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Can the Colorado Avalanche and NHL keep its fans who are women and young?

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Can the Colorado Avalanche and NHL keep its fans who are women and young?


One of many largest tales within the NHL this season has been the rise in viewers within the league’s first 12 months of its tv contracts with ESPN and TNT. The league can also be seeing unparalleled development in feminine and youthful followers that ought to have a huge impact for years to come back.

In keeping with NHL analysis, 37% of hockey followers are feminine, together with an eye-popping 26% development in that demographic since 2016. Most of these new followers are seemingly throughout the coveted 18-49 age demographic, too, since almost 40% of all NHL followers are underneath 50.

Kali Mick — an Avalanche fan who lives in Colorado and is a part of the league’s Energy Gamers youth advisory board — stated the latest development comes because the league has showcased extra of the human facet of the sport.

“We’re seeing extra participant interviews, household moments and people heartfelt issues that occur off the ice, in addition to this mixture of the nice highlights that we’re additionally seeing.,” she stated. “That’s been actually nice to assist get extra folks within the recreation as a result of individuals who don’t know the game will join extra with the human moments. After which the highlights will maintain their consideration.”

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The rise amongst feminine viewers was greater throughout Wednesday night time video games on TNT. Throughout the common season, there was a 44% bounce in feminine viewers in comparison with earlier years, when the video games had been aired on NBCSN.

“Not solely will we need to give our avid followers the content material that they love, however how can we share it with informal and new followers and guarantee that they really feel welcome,” stated Heidi Browning, the NHL’s senior govt vp and high advertising and marketing officer.

The hassle to develop connections has embrace social media. The league shaped a content material partnership with TikTok whereas the settlement with Turner led to Bleacher Report increasing its protection and the B/R Open Ice vertical. Bleacher Report’s hockey website posted its most seen month (35.8 million web page views) in Could and noticed engagement triple in comparison with final 12 months.

Browning can also be happy with the NHL’s share of younger followers. League analysis discovered that 80% of the customers on its digital channels are Gen Z and millennial. The Energy Gamers board, created in 2019, seeks the opinions of followers and social influencers ages 13-17.

Aidan Gunn, who can also be a part of the board, pointed to the adjustments in advertising and marketing for the expansion.

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“They’ve taken a much less skilled strategy to their advertising and marketing. And I imply that in one of the simplest ways doable. It’s a lot extra private,” he stated. “I really consider that social media is mainly an elevator pitch, you have got two seconds to seize anyone’s consideration. And I believe (in) the NHL that’s completely mirrored of their advertising and marketing technique not too long ago. They’ve performed so significantly better with sprucing up all of their content material.”

Mack stated of the issues she has seen from the board’s suggestions is extra exercise on TikTok exhibiting issues just like the gamers strolling into the sector, in the identical approach the pregame trend selections have elevated visitors on NBA and NFL websites.

The expansion in youthful followers also needs to result in elevated income in future seasons. Commissioner Gary Bettman stated income ought to be in extra of $5.2 billion for this 12 months. Whereas the off-ice tales have helped, Bettman continues to emphasize additionally it is in regards to the product on the ice.

“The expansion and curiosity begins with the sport,” stated Bettman earlier than the beginning of the Stanley Cup Last.

The NHL’s efforts acquired a bonus Friday night time as the ultimate was pushed to Sport 6 on Sunday night time, the place Tampa Bay will host Colorado and attempt to power a deciding Sport 7 in its threepeat championship bid.

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Colorado

‘Say it again’: Deion Sanders revels in Colorado’s 4-1 start after big win over UCF

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‘Say it again’: Deion Sanders revels in Colorado’s 4-1 start after big win over UCF


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This story was updated to add a photo.

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ORLANDO, Fla. – Travis Hunter wore custom-made football cleats in Saturday night’s game against Central Florida – a pair of gold-colored shoes with a graphic on them depicting the mountains and trees of Boulder, Colorado.

They had quite a night. First he scored a 23-yard touchdown in them in the first quarter. Then he made an interception and flashed the Heisman Trophy pose in them in the third quarter. After his Colorado team won the game, 48-21, Colorado’s two-way superstar even took those cleats off his feet and gave them to somebody in the stands here at FBC Mortgage Stadium.

“That’s who he is, man,” Colorado football coach Deion Sanders said of Hunter’s big night.

By the time it was over, Hunter had caught nine passes for 89 yards and a touchdown, snagged one interception, broke up one other opposing pass attempt and recorded two tackles before walking back to the locker room in his socks.

