FIRST ON FOX: The Democrat running in what could be one of this year’s top Senate races is being accused of “pandering” to Black voters with taxpayer-funded reparations.

The conservative Win it Back PAC announced Friday its launch of a new ad, part of a massive seven-figure media buy, targeting Rep. Colin Allred, the Democratic nominee for Senate in Texas, specifically calling him out for what it says are his ties to the movement for reparations for Black Americans.

The ad will begin running Friday in the El Paso media market amid the Texas Democratic Convention, which is taking place in the city and will target Hispanic voters, a group research shows is largely opposed to reparations. The ad will run in both English and Spanish.

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“My grandparents came in the sixties in search of the American Dream. They were farmworkers. My grandma would always say, ‘con tanto sacrificio,’” a Hispanic woman named Sonia says in the ad, citing a Spanish phrase meaning “with much sacrifice.”

“Like, nobody gave me this, and nobody is going to take it away. Colin Allred would take our tax dollars to pay for reparations. I’m not okay with it — to take away from one group to pander to another group. I grew up poor, and I’ve worked really hard, and I don’t feel like it’s fair for me to have to pay for that. It’s all pandering. Collin Allred is not fighting for us,” she adds.

A majority of Hispanic voters (58%) say they do not support repaying the descendants of slaves in America with cash or land, according to a 2022 study published by the Pew Research Center.

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Fox News Digital reached out to Allred’s campaign to ask for his position on reparations, as well as his response to the ad. 

“This ad is blatantly false. Lying Ted Cruz is doing what he does best, lying,” Allred campaign spokesperson Josh Stewart said without detailing Allred’s position on reparations.

Allred has served in groups with pro-reparations positions, including as Vice Chair on the Board of the Congressional Black Caucus Foundation, as well as being a member of the Congressional Black Caucus.

What little polling has been done on the race suggests that Allred trails incumbent Texas Sen. Ted Cruz in the November general election and has a lot of ground to make up in the traditionally Republican-leaning state.

Get the latest updates from the 2024 campaign trail, exclusive interviews and more at our Fox News Digital election hub.