Wisconsin
Wisconsin tourism brings in record $25 biilion for the state
BAYFIELD, Wis. (Northern News Now) – On the southwestern shore of Lake Superior sits a county with a population of less than 20,000.
But that same county brought in $93 million in tourism to Wisconsin last year.
According to the Wisconsin Department of Tourism, the total economic impact in the state hit a record-breaking $25 billion in 2023.
The growth has come with the help of national events like the American Birkebeiner, Book Across the Bay, the Bayfield Apple Festival, and local events like; the Iron River Blueberry Festival, Cable Fall Fest, and Cornucopia Days.
“We have so many small rural communities and not a lot of industry to support our economy. So tourism really is woven into the fabric of our lives up here. To have that outside money coming in to help boost our economy is critical,” said Director of Bayfield County Tourism Mary Motiff.
Tourism is very important to those rural communities in the county with one in five jobs involved with the tourism industry according to Travel Wisconsin.
“This is just an amazing place and it’s hard to get people to make the leap to come here if they haven’t been here before. But once they get here they are hooked and they fall in love with it just like we did,” said Motiff.
Motiff also said national and local partnerships help to build the industry. This includes the local group Native American Tourism of Wisconsin (NATOW).
NATOW’s focus is to promote tribal lands in the area so tourists can learn more about the cultures that are native to the area.
“We come together to help others learn about some of the things that they might not know about. We had a panel today on routes and roots and it was about our history,” said NATOW Executive Director Kimberlee McGeshick.
On Friday NATOW held their annual conference at the Legendary Waters Casino and Resort in Bayfield to celebrate 30 years of being committed to sustaining tourism for tribes in Wisconsin.
“Working with all 11 tribes in one state is, overwhelming and it’s beautiful. It’s probably the best job I’ve ever had. Being able to help and promote brothers and sisters. I’ve come and grown into an amazing family, a tourism family,” said McGeshick.
Those partnerships that have helped build Wisconsin tourism have also helped tourists respect the history of the land.
“We have so much to learn from our Indigenous partners who were here long before we were in this area, there’s a lot to show off but we need to do it in a respectful way,” said Motiff.
The 11 tribes NATOW works with include the Bad River Band of Lake Superior Chippewa, Ho-Chunk Nation, Lac Courte Oreilles Band of Lake Superior Chippewa, Lac du Flambeau Band of Lake Superior Chippewa, Menominee Tribe of Wisconsin, Oneida Nation, Forest County Potawatomi, Red Cliff Band of Lake Superior Chippewa, St. Croix Chippewa, Sokaogon Chippewa (Mole Lake), and Stockbridge-Munsee,
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Copyright 2024 Northern News Now. All rights reserved.
Wisconsin
Who is Diane Hendricks, Wisconsin’s richest woman?
Watch: Billionaire Diane Hendricks delivers address at the RNC
Businesswoman Diane Hendricks, a longtime donor for Republicans, spoke at the Republican National Convention.
America’s richest self-made woman lives in Wisconsin. She’s also, unsurprisingly, the richest person in the state.
So who is Diane Hendricks? Hendricks is the co-founder of Beloit-based ABC Supply Co., which sells roofing and building supplies. In June, she was named the richest self-made woman in the nation for the ninth year in a row by Forbes. She was also ranked the wealthiest Wisconsinite in 2025, with a 2026 net worth of $22.3 billion.
In 2022, Forbes dubbed Hendricks “the most successful female entrepreneur in American history.”
Raised on a dairy farm in Osseo, Wisconsin, the 79 year-old Hendricks had her first child at 17. She left school and worked as a Playboy Bunny before co-founding the ABC empire with her second husband in 1982. When he passed away in 2007, she took over the company.
Since then, Hendricks has more than tripled her net worth, acquired large competitors, and expanded into other sectors. According to Forbes, ABC Supply had 900 locations and $20.2 billion in revenue in 2025. She is also the chair and founder of Hendricks Commercial Properties, a real estate development company, and Hendricks Holding Company, Inc., a private investment firm.
A 2016 Journal Sentinel investigation found that Hendricks had paid zero state income tax for three years. Another investigation found that her 8,500 square foot mansion in the Town of Rock had been taxed as a 1,663 square foot ranch house for years.
Hendricks is also a powerful force in conservative politics in the state and nationally. She has donated millions to the GOP over the years. In 2016, she was a vice chair of the Trump Victory fundraising committee. Months before being named the richest person in Wisconsin, Hendricks spoke at the 2024 Republican National Convention in Milwaukee as an “everyday American.”
Hendricks has also championed economic development efforts in Beloit, cohosting an A&E show with her daughter titled “Betting on Beloit.”
Wisconsin
Showers Return to Southern Wisconsin for Father’s Day
- Showers will be most likely for areas along and south of the I-94 corridor
- Dry and pleasant conditions for Monday and Tuesday
- Showers and thunderstorms will return Tuesday night and into the day Wednesday
MADISON, Wis. (WMTV) – We are starting the day with some sunshine, but high-level clouds will continue to move in out ahead of a weather system to the southwest. This area of low pressure will move eastward across Illinois and Indiana today, bringing an increase in cloud cover as well as the chance for rain in southern Wisconsin. There is still some uncertainty with exactly how far north the rain will extend, but there is a higher confidence in the presence and coverage of showers along and south of the I-94 corridor this afternoon and evening. Activity will likely be much more hit-or-miss in areas farther north, with some spots potentially not seeing any rain at all.
The cloud cover and rain combined will work to limit temperatures today, with highs only ranging from the upper 60s (in southern Wisconsin) to the low 70s (further north where the sun may linger longer, and it will be drier). We are not expecting a heavy rain, nor are we expecting storms. In areas closer to the state line, rainfall accumulations may be around a half inch. Tonight, rain will end as the system moves east.
What’s Coming Up…
Monday will be dry and pleasant with highs into the mid-70s and some sunshine. This trend continues Tuesday, with highs in the upper 70s. Rain and thunderstorms are then likely to return Tuesday night and Wednesday, with a chance for some stronger storms Wednesday afternoon. Additional showers may linger into Thursday.
Looking Ahead…
Friday looks mostly dry before more chances for showers and thunderstorms return next weekend as temperatures warm up a bit closer to normal for this time of the year.
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Copyright 2022 WMTV. All rights reserved.
Wisconsin
Northeast Wisconsin high schoolers jam in 2026 ‘Rockonsin’ contest at Summerfest
MILWAUKEE (WLUK) — Four Northeast Wisconsin garage bands took to the Aurora Pavilion Stage at Summerfest Friday in hopes of winning the 2026 edition of ‘Rockonsin.’
The bands include:
- “Mania” composed of students from East De Pere High School
- “The Danios” composed of students from Mayville High School
- “The Doorknobs” composed of students from Sheboygan North High School and Étude High School
- “Krusher” composed of students from Campbellsport High School
The local bands and six others were the finalists selected from 54 middle and high schools across across Wisconsin for the 2026 contest.
All of them performed 20 minute showcases for an audience, including a trio of music industry panel judges. The bands were judged on technique, rhythm and vocals, primary beats, and synergy among other aspects.
Rockonsin announced “Krusher” won the grand prize Saturday night. Winning the contest nets the band a 12 hour recording session at Blast House Studios in Madison. The runner up band is “Candy Cigarette” from Oconomowoc High School, which wins a shorter 8 hour recording session at Blast House Studios.
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The contest is in its 22nd year.
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