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Can Seattle startup Tableau flourish under Salesforce? New CEO thinks so

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Can Seattle startup Tableau flourish under Salesforce? New CEO thinks so


SEATTLE — On a sunny Tuesday around 1 p.m., Tableau’s Data 1 office in Seattle’s Fremont neighborhood bustled with employees going out in groups for lunch or walking around the office overlooking the Lake Washington Ship Canal.

Among them was Tableau CEO Ryan Aytay, who lives in the Bay Area but was visiting for the week. He wore a “DataFam,” the Tableau community’s name, lapel pin on his black jacket.

Tableau was founded in 2003 in California and moved its headquarters to Seattle the next year, where the data analytics firm established itself as a tech startup on the rise. In 2019, tech giant Salesforce acquired the company for nearly $16 billion, inking what was at the time the second-largest acquisition of a Washington company.

Tableau is a data visualization tool through which users can create interactive charts. Its parent company is a leader in products for companies to manage sales data and customer relations.

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Tableau’s leadership changed over the years as former CEO Adam Selipsky left in 2021 to become chief executive of Amazon Web Services. His replacement, Tableau veteran Mark Nelson, departed in December 2022 after less than two years as president and CEO.

Appointed CEO in May, Aytay’s goal is cementing the future of Tableau within Salesforce while maintaining Tableau’s own identity.

Aytay became CEO during a difficult year for Tableau, one marked by “wakes,” office subleasing and layoffs. Tableau’s future as an independent part of the Salesforce business software empire remains a point of tension as Salesforce prioritizes profitability after years of aggressive expansion. At the Data 1 building lobby, a Salesforce sign greeted employees and visitors.

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Salesforce announced more layoffs last month, affecting 700 jobs, which represents 1% of its workforce. A spokesperson declined to say if the round affected Tableau employees.

Aytay said one of his goals is to build a culture at Tableau that is both a part of Salesforce but also stands on its own.

“We need to continue to evolve. And so that’s what we’ve been really focused on, is how do we bring the spark and liven it up with the culture?” Aytay said.

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A Salesforce veteran appointed to lead Tableau nine months ago, Aytay travels to Seattle at least twice a month. He’s in charge of creating a second chapter for Tableau after a year of layoffs and leadership vacancies.

Aytay joined San Francisco-based Salesforce 17 years ago and has held several different roles at the business software maker, including chief business officer from June 2020 to February 2022. He served as Tableau’s president and chief revenue officer from February 2022 to May.

“Because I’d had so many different experiences at Salesforce, I saw an opportunity with Tableau to come in and bring it closer to Salesforce but also recognize what it is and what’s important about it and what differentiates Tableau,” Aytay said in an interview with The Seattle Times.

Aytay said in an interview that Tableau’s revenue has more than doubled since the acquisition.

Tableau grew by 16% year over year in the third quarter of the current fiscal year, released in November. That was faster than Salesforce’s total revenue growth. Valued at $287 billion as of Tuesday, the tech giant reported $8.7 billion in revenue during the same quarter, up 11% from the previous year.

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Tableau could grow even faster with more integration with Salesforce’s products, said Rishi Jaluria, a managing director at global investment bank RBC Capital Markets.

“The idea [is] that if someone’s using Sales Cloud and Marketing Cloud from Salesforce, Tableau is really well integrated and it becomes like another button,” Jaluria said.

Salesforce also owns internal workplace communications platform Slack, having acquired it for $28 billion in 2021.

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According to a Salesforce spokesperson, Tableau can blend Salesforce data to provide analytics for everyone in an organization.

Jaluria also said Salesforce and Tableau have a competitor: Microsoft and its data visualization platform, Power BI.

For Aytay, what differentiates Tableau from Microsoft’s Power BI is its leadership and community. Tableau’s die-hard fans — the “DataFam” — are a selling point for the platform.

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“We have this really vibrant community,” Aytay said.

Tableau’s next chapter

Salesforce bought Tableau to enable customers to use data across their entire businesses and, as Salesforce put it when announcing the acquisition, use Tableau’s insights “to make smarter decisions” and “accelerate innovation.”

Those aspirations remain prominent among Aytay’s goals. He wants Tableau to attract customers outside of the data analytics field with a new product, Tableau Pulse. Pulling up his phone, he showed how business owners, for example, can use Pulse to get quick statistics about sales. The artificial intelligence-enabled product was announced in December.

The first phase of Tableau “was really all about changing the industry” by revolutionizing the analytics field by making it easier to use, he said. Tableau’s next step is “to really enter into businesses,” nonprofits and universities.

“We want to continue that focus on the analyst, but we need to evolve the brand,” Aytay said. “We want to bring analytics and data to everyone.”

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Aytay is the right person for the Tableau CEO job, said R “Ray” Wang, principal analyst and founder of Constellation Research, a tech research and advisory firm. Before Aytay’s appointment, Tableau had gone five months without a CEO.

