Question 9 is a measure on November’s ballot that would repeal 2024 gun-safety legislation that strengthened the state’s red flag law, tightened licensing requirements, and required better tracking of ghost guns, among other changes. On their website, those who want to repeal the law say the measures make it too hard to exercise their Second Amendment rights, and that the red flag requirements “turn law-abiding citizens into criminals overnight,”
Back to the nursery.
The dispatcher is still on the line. Ma’am, are you still there?
There has been a struggle. The phone is on the floor. A man’s feet step over it.
“When seconds count, the police are minutes away. Vote no on ballot Question 9,” the voice-over says. “Your safety depends on it.”
It’s scary stuff. It’s also over-the-top. But whipping up fear, especially among women, is nothing new for the gun industry — or the Second Amendment absolutists who goose their profits by convincing gun owners that their rights are under attack, thereby also convincing them that they must absolutely buy more guns.
Here’s how their argument goes: If that terrified woman in the ad owned a gun, and had it close by when she was putting her baby to sleep, she could have used it to stop the intruder. Presumably, the only way to be truly safe, even in your own home, is to be strapped at all times.
There’s little to no reliable research suggesting that guns make their owners safer, however. After all, we have hundreds of millions of guns in this country, and our homicide rate absolutely crushes that of other high-income countries.
There is, however, plenty of research indicating that guns in the home make women far less safe. A person who lives in a home with a handgun faces a seven-times higher risk of being shot and killed by an intimate partner, according to a 2022 study.
“They’re really leveraging fear,” said Ruth Zakarin, chair of the Vote Yes on 9 campaign, which would retain the stronger gun-safety measures. “It’s not an accurate picture of what safety looks like.”
Zakarin, who has worked for decades to reduce domestic violence, knows first-hand how much more likely it is that that violence will become lethal when a gun is in the home. And owning a gun is associated with a way higher risk of suicide, particularly among women.
But look, setting all of that aside, there’s nothing in the 2024 gun safety measures that would prevent the poor woman in that ad from having a gun — unless she is under 21 and has her heart set on a semi automatic rifle, or she has been deemed by a judge to be at risk of hurting herself or others, or she refuses to meet the training requirements, or she wants to build herself an untraceable ghost gun.
In fact, according to the state’s new firearm data dashboard, there has been no dropoff in the number of people licensed to carry guns in Massachusetts since the new regulations were enacted.
“There is nothing in this legislation that disrupts a legal pathway to owning a gun,” Zakarin said. “We are still seeing people applying for licenses to carry and receiving them.”
And many of those people are women. In 2018, women made up less than a quarter of gun owners. Now they make up nearly a third, according to an analysis by Vital City, a policy journal. Here and across the country, the industry, long fueled by machismo, has also been marketing heavily to women, using fear as a selling point. That’s because there are already more guns than people in the United States, and the only way gun makers can keep making giant profits in a market this saturated is by targeting new customers.
But nobody should assume that the industry — and the gun rights activists who fuel it — are suddenly enlightened about the women whose safety now appears to be their top priority.
The campaign by the Civil Rights Coalition, the group organized to repeal the gun safety measures, features women heavily on social media, conflating gun rights with women’s rights. “Men are stronger than women,” reads one re-post on the campaign’s Facebook page, showing a woman holding a large weapon. “That’s why I carry. Self defense is a woman’s right.”
Last summer, the campaign welcomed Brandon Herrera to head a fund-raiser at Cape Gun Works, the Hyannis store owned by Toby Leary, who chairs the committee to repeal the law. Herrera, a gun rights activist and YouTuber with millions of followers, is now a Republican congressional candidate in Texas. He has a long history of saying ugly things about women, most of them unprintable here. In 2024, according to a CNN investigation, Herrera said the world’s population weighs about the same as “two dozen feminists.” He has called liberal women discussing guns “both fat and wrong,” and has used sexually explicit insults against gun safety advocate Shannon Watts of Moms Demand Action. Herrera claims his despicable comments were just jokes.
Can’t women take a joke?
“Huge thanks to @realbrandonherrera for coming behind enemy lines to stand with us here in Massachusetts,” Leary wrote on Instagram after the Hyannis event.
Having Herrera at a fund-raiser doesn’t mean the campaign endorses his misogyny, said a spokesperson for the Civil Rights Coalition: “As a well-known activist for the Second Amendment rights, Brandon volunteered his time to speak at a fund-raiser on Constitutional rights. His comments outside of the Second Amendment issue are solely his responsibility and they are not something our organization would approve.”
That’s a relief.
Polling suggests the repeal effort is losing pretty badly so far. Still, the Globe has reported that the Civil Rights Coalition is hoping Massachusetts will be a model for those trying to undo gun safety laws in other states.
It would be nice if this state delivered a crushing defeat instead — with women leading the charge.
Globe columnist Yvonne Abraham can be reached at yvonne.abraham@globe.com.
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