Mr. Everywhere had done it again.

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But this time was different.

Why was this win different for Travis Hunter and Deion Sanders?

Hunter’s team also rose to the occasion around him to play what might be its best all-around game in Sanders’ two seasons as head coach.

It also came on a homecoming of sorts for both Sanders and Hunter, both Florida natives coming home to lead the Buffaloes (4-1) to their third straight win.

“I can’t even tell you how emotional I am about these young men and seeing what they could do when they put it all together and seeing what we’re capable of when we put it all together,” Sanders said afterward.

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The win effectively puts the Big 12 Conference on notice. The Buffs are hot, on the move and might even come close to cracking the national Top 25. The Buffs led 27-14 at halftime and held the nation’s No. 1 rushing offense to 177 rushing yards, nearly 200 under UCF’s season average before Saturday.

Here’s how they did it Saturday and what it means:

What did Deion Sanders say about win?

He was in a playful mood after a warm, humid game that started about 50 minutes late because of lightning in the area. He poked fun of Hunter, who is known to wear onesie pajamas and doesn’t always like talking to the news media after games.

“Knowing Travis, he ain’t coming,” Sanders said at the postgame news conference. “He’s probably on the bus with a onesie on.”

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Sanders also poked fun of his quarterback son Shedeur, who threw an interception on the game’s opening drive before leading the Buffs on scoring drives in six of their next seven possessions in front of an announced sellout crowd of 45,702 at FBC Mortgage Stadium. Shedeur Sanders completed 28 of 35 passes for 290 yards and three touchdowns. He added three carries for 28 yards and was only sacked twice despite the loss of a starting guard to injury this week.  

“C’mon Grown, they want to ask you about the interception,” Deion Sanders said to his son as the quarterback entered the post-game news conference.

That’s what Sanders calls Shedeur: “Grown” – as in mature beyond his years.

Shedeur Sanders showed it by settling down after the initial turnover and letting his running game take some pressure off of him for a change. The Buffs compiled 128 rushing yards on 29 carries, led by 39 from running back Isaiah Augustave, a native of Naples, Florida.

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“We got outcoached,” UCF head coach Gus Malzahn said. “We got outplayed.”

UCF gave up two interceptions and two fumbles to Colorado, including one that was returned 95 yards by safety Cam’Ron Silmon-Craig for the final touchdown of the game in the fourth quarter.

What did Shedeur Sanders say afterward?

He was asked how he stays focused amid the hype and all the football legends that come to see him and his father at games. On Saturday, Cam Newton, the 2010 Heisman Trophy winner, greeted him before the game. Hall of Fame receivers Michael Irvin and Terrell Owens watched him from the Colorado sideline, too.

So how does he do it? Shedeur Sanders answered by saying he collects personal slights, either real or imagined. He said he remembers being described as “just an HBCU kid who couldn’t do it at the Power 5 level,” referring to Jackson State, a historically Black college where he played in 2022 before transferring to Colorado last year.

“I don’t forget anything,” Sanders said. “I don’t forget what anybody ever said, and personally I’m not one to make friends or feel like just because success is going on, now I’m going to forgive everybody. Nah, whatever you said at any point in time, I’m not really a forgiving type.”

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That kind of mindset drove him to dominate a team Saturday that was favored by two touchdowns. He spread the ball around to eight different receivers and knocked the Knights (3-1) out of their comfort zone by forcing them to pass the ball more to keep up.

“To keep up with our type of scoring, that gets them out of their comfort zone and provokes them to throw the ball a little more than they’d like to,” Deion Sanders said.

His team now gets some rest heading into a bye weekend in Boulder. The Buffs resume play at home on Oct. 12 against Kansas State.

Deion Sanders talks about his record

Sanders pulled a trick on the news media afterward to make a point. With four wins, his team now has matched its win total from last year, when the Buffs finished 4-8 in his first season in Boulder.

“I’m so darn proud of where we are,” Sanders said. “We could be in a whole different place right now, but look it… We’re going into the break. What’s the record?”

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“Four-and-one,” the news media responded.

“Say it again,” Sanders said, acting like he couldn’t hear.

“Four-and-one,” the room said again.

“I just wanted to hear y’all say it collectively, and y’all fell for it,” Sanders said with a laugh.

“We’re 4-1 going into the break, and I’m so excited, you have no idea,” Sanders said. “It’s gonna be a really good plane ride tonight.”