Aytay “has been building out the AI strategy. He’s been trying to figure out how to pull it together,” Wang said. “He’s been at Salesforce before, so he knows what Marc [Benioff, Salesforce CEO] wants, he knows how to put them all together. And I think that’s half the battle.”

Among Aytay’s first tasks was rebuilding the senior leadership team, starting with his old role of chief revenue officer, now occupied by Salesforce veteran Jennifer Lagaly. Now, Aytay said Tableau is growing and hiring, especially in the artificial intelligence field.

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Compared with last year, he said, “we’re now at a point where we have it more figured out.”





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VIDEO: Mayor Wilson proposes renewing, expanding Seattle Transit Measure by doubling the sales-tax percentage that funds it.

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VIDEO: Mayor Wilson proposes renewing, expanding Seattle Transit Measure by doubling the sales-tax percentage that funds it.


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Through the end of this year, 0.15% of the sales tax you pay funds the voter-approved Seattle Transit Measure. That would double to 0.30% if the City Council and Seattle voters approve the renewal/expansion that Mayor Katie Wilson officially introduced this afternoon. She said it’ll make living in Seattle more affordable by enabling more people to “live car-free or car-light.” She acknowledged that raising the sales tax isn’t ideal but noted that it’s one of the few revenue-raising tools available under state law. Besides paying for more transit – 280,000 additional Metro bus trips a year, 100,000 more than the current measure funds – it also would pay for 22,000 free ORCA transit passes, more than double what the city provides now, said acting SDOT director Angela Brady during the announcement event at City Hall. The passes are now available to Seattle Promise scholars, low-income Seattle Preschool Program families, and Seattle Housing Authority residents. The measure’s renewal/expansion would also make those passes available to Housing Choice Voucher participants.

The mayor’s announcement says the Transit Measure isn’t just about buses: It also would “support the design and delivery of Sound Transit’s West Seattle Link Extension, Ballard Link Extension, and Graham Street Station.” The 0.30% sales tax would generate an estimated $138 million average per year for the 10 years of this measure, which is proposed to go to voters in November. Council review starts this Thursday and will be led by District 1 City Councilmember Rob Saka, who chairs the council committee that oversees transportation. We’ll add the specific text of the proposal when we get it; the slide deck for Thursday’s council meeting is now available, and we’ll add some highlights from that soon.





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Seattle mayor is violating city law over CCTV cameras ahead of FIFA World Cup, CM says

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Seattle mayor is violating city law over CCTV cameras ahead of FIFA World Cup, CM says


With less than two weeks before Seattle hosts matches during the 2026 FIFA Men’s World Cup, Seattle City Council Public Safety Committee Chair Bob Kettle is escalating his criticism of Mayor Katie Wilson’s decision not to activate newly installed CCTV cameras in the Stadium District and suggesting she is violating established law.

In a sharply worded letter sent Monday, Kettle argues that the mayor’s decision to pause activation of the city’s Technology-Assisted Public Safety Pilot Program is inconsistent with city law and the ordinances approved by the Seattle City Council.

RELATED | Mayor Wilson hosts discussion on surveillance and security, takes questions from public

“I believe that she is not operating according to the ordinances, the law with respect to the stadium ordinances, and her duties under the charter,” Kettle said in an interview on Tuesday.

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The dispute centers on 22 CCTV cameras that have already been installed in and around Seattle’s Stadium District but remain inactive as city leaders debate privacy concerns and the circumstances under which the system should be used.

Kettle said the approaching World Cup is what prompted him to send the letter.

“Basically, we’re less than two weeks out from the World Cup, and we’re not ready,” Kettle said. “We have capacity with these stadium cameras, they’re up, they’re installed, but they’re not turned on.”

In his letter, Kettle argues that the council already approved the surveillance technology through council-approved ordinances, specifically outlining the limited circumstances under which the program can be paused.

According to Kettle, those conditions include situations where the city is compelled to release camera data for civil immigration enforcement, gender-affirming care investigations, or reproductive healthcare matters, or when city leaders determine the technology is being used for those purposes.

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RELATED | City leaders say Seattle ready for World Cup, despite concerns with surveillance, drones

“Neither condition has occurred that would merit a temporary program pause,” Kettle wrote.

The councilmember contends that the Seattle Municipal Code and the approved surveillance impact report provide no authority for the mayor to indefinitely delay the program’s implementation beyond those specified exceptions.

The mayor’s office has defended its position, saying activation decisions will be guided by public safety experts and intelligence assessments ahead of the World Cup.

“Mayor Wilson continues to consult public safety officials regarding circumstances that might warrant use of the expanded set of cameras during the FIFA World Cup,” the mayor’s office said in a previous statement. “We appreciate councilmembers’ perspectives, and those will be part of ongoing discussions.”

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The previous statement continued:

“With regard to credible threats: Identifying a credible threat involves multiple experts from federal, state, and local agencies monitoring and assessing various streams of information. In collaboration with one another, they weigh incoming intelligence and jointly recommend whether to elevate security operations. Mayor Wilson’s decision whether to activate the Stadium District cameras will be informed by this group’s recommendation.”

