Miami, FL
Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA™ to Win Over Fútbol Fans | Inter Miami CF
To capture the hearts and minds of consumers through a shared love for fútbol, Lowe’s is delivering a hat trick for fútbol fans. Lowe’s is partnering with the best fútbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA™.
Through a multiyear agreement, Messi also becomes a member of Lowe’s Home Team, making him the first fútbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.
“Lionel Messi is the GOAT of the assist,” said Jen Wilson, Lowe’s senior vice president of enterprise brand and marketing. “Partnering with him is the perfect reflection of Lowe’s shared passion for assisting our customers, whether for their business or home.”
To kick off his first season, Lowe’s and Messi will “assist” Lowe’s loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowe’s new loyalty program for homeowners, MyLowe’s Rewards, and Lowe’s MVPs Pro Rewards for Pros. MyLowe’s Rewards members must claim points on their account dashboard by May 18.*
“Fútbol, much like home improvement, is all about teamwork and the assistance between people,” Messi said. “I am happy to partner with Lowe’s, a brand that understands the importance of collaboration and helping people succeed.”
Inter Miami has quickly become the focal point of fútbol in North America. The new partnership between Lowe’s and Inter Miami will drive engagement with fútbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowe’s locations throughout the Miami market and more.
“Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “Our partnership with Lowe’s is another proof point of attaining this ambition. We are excited to partner with Lowe’s, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family.”
Lowe’s will also team up with CONMEBOL Copa América 2024 USA™, which returns to the United States with Argentina defending its crown beginning June 20. Lowe’s has a series of exciting initiatives to celebrate the magic of Messi:
- Ways for loyalty members to win more points every time Messi makes an assist throughout the tournament.
- Select Lowe’s stores will host CONMEBOL Copa América 2024 USA™ watch parties, allowing communities to come together and enjoy the fútbol tournament on a big screen, along with family-friendly fútbol-themed activities.
- Lowe’s red vest associates will host kid-friendly, build-your-own fútbol goal workshops at the watch parties.
- Lowe’s MVPs Pro Rewards loyalty members may redeem bonus points for signed Messi memorabilia. Limited availability, while supplies last.**
“To celebrate fútbol’s rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers,” said Gerardo Soto, Lowe’s vice president of brand marketing and sports partnerships. “These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.”
The partnerships add to Lowe’s existing collaboration with Charlotte FC, Lowe’s hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa América 2024 USA™, Lowe’s will enhance the fútbol experience for fans while bringing them closer to the excitement of Messi’s gameplay.
For more information about Lowe’s partnerships and upcoming fútbol initiatives, visit Lowes.com/hometeam.
* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.
**All Bonus Points will expire on December 31, 2024, unless extended by Lowe’s. Reward Center items may vary. Visit Lowes.com/terms for full details.
Miami, FL
Storms fire up over mainland Monroe: South Florida heat builds into the weekend
Miami, FL
5 storylines we’re excited about ahead of the Miami GP
After four weekends without a Formula 1 race, we will soon be back on track with a spectacular event in the United States. As the paddock heads to the second Sprint weekend of the season, there are a number of talking points and unknowns to get stuck into ahead of the trip to Miami.
Upgrades, and lots of ‘em
The Miami Grand Prix has seen some teams bring significant upgrade packages in the past, but it’s a whole new ball game this year.
New regulations mean an increased development rate in the early part of the season, as teams are able to find bigger gains as they explore different directions that have been opened up by the rules.
Where many of the teams might have been aiming to bring their first major updates to the Bahrain Grand Prix, the two scheduled rounds in April being unable to take place has meant more time to develop and manufacture new parts, as well as additional spares before the race weekend in Miami.
The scale of the changes could be massive across the grid, with McLaren Team Principal Andrea Stella going as far as describing his team’s efforts as representing a whole new car, and he doesn’t think they’ll be alone.
“In our intent, there was always the idea to deliver a completely new car – especially from a aerodynamic upgrades point of view – for the North American races,” Stella said. “So we could keep up with this plan. Obviously, the fact that the calendar has been changed sort of helped a little bit, like I’m sure helped all the other teams that could work more streamlined towards upgrading the car rather than being busy with racing.
“But I could say overall that across Miami and Canada, we will see an entirely new MCL40… I would like to stress that this is what I would expect of most of our competitors.”
Antonelli’s happy hunting ground
Sometimes it’s a little hard to believe the current championship leader is only in his second season in F1, and even harder to recall the struggles he faced during the European swing of races last year.
Kimi Antonelli had an encouraging start to 2025, but the first headline moments came in Miami and Montreal. Prior to his first podium in Canada, the visit to the Miami International Autodrome saw Antonelli set the fastest time in Sprint Qualifying, and he followed that with a top three Qualifying performance, just 0.067s adrift of pole position.
