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The surprising backstory of AriZona Iced Tea’s name

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The surprising backstory of AriZona Iced Tea’s name


That meant getting distant from Brooklyn, the place Vultaggio grew up. However not too distant: His mates known as his New York dwelling the Santa Fe home, due to its adobe-style design, full of pink, yellow and turquoise colours. So he settled on “Santa Fe” for the identify of the drink.

It did not stick.

“After I put Santa Fe on the package deal, it did not look proper,” Vultaggio advised CNN Enterprise. “I believed it seemed like a practice.”

Pondering of locations that have been near Santa Fe that might look higher on a can, Vultaggio settled on Arizona — the place he’d by no means been. The truth is, Vultaggio hadn’t even traveled west of the Mississippi.

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“I at all times related Arizona with a wholesome, clear and dry really feel that was completely different from the Brooklyn really feel,” he stated. “Having a reputation related to a way of life, which is an setting and local weather that made you wish to seize a refreshing iced tea. That is why the identify appeared to make sense to me.”

AriZona Drinks, which makes the well-known 99-cent iced teas, started in New York Metropolis within the early Nineties. Vultaggio, the corporate’s cofounder, stated he was impressed by Snapple, which was based in 1972 and have become a cultural phenomenon. The “Snapple Girl” commercials turned the juice and iced tea firm into an enormous success, as gross sales boomed all through the 90s.

Having had his personal success with a malt liquor enterprise, Vultaggio and his companions pivoted to promoting iced tea within the same-sized 23-ounce cans as their malt liquor. That helped AriZona stand out in opposition to Snapple’s 16-ounce can.

They needed to maintain it the identical worth, too. And provides the brand a stylized capital Z that he stated simply appears to be like higher on its cans.

The colourful can, with its eye-catching checkerboard patterns and colours, was impressed by his Santa Fe home, due to the “steady suggestions and accolades we’d obtain from everybody” for his dwelling’s design.

AriZona’s design is a “nice level of differentiation with its rivals,” in accordance with Andres Nicholls, international government inventive director at consultancy and design agency Prophet. “It has been a wonderful instrument and place to specific their character and rapidly say to the market ‘we’re not like all people else.’”

Nicholls stated the model has “been fairly fearless and constant of their strategy and have created a really distinctive design.”

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AriZona Iced Tea made its debut in 1992 and have become a direct hit. Its product line has blossomed past tea and now encompasses lots of of merchandise that embody snacks, sweet, espresso and alcohol. One in all its hottest drinks is the Arnold Palmer, a half-tea, half-lemonade beverage primarily based off the golf nice’s drink of alternative.

However simply as eye-catching because the design is the 99-cent worth for its tall boy iced teas, is its price, which needs to be adjusted to greater than $2 in accordance with US Bureau of Labor Statistics’ worth calculator. However that 1992 worth is staying put.

“Our prospects do not want one other worth enhance,” he advised CNN Worldwide anchor Richard Quest in June. “We preserve that worth to offer prospects a motive to purchase us.”

Manufacturing prices have risen in all places, however Vultaggio credit actions “behind the scenes” that maintain the tea’s revenue margins strong. “We have been in a position to do it by light-weighting the can, run the cans quicker on the road, have extra services in America so we get nearer to market,” he stated.

The attention-catching design additionally helps preserve its market dominance, as a result of AriZona would not promote as a lot as rivals like Snapple. Fairly, the model depends on its creativity to seize prospects’ consideration.

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“We use packaging and a price story, then a terrific product inside,” Vultaggio stated. “The primary time an individual buys us is due to the package deal. And perpetually extra, they’re shopping for it as a result of it tastes nice.”



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Arizona

Deadspin | Arizona rolls past No. 25 Baylor for 7th straight win

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Deadspin | Arizona rolls past No. 25 Baylor for 7th straight win


Jan 14, 2025; Tucson, Arizona, USA; Baylor Bears forward Norchad Omier (15) goes for a lay up while Arizona Wildcats forward Trey Townsend (4) attempts to block him during the first half of the game at McKale Center. Mandatory Credit: Aryanna Frank-Imagn Images

Henri Veesaar’s 19 points led a balanced scoring effort to lead Arizona to its seventh straight win, 81-70 over No. 25 Baylor on Tuesday night in Tucson, Ariz.

Arizona (11-5, 5-0 Big 12) took advantage of short-handed Baylor (11-5, 3-2) for most of the game, building a 27-point lead in the second half.

The Bears battled back, making eight consecutive made field goals to cut the lead to 71-62 with 2:52 left, but they did not get closer.

