production, and strategy. The agency will work across San Francisco Bay Coffee’s full product portfolio, ranging from the certified commercially compostable OneCUP pods to the Whole Bean and Ground offerings. Upcoming initiatives will include OLV, social, display, OOH, and more.
The US coffee market is projected to rise from ~$28.06 billion in 2024 to ~$33.64 billion by 2029 with statistics showing that nearly three in four Americans drink coffee every day.
San Francisco Bay Coffee is looking to tell their rich history and expand their national reach by pursuing all-new, integrated marketing endeavours.
The brand is best known for pouring their heart into every cup. For over 40 years, they’ve worked to bring the best cup of coffee, all while guaranteeing their farmer partners earn a profit above and beyond the cost of production, not just a so-called fair wage. This ongoing, social mission is complemented by a commitment toward investing in sustainable labour and environmentally friendly practices. The OneCup pods in particular are made of plant-based materials, encouraging coffee enthusiasts to enjoy a convenient cup of coffee with less plastic.
“As a West Coaster, I’m proud to see San Francisco Bay Coffee making a stir nationwide”, explains Cutwater founder and CCO Chuck McBride. “What drew me the most to the brand was their dedication toward growing the largest family of farmers and coffee communities in the world. The insights from our early sessions are promising, and there’s a lot of opportunity for creative fun and social impact.”
The inaugural campaign is slated to launch later this year.
San Francisco Bay Coffee director of marketing Jennifer Greenberg adds, “We are excited to work with Cutwater to help put the spotlight on San Francisco Bay Coffee. In our search for a partner, their breakthrough, insightful creative really won us over. We believe that their history of building small, challenger brands – while keeping true to what makes each brand unique – will help elevate the brand and allow us to reach out to more coffee loving consumers.”
The appointment follows Cutwater winning the creative agency of record title for leading global financial technology company MoneyGram International, Inc.
According to Cutwater principal and president Christian Hughes, “San Francisco Bay Coffee elevates everything it touches, from the lives of the farmers to the coffee in our cups. There’s a legacy of not just quality taste, but also family values – putting community relationships and the planet first. It’s also really great coffee.”
San Francisco, CA
New SF supervisor supports reopening Great Highway on weekdays
SAN FRANCISCO (KRON) — Alan Wong, the new supervisor for District four in San Francisco, has publicly expressed his support for reopening the Great Highway to vehicles on weekdays. This statement comes amid ongoing debates surrounding the highway’s conversion into a park last spring, which was met with mixed reactions from the community.
The Great Highway was transformed into a public park earlier this year, a change that many residents have embraced, while some local neighbors have pushed back. Joel Engardio, the former supervisor who supported this conversion through Measure K, was recalled this year, highlighting the division among constituents in District four.
Wong, who was appointed as supervisor following Engardio’s recall, filed paperwork to run for the elected position on the board. His term is set to last until January 2027, during which he aims to solidify his platform around reopening the Great Highway.
In his statement, Wong emphasized, “I believe my values align with a majority of Sunset residents who support reopening the Great Highway to cars on weekdays. As a result, I am prepared to be one of four supervisors needed to sponsor a ballot initiative to restore that compromise.” This suggests Wong’s intent to address community concerns head-on while building a wider consensus.
Prior to its conversion, the Great Highway allowed vehicles during the week and served as a park on weekends, a compromise Wong supports restoring. He aims to return to this model in response to feedback from local constituents.
All facts in this report were gathered by journalists employed by KRON4. Artificial intelligence tools were used to reformat information into a news article for our website. This report was edited and fact-checked by KRON4 staff before being published.
San Francisco, CA
Women’s volleyball professional team headed to San Francisco
SAN FRANCISCO – Pro volleyball will soon be coming to San Francisco and this latest team is part of a surge of women’s sports.
League One Volleyball officially launched this year with six teams. Now the league has announced it’s expanding to nine teams, and that one of those expansion teams will be based in the city by the bay.
Three-time Olympic volleyball medalist Kelsy Robinson Cook is on the ownership team for LOVB San Francisco, bringing professional volleyball to the city. “Can tell you it’s going to be amazing,” said Robinson Cook. “Then, when you bring in the fandom of the Bay Area and SF I think personally it’s going to make for an incredible atmosphere.”
Team ownership said starting a team in the Bay Area is a natural with colleges and universities in the region turning out top talent. “It’s the number one sport for women and girls and I think that just speaks volumes as to where we’re headed, not only in club and college, but professionally,” said Robinson Cook.
Pro women’s volleyball is part of a growing list of professional women’s sports teams calling San Francisco and the Bay Area home.
The women’s professional baseball league announced plans for a team in San Francisco. Bay FC and the Golden State Valkyries are already proving there is a market for professional women’s sports.
When pro-volleyball was looking to expand, San Francisco was a natural choice. “You’re seeing Bay FC, the Valkyries, the success that they have, and this market loves sports, and they’ve also proven they love women’s sports,” said Robinson Cook.
San Francisco leaders said the city has already proven that it supports pro-women’s teams, and will welcome professional volleyball. Mayor Daniel Lurie pointed to the city’s rich sports history and enthusiasm to support the home teams. “Now, as we saw with the Valkyries selling out every single home game last year, there is an appetite, there is a fan base, and this new league understands that,” said Mayor Lurie.
At this time, there are still a lot of questions up in the air, including exactly where LOVB San Francisco will play. Organizers say they have a lot of plans in the works to get the team ready to bump, set and spike starting in January 2027.
San Francisco, CA
Body cam footage released in South San Francisco police shooting
(KRON) — The South San Francisco Police Department released video Thursday showing what led up to two officers shooting a man who authorities said was armed with a knife.
On December 8 at around 5:10 a.m., police arrived at the 900 block of Sandra Court on the report of a man under the influence of drugs and making threats to kill himself. When officers made contact with the man, identified as 28-year-old Luis Francisco-Manzo, he initially complied with orders, authorities said.
Officer-worn body camera video shows Francisco-Manzo walking toward officers in the entrance hallway of an apartment complex with his arms raised. A small dog barks as officers give repeated commands. Suddenly, Francisco-Manzo appears in the entranceway next to officers as one calls out, “He’s got a knife.”
Officer Brendan Hart, who has been with SSFPD for eight years, fired a Taser at Francisco-Manzo, but it did not have the intended effect, police said.
Four gunshots are heard in the body camera video. Police said Officer Hart and Officer Martin Corona were the officers who discharged their weapons. Officer Corona has seven years of law enforcement experience with over four years at SSFPD.
Francisco-Manzo was transported to the hospital in critical condition. On Thursday, authorities said he continues to recover in the hospital. No officers were injured in the incident.
The police shooting remains under investigation by the San Mateo County District Attorney’s Office.
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