Wyoming Cowboy soccer gamers (from left): Eric Abojei, Latrell Bible, Andrew Peasley, and Frank Crum are proven through the video shoot for AARP Wyoming’s FraudWatch Community social media video shoot on Wednesday, March 23 in Laramie.
Social Media Video Represents First NIL Deal within the US for AARP
AARP Wyoming and 4 members of the Wyoming soccer group have come collectively to assist Wyomingites keep protected from fraud and scams by means of releasing a video selling the group’s FraudWatch Community (FWN).
Whereas AARP Wyoming has partnered with Wyoming Sports activities Properties to advertise its work throughout Cowboy soccer and basketball broadcasts for the previous three years, this video represents the primary time collegiate student-athletes have been spokespersons for the group. That’s due to a June 30, 2021 rule change during which NCAA faculty athletes at the moment are allowed to learn from their title, picture and likeness (NIL) instantly. This video marks the primary time AARP has taken half in an NIL take care of faculty athletes.
“In Wyoming there is no such thing as a greater present than Wyoming Cowboy athletics,” says AARP Wyoming State Director Sam Shumway. “We worth the connection we now have with Cowboy Athletics and are very excited to have the Pokes assist elevate consciousness of how Wyomingites can keep away from getting scammed.”
The video, seen right here on AARP Wyoming’s social media pages, together with Twitter and Fb, promotes AARP’s FraudWatch Community, which is a nationally acclaimed program to assist shield older adults and their family members from scams and fraud. The video options Wyoming quarterback Andrew Peasley, and offensive linemen Eric Abojei, Frank Crum, and Latrell Bible directing viewers to AARP’s FWN.
The FWN is free to all, with no requirement to be an AARP member, or over the age of fifty to participate. FWN’s client choices embrace instructional occasions, on-line information and knowledge (together with greater than 100 tales in 2021), lots of that are promoted on-line and in social media channels. The FWN places out bi-weekly texts or e-mail “Watchdog Alerts,” and contains common Fraud Watch options in AARP Bulletin and AARP the Journal.
Whereas AARP’s goal market is the age 50+, AARP Wyoming is working with the College of Wyoming student-athletes as a strategy to make fraud and rip-off consciousness extra related to a youthful viewers who’re additionally targets.
“If there may be one factor everybody ought to perceive, it’s that ‘scammers,’ are profession criminals expert on the artwork of manipulation and nobody is immune,” Shumway says. “These crooks goal individuals of any age; in reality, 41% of those that reported a fraud loss to the Federal Commerce Fee final 12 months had been below the age of 30.”
Analysis reveals that if somebody hears a few rip-off, they’re 80% much less prone to interact with it and, in the event that they do interact, they’re 40% much less prone to fall sufferer. The Federal Commerce Fee launched its annual compendium of fraud studies from final 12 months, and the information is surprising. Over the previous three years, reported losses to client fraud has tripled, coming in at a reported $5.9 billion in 2021.