Baylor, which cracked the AP Top 25 on Monday after winning six of its previous seven games, played mostly with a six-player rotation because Jalen Celestine and Langston Love missed their fourth straight game with ankle injuries.

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Duke transfer Jeremy Roach, who finished with 13 points, picked up his fourth foul with 16:59 left and Arizona ahead 46-25.

Norchad Ormier also played in foul trouble throughout and committed four fouls. He finished with nine points.

Jaden Bradley had 13 points, five rebounds and six assists for Arizona.

KJ Lewis finished with 11 points and seven assists.

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All top eight players in Arizona’s rotation scored, including Anthony Dell’Orso, who produced all nine of his points in the first half when Arizona built a 42-19 lead at the break.

Robert Wright led Baylor with 16 points off the bench and VJ Edgecombe had 14.

Arizona fell behind when Omier made a layup 14 seconds in but the Wildcats did not trail thereafter.

Omier exited briefly after he was called for his second foul with 18:54 remaining in the first half.

Arizona built an 11-4 lead before Omier made the Bears’ second field goal of the game, a 3-pointer with 13:36 left in the half.

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The Wildcats took control of the half following a 12-0 run that put them ahead 37-15 with 2:25 remaining until halftime.

Caleb Love made his first shot with 3:32 left and banked in a 3-pointer to culminate the 12-0 run.

Baylor shot 69 percent from the field in the second half, including 5 of 11 from 3-point range after starting 1 of 9 from beyond the arc.

Arizona shot 53.7 percent from the field for the game, tallying 21 assists on its 29 made field goals.

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–Field Level Media



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Report: Cardinals Met With Hula Bowl OL

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Report: Cardinals Met With Hula Bowl OL


ARIZONA — The Arizona Cardinals have met with another Hula Bowl prospect, according to Ryan Fowler.

After previously having meetings with Wisconsin LB Jaheim Thomas and Illinois EDGE Seth Coleman, Arizona also has met with North Dakota State OL Mason Miller.

Miller just finished his fifth season at North Dakota State and does not have any official stats recorded for 2024 on his bio from the school, though he did start at multiple spots in 2023:

“Started all 15 games for the Bison, the first three at right tackle before moving to left guard for the remainder of the season…Blocked for an offense that ranked fourth in the FCS averaging 237.3 rushing yards per game and led the nation in rushing yards (3,560), rushing touchdowns (47) and offensive touchdowns (69)…The Bison also ranked second nationally in passing efficiency, completion percentage and red zone scoring.”

Versatility is certainly a tool that’s coveted by the Cardinals, especially along the offensive line. Miller having experience both inside and outside will only be a positive for him at the next level.

Arizona’s offensive line could look a lot different at the start of next year. Besides left tackle Paris Johnson Jr. and center Hjlate Froholdt, all three spots are up for grabs for Week 1 of the 2025 season.

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Starting left guard Evan Brown is set to hit free agency while the Cardinals may not be sold on either Isaiah Adams or Trystan Colon at right guard, both of whom split time throughout the year. Right tackle Jonah Williams suffered a season-ending injury and his status to open 2025 is very much in question while backup swing tackle Kelvin Beachum could retire.





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Arizona State friendship bench connects generations to ease loneliness

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Arizona State friendship bench connects generations to ease loneliness


PHOENIX (AZFamily)—In a world of technology and social media, we’ve never been more connected to others. However, recent studies have shown that we’ve also never been more lonely.

According to a recent report from the Department of Health and Human Services, about half of U.S. adults reported experiencing measurable levels of loneliness.

However, a new initiative at Arizona State University is working to change that through its friendship bench, and that is Something Good.

The bench is meant to encourage younger and older folks just to sit and talk to one another about anything.

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One of the participants is ASU alumna Pencie Culiver, who sits on the bench every Tuesday with a sign that says, “I’m all ears.”

She invited anyone to sit with her, whether for a few minutes or half an hour.

“I have really had some interesting questions, people sit down for half an hour, other people two minutes, so a big variety,” said Culiver. “I believe that I have heard most of anything, it also has taught me, kids really are lonely and they don’t have somebody to divulge things they don’t even want to divulge to their roommate or their classmate and also the complications of education we did not have when we went to ASU a long, long time ago.”

The ASU Friendship Bench Program started this past fall semester with about a dozen residents of Mirabella, a university-based retirement community located on the college campus.

Thank you to Culiver, ASU and all the participants for connecting with others and making the world a little less lonely.

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