The mayor’s office has been asked if there is a change in perspective given Kettle’s letter. In a new statement obtained by KOMO News on Tuesday, the mayor’s office said Wilson’s position remains “unchanged.”

“Per our legal review, we believe council has the authority to pause the use of adopted surveillance technology but cannot require its use,” the mayor’s office said in Tuesday’s statement. “The Mayor is ensuring that our use of surveillance technology is protective of civil rights, liberties, and privacy and provides sufficient data privacy safeguards. The Mayor has a duty to make sure our use of these technologies is responsible.”

Kettle argues that waiting for a specific threat before activating the cameras misunderstands modern security planning.

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SEE ALSO | Seattle mayor’s verbal missteps prompt national and viral attention, leadership questions

“There are credible concerns,” Kettle said, citing worries about drones and other security issues surrounding a major international event.

He pointed to examples, including the 1996 Atlanta Olympic bombing and the 2013 Boston Marathon bombing, arguing that public officials often do not receive advance warning before attacks occur.

“This idea that you’re going to get a credible threat warning is not right. It’s not the professional standard,” Kettle said. “The 22 cameras are installed, they’re ready to go, they just need to be turned on.”

Opponents of the camera expansion have raised concerns that footage could potentially be sought by federal immigration authorities or used in ways that conflict with Seattle’s sanctuary city policies.

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Kettle dismissed those concerns, arguing that the council built extensive safeguards into the legislation governing the cameras.

“We don’t have facial recognition,” Kettle said, noting the city established restrictions and oversight measures as part of the technology program.

He also argued that federal agencies have their own surveillance capabilities and do not need Seattle’s camera network to conduct enforcement operations.

Kettle said he sought legal guidance before sending the letter and believes the mayor’s decision is inconsistent with the ordinances governing the program.

“I asked the question, if Mayor Harrell had to do all this in terms of ordinances, why is it that Mayor Wilson does not?” Kettle said. He said attorneys reviewing the issue identified concerns centered on the language governing when the program may be “paused.”

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While Kettle stopped short of calling for legal action against the mayor, he said he wanted to publicly highlight what he views as a conflict between the administration’s actions and council-approved law.

“Her move related to the pause is not right, and essentially a violation,” Kettle said.

Kettle said Seattle is the only one of the 11 World Cup host cities that does not have its full camera system operational and warned that the city is running out of time.

“We have to take action now to get ourselves ready for the World Cup,” he said. “That is ensuring that we have all the pieces in place, and that we’re using the capacities that we have to their full ability.”

Kettle said he was scheduled to meet with members of the mayor’s team on Tuesday and hopes a resolution can be reached before the first World Cup matches arrive in Seattle.

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Melinda French Gates is done ‘cheering on Seattle from the sidelines’ — she’s buying into the bet to bring the Sonics back | Fortune

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Melinda French Gates is done ‘cheering on Seattle from the sidelines’ — she’s buying into the bet to bring the Sonics back | Fortune


Melinda French Gates, a billionaire philanthropist and businesswoman, will join the Seattle Kraken as a minority investor, pending NHL approval.

French Gates, 61, is the ex-wife of Microsoft co-founder Bill Gates. She and her $30 billion net worth, according to Forbes, join an ownership group headlined by majority owner and managing partner Samantha Holloway, as well as investors David Wright, Andy Jassy and longtime Hollywood producer Jerry Bruckheimer.

“As a longtime Seattle resident, it means a lot to me to have the chance to make this investment in our city and its future,” French Gates said in a statement. “I’m a big believer in the power of sports, and after many years of cheering on Seattle from the sidelines, I’m excited to have an even deeper connection to the Seattle sports community.”

French Gates has never previously had an ownership stake in a major professional sports franchise. She will do so at a time when the Kraken ownership group is positioning itself to own an NBA franchise should the NBA return to the Emerald City for the first time since the SuperSonics were relocated to Oklahoma City nearly 20 years ago.

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In March, the Kraken ownership group announced the creation of One Roof Sports and Entertainment, which serves as the umbrella brand of the organization to “oversee a growing portfolio of properties and fuel new opportunities.” At the time, Holloway announced that One Roof would pursue an NBA team in Seattle, should the league move forward with expansion.

Holloway also announced in March that the group had entered an agreement to purchase additional equity in Climate Pledge Arena from Oak View Group, and would make the organization the majority owner of the building. OVG has retained a minority stake.

French Gates, who grew up in Dallas and received a bachelor’s degree in computer science and economics, as well as an MBA from Duke, currently heads Pivotal, a group of organizations she founded to accelerate the pace of social progress for women and young people in the United States and around the world.

French Gates previously founded and co-chaired the Gates Foundation, the world’s largest philanthropy.

“I am excited to welcome Melinda to our ownership group,” Holloway said in a statement. “Melinda is an impressive business leader, philanthropist and importantly, a Seattle sports fan. We share many of the same values, including a deep commitment to Seattle and a belief in building organizations that create lasting impact.”

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