Given the difficulties he faced with the Mercedes throughout the middle part of last year, Antonelli’s performance in Miami stands out as a particularly strong weekend. Arriving with a nine-point championship lead over George Russell after back-to-back wins from pole position, will he be able to replicate that on his return this year?
Regulation tweaks
This year’s regulations have been a major talking point among drivers and fans alike, and were always designed with mechanisms that could be adjusted if required once there was proven on-track data from race weekends.
With three rounds down in Australia, China and Japan, the unexpected gap in races provided a larger window for discussions to take place among the sport’s key stakeholders – also including the teams, drivers, FIA and power unit manufacturers – about any changes that could address certain aspects of car performance.
Meetings were described by many of those involved as extremely collaborative, and the main outcomes focused on trying to allow drivers to maximise Qualifying performance as well as reducing the likelihood of excessive closing speeds in race conditions.
The changes have been carefully considered and simulated using the data from the opening three events, but Miami will be the first true test of them in race conditions.
Two American teams and a first home race for Cadillac
Miami has quickly become a significant stop on the calendar for the entire field, with multiple teams carrying out additional activations and often running special liveries.
There will likely be a number of designs on display again this year, but two teams get to call it the first of three home races, as Haas return looking to add to a record of just three points – two of them in a Sprint – in the previous four editions. Given the strong form to start the year that sees Haas sitting fourth in the Teams’ Championship, more points will certainly be the target.
While the on-track aims are currently at a different stage to Haas, it will still be a big weekend for Cadillac as they make their debut on home soil. The team are hoping to bring their first upgrade package to Miami, but also feel the support from the American crowd as they continue their maiden season in the sport.
Sergio Perez and Valtteri Bottas are sure to have a huge amount of backing during the race weekend, as is another member of the Cadillac line-up…
A Sprint weekend and an F2 US debut
It’s not just Cadillac getting to enjoy their first home race in Miami, but their third driver Colton Herta also has an unexpected chance to race in Formula 2 in the United States.
Herta has made the switch from IndyCar and with Bahrain and Saudi Arabia unable to take place in April – they were both set to feature F2 rounds – that has meant the next two North American F1 weekends will host instead. For the first time as either F2 or its previous guise as GP2, the feeder series will be racing on the continent, giving fans a chance to see the next generation racing twice over each weekend.
And speaking of racing twice, that’s exactly what the F1 grid will be doing as both Miami and Montreal are Sprint weekends, providing two opportunities to score points.
Given the length of the gap between races, and the amendments made to the regulations since the last time the teams were on track in Japan, the FIA has opted to extend the only practice session on Friday from its usual one-hour length to run for 90 minutes. It’s sure to be an action-packed weekend.
Miami, FL
Miami Claims Sixth Straight Series Win, Defeating Cal Without Superstar Hitter
Withstanding the one at bat during the midweek game against FAU, the Miami Hurricanes have not had their superstar hitter Daniel Cuvet for four games, and did not have him in this important series against the California Golden Bears.
Entering game three against the Golden Bears, the series was tied, and it was up to the offensive production and the Canes Ace AJ Ciscar, and both delivered. Miami (32-12, 12-9 ACC) defeats Cal 4-1, earning its sixth straight series win and fifth straight in ACC play.
Ciscar would pick up his fourth win of the season, going 7.2 innings, allowing 10 hits but limiting the damage, allowing only one run, and adding seven strikeouts. Lyndon Glidewell entered and earned his second save of the season, closing out the game in 1.1 innings, picking up three strikeouts on only 16 pitches.
Moreover, the Canes offense was also ready to play, nearly matching Cal’s hit total (nine), and was powered by another star freshman who is in over Cuvet.
Gabriel Milano continues to be a positive for the Canes this week, bringing in two runs and two hits highlighting the future of the program.
Along with him was senior Jake Ogden and junior Alex Sosa, who consistently hit, with Sosa bringing in two more runs thanks to a two-run RBI single in the bottom of the fifth inning.
It would be enough to keep the Bears at bay while the Canes’ pitching continued to play a pivotal role over the weekend.
This win might have also been enough to get the Canes back into the rankings ahead of their road trip to NC State, where they look to defeat another ACC foe.
Head coach J.D. Arteaga continues to work with what he’s got as he has dealt with an injured roster all season. Lucky for him, he has several freshmen waiting on the call, and those who are also delivering when they are called.
Arteaga continues to search for a consistent pitching rotation while building the right defensive and offensive lineup. With so many moving parts, figuring out what works best and what doesn’t work is still in question because of the inconsistnecy.
Now the Hurricanes prepare for more as the ACC Tournament and NCAA Tournament quickly approach.
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