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Follow reporter Brent Schrotenboer @Schrotenboer. Email: bschrotenb@usatoday.com





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Shedeur Sanders throws for 290 yards, 3 TDs to lead improved Colorado to 48-21 rout of UCF

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Shedeur Sanders throws for 290 yards, 3 TDs to lead improved Colorado to 48-21 rout of UCF


ORLANDO, Fla. — Shedeur Sanders threw for 290 yards and three touchdowns Saturday to help Colorado match its victory total for all of last season with a 48-21 rout of UCF.

Two-way star Travis Hunter had a TD catch and interception for the Buffaloes (4-1, 2-0 Big 12), who have won three straight games following a lopsided road loss to Nebraska.

Hunter scored on a 23-yard reception in the first quarter, struck a Heisman pose after his second-half inteception, and finished with nine catches on nine targets for 89 yards.

Sanders. son of coach Deion Sanders, also had TD throws of 47 yards to Will Sheppard and 10 yards to LaJohntay Wester on the way to completing 28 of 35 passes with one interception.

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Colorado’s improved defense stood tall, too, slowing down an offense that entered game averaging a nation-leading 375.7 yards per game rushing. The Buffaloes forced four turnovers — intercepting KJ Jefferson twice, once in the end zone — and also denying UCF points on one drive that stalled inside the Colorado 1.

Cam’Ron Silmon-Craig finished off the strong defensive performance by picking up a fumble in the closing minutes and returning it 95 yards for Colorado’s final touchdown.

Both teams were coming off exciting comeback wins in their conference openers, with Colordao beating Baylor after forcing overtime on Sanders’ 43-yard Hail Mary TD to Wester on the last play of regulation and UCF wiping out a 21-point deficit on the road to defeat TCU 35-34.

Colorado head coach Deion Sanders walks along the sideline during the first half of an NCAA college football game against Central Florida, Saturday, Sept. 28, 2024, in Orlando, Fla. Credit: AP/Phelan M. Ebenhack

Welcoming the Buffaloes to Orlando for the first meeting between the teams capped a day in which UCF hosted the FOX Big Noon Kickoff pregame show on campus, giving coach Gus Malzahn’s program the most national exposure the Knights have received since entering the Big 12 last season.

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Jefferson completed 20 of 35 passes for 284 yards, including TDs of 75 yards to RJ Harvey and 15 yards to Xavier Townsend. The quarterback also scored on a 7-yard run.

THE TAKEAWAY

Colorado: Shedeur Sanders had another big day passing, but the Buffaloes ran the ball well, too, finishing with 128 yards rushing on 28 attempts.

Colorado quarterback Shedeur Sanders (2) is sacked by Central Florida...

Colorado quarterback Shedeur Sanders (2) is sacked by Central Florida defensive end Nyjalik Kelly, right, during the first half of an NCAA college football game, Saturday, Sept. 28, 2024, in Orlando, Fla. Credit: AP/Phelan M. Ebenhack

UCF: The Knights secondary was exposed in their narrow victory over TCU. Sanders was sacked twice, but on far too many occasions when the quarterback escaped pressure he was able to find receivers running wide open.

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Colorado: Bye week before hosting No. 23 Kansas State on Oct. 12

UCF: Plays at Florida next Saturday.



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Colorado Golfer Intentionally Hits Balls At Elk

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Colorado Golfer Intentionally Hits Balls At Elk


Ranked as the sixth most beautiful golf course in the U.S. in The Golf Book of Lists, The Estes Park 18-Hole Golf Course is set in a wide mountain valley and offers breathtaking panoramic views of Meeker and Longs Peaks. It also is home to some of the 3,200 elk roam that freely roam the surrounding area.

The vast majority golfers who come in contact with the resident elk will simply pick up or wait it out until they have a clear shot but there are some who blatantly disregard Section 33-6-128 of Colorado State Law that expressly prohibits harassment of any wildlife.

The following video was taken at the driving range and shows man purposely hitting a golf ball at group of elk. The person shooting the video threatens to send the video to the cops if the golfer continued to hit balls at the elk and comments that this is not the first time he has witnessed this type of heinous behavior.

Estes Park 18-Hole Golf Course does not have any specific wildlife guidelines for golfers on their website but they really should. The USGA does have rule 16.2 for Dangerous Animal Condition whereby a golfer is granted relief when a dangerous animal is near a ball as it lies.

Colorado Parks and Wildlife confirmed they are investigating this incident as wildlife harassment.

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