Midwest
Ohio man facing eviction kills property manager, 2 others, before committing suicide

A man facing eviction from a mobile home park in Ohio fatally shot the site’s property manager and two other residents before retreating into his home, where he fired shots at police and kept officers at bay before he killed himself, authorities said.
Another resident was wounded in the shooting that broke out at the Mentor Green Mobile Estates in Mentor around 4:30 p.m. Thursday.
Police responding to a 911 call about shots fired at the park found property manager Laura Colon, 62, dead on a roadway. Terrance Mathis Sr., 63, a resident who had a stomach wound, was found nearby and was carried to safety by officers before he was taken to a hospital, where he was pronounced dead a short time later.
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The body of another resident, Thomas Galizia, 81, was later found at the scene while Charles Skala, 63, was found in his home with gunshot wounds to the shoulder and right thigh. He remained hospitalized Friday in stable condition.
An Ohio man reportedly committed suicide Thursday after fatally shooting the property manager and two others at the mobile home park where he resided. (Fox News)
As the officers attended to the victims, the shooter — Jason Norris, 47 — started shooting at them, authorities said. The officers took cover but did not return fire.
Witnesses said Norris had been in an altercation with Colon before he brandished two handguns and started shooting her, authorities said. The three other victims were shot when they came to Colon’s assistance.
After Norris went into his home, a police hostage negotiation team attempted to make contact with him without success. A tactical drone was then deployed into his unit around 8:15 p.m., where he was observed killing himself, authorities said.
Several park residents were evacuated after the shooting began, but they were allowed to return to their homes early Friday.
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Midwest
Detroit on track to record fewest homicides since 1966, officials say

The city of Detroit is on-track to see its fewest yearly homicides in nearly six decades, officials said Monday.
Through Nov. 30, Detroit had recorded 228 homicides — an 18% decrease over the same period last year. In 2018, Detroit had 261 homicides, the fewest number since 1966, when there were 214 homicides.
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Officials credit a partnership between the city, Wayne County and the state that improves coordination among agencies and courts. It also has resulted in a 36% drop in carjackings and 13% decrease in non-fatal shootings, they said.
The coalition was formed in late 2021 by County Executive Warren Evans and Detroit Mayor Mike Duggan to improve the local criminal justice system following disruptions from the coronavirus pandemic. Officials said the COVID-19 outbreak caused court dockets to back up, forced jails to release prisoners due to lack of space and made it difficult for police and the prosecutor’s office to fill vacant positions.
“We are seeing record drops in gun violence in Detroit because every single part of the criminal justice system is getting past COVID obstacles and is now working again,” Duggan said.
Detroit is poised to have its lowest homicide rate in over half a century.
A joint fugitive apprehension unit between the city and sheriff’s office caught nearly 1,000 people wanted on outstanding felony warrants. Gun crimes were given priority.
A backlog of felony gun cases in Wayne County Circuit Court was cut from more than 4,000 in January 2022 to 1,330 through the end of last month. More than 2,000 pending pre-trial felony gun cases in Detroit’s 36th District Court in January 2022 were reduced to 415.
Detroit added 200 additional officers to its ranks this year, while the Wayne County sheriff’s office has begun to fill 200 vacancies. Pay was increased at both departments and at the county prosecutor’s office.
Prosecutors also were placed at Detroit Public Safety Headquarters, improving communication with the city’s homicide investigators.
“This collaboration is unique in that issues are identified, solutions discussed, and these solutions are implemented,” Prosecutor Kym Worthy said in a news release. “It is not just talk, talk, talk. The people at the table are the decision makers and significant work is done at each meeting.”
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Detroit, MI
Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue

Pre-season games have traditionally offered NFL teams chances to generate additional ad revenue via commercials and brand partnerships. However, recent adjustments to the NFL schedule have led to a reduction in the number of pre-season games to three games per team, consequently limiting the inventory available for teams to capitalize on monetization opportunities.
To address this issue, the Detroit Lions have taken a proactive approach by introducing an additional channel for its local NFL broadcast. This move aims to expand advertising opportunities, utilize direct-to-consumer distribution, and forge stronger connections with local fans, to ultimately boost pre-season viewership.
The Detroit Lions signed interactive video company Kiswe, who also did DTC streaming for the Phoenix Suns and Utah Jazz basketball teams. Together, the two parties developed Altcast for the Detroit Lions’s website and NFL app, utilizing Kiswe’s cloud production platform to coordinate with the crew remotely and add in the on air talent from their various locations. Altcast was introduced for free for fans to use starting with the Detroit Lions’ pre-season games back in August.
This includes live commentary from sports celebrities during Lions games, starting with the preseason. Additionally, there is a live chat and functions similar to Twitch, as this initiative aims to enhance fan engagement and open up new revenue streams. The financial agreement between the two parties as well as its Altcast ad options were not disclosed.
Execs for the Lions are still evaluating the value of this pre-season content, said Carl Moll, the director of broadcasting for the Detroit Lions. Moll declined to offer specifics, including the cost of ads, revenue figures and participating advertisers. Altcast does offer advertisers inventory segments based on language, demographic and geography, noted T.K. Gore, Kiswe’s head of sports business development.
“This was really about experimenting and trying to see how we could bring our preseason games to our fans a little bit differently via the web and our app so our focus wasn’t to go out and sell multiple fragmented sponsorships,” he said. “It was about the content first and having done it, you always have a much better understanding of where the monetization opportunities are and how they fit and having executed it once.”
Moll mentioned that the Lions didn’t allocate marketing dollars for the Alcast. However, its broadcast resulted in viewers who engaged with either the chat or poll feature watching about twice as long compared to those who did not participate, though he did not provide specific figures. Furthermore, viewers who used both the chat and poll features watched three times longer than those who opted for neither. Moll declined to share details on how much ad revenue Lions games on Altcast gained. According to Vivvix, with paid social from Pathmatics, Detroit Lions spent a little over $688,000 on advertising so far in 2023, down from $1.2 million in 2022.
Former Lions players Golden Tate and Grover Quinn appeared on the telecast along with Lions legend Chris Spielman. The mix also included Detroit area native Jalen Rose, former Detroit Tiger Kirk Gibson, and Darren McCarty from Detroit’s hockey team, the Red Wings.
“Not only was it to do something compelling and different, but it really was focused on how do we engage the younger part of our fan base who accesses content much more frequently through apps and through social media,” he said.
Detroit Lions’ eagerness to engage with its fans follows the NFL’s initiative to target Gen Z audiences last year, the league pursued this goal by providing content creators with access to archival footage for potential monetization opportunities. Additionally, the LA Rams utilized Snapchat’s augmented reality (AR) technology for stadium advertising. In another approach, the league engaged Gen Z influencers to promote signups for Sunday Ticket during the NFL Draft.
“Sports leagues are looking for buzzworthy moments to increase viewership in the short term, which can often lead to viewers getting more hooked on the league and more likely to become a long-term viewer and having higher viewership helps them sell more ads and increase revenue,” said Frank Maguire, vp of insights, strategy, and sustainability, at the omnichannel ad exchange platform, Sharethrough.
Milwaukee, WI
Bucks coach Adrian Griffin’s stern reminder to Milwaukee after securing Vegas trip

Bucks coach Adrian Griffin sent a reminder to his team about the stakes in Las Vegas after it advanced to the in-season tournament semifinals.
The Milwaukee Bucks are playing their best basketball of the season at exactly the right time. Adrian Griffin’s team is 10-2 in its last 12 games following Tuesday’s blowout 146-122 victory over the New York Knicks, a win that punched its ticket to the in-season tournament semifinals in Las Vegas.
Ahead of Thursday’s highly anticipated matchup with Tyrese Haliburton and the Indiana Pacers, though, Griffin is already guarding against his team letting down in Sin City. How? By reminding Giannis Antetokounmpo, Damian Lillard and company of the historic stakes that await them.
“We know it’s a business trip,” Griffin said after the game, per Eric Nehm of The Athletic. “We still have to win two games.”
Lillard expressed extreme confidence in the Bucks’ trajectory after taking down the Knicks. He and Antetokounmpo combined for 63 points on just 35 shots against the Knicks, just part of a team-wide offensive onslaught that also included red-hot 23-of-28 shooting from deep—not just 60.5% shooting, but the most three-pointers any team has made in a single game this season.
Milwaukee’s lackluster defense reared its head again on Tuesday, though, surrendering 41 points to Julius Randle as the Knicks racked up a 119.6 offensive rating, just below the Philadelphia 76ers’ second-ranked league-wide mark. Who owns the best offense in basketball? Haliburton’s Pacers, and it’s not particularly close. Their 123.6 offensive rating is nearly four points per 100 possessions better than Philly’s, more than the difference between the Sixers’ and 10th-ranked Boston Celtics’ number.
Expect the Bucks try and buckle down against Indiana, the NBA Cup and $500,000 worth of prize money per player on the line. With Griffin’s encouragement and those factors at play, maybe Milwaukee will finally play the type of title-worthy defense that’s been the hallmark of Antetokounmpo’s recent reign.
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