Hundreds pack Cosm Detroit for 49ers vs. Rams game
Hundreds of people attend the first public show at Cosm Detroit, as they watch the San Francisco 49ers take on the Los Angeles Rams live on Thursday, Sept. 10, 2026 in downtown Detroit.
DETROIT — The first public visitors to Cosm Detroit got a chance Thursday evening to decide for themselves whether watching a football game inside an 87-foot-wide LED Dome lives up to the hype.
For Robert Jones of Belleville, it did.
“I feel like I’m in the end zone watching the game,” said Jones, 45. “I’m also at the 50-yard line watching the game.”
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Jones was among the first members of the public experiencing Cosm Detroit when the new venue opened its doors at 25 Cadillac Square.
The San Francisco 49ers played the Los Angeles Rams in Melbourne, Australia, in the live shared reality presentation through NFL on Netflix at Cosm.
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“It’s like a bird’s-eye view,” Jones said of his seat in the Dome. “Like I’m looking at it with my own eyes, not like I’m looking at a camera.”
For the fans filling the sold-out venue Thursday, the night was a chance to see whether Cosm Detroit provided a more immersive and premium way to watch sports and other events.
Some visitors watched the game from seats inside the Dome, while others watched from the venue’s halls and general admission areas. Servers moved through the venue, bringing food and drinks to patrons so they could stay in their seats and keep watching.
George Newman III, 45, and his son, Hunter, 7, ate burgers as they watched the game from one of the outdoor decks. Newman of Warren said the experience lived up to his expectations, particularly the size of the Dome screen and the ability to feel immersed in what was happening.
“I think this lives up to the hype,” he said. “It’s like everything that you see and heard about, like the big screen, just being able to hear everything.”
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Newman said he plans to return for a Detroit Lions away game and was interested in other programming at Cosm, including movies.
The Detroit location is the fourth Cosm venue, joining locations in Los Angeles, Dallas and Atlanta, with another planned for Cleveland. The venue anchors Bedrock’s development at Cadillac Square.
The 70,000-square-foot, multi-level site includes a 500-seat Dome with an 87-foot-diameter LED display and a 300-capacity hall with a wall-to-wall LED screen. There is also a rooftop deck overlooking downtown Detroit. The building can accommodate 1,200 guests.
For football games, Cosm use a minimum of four cameras in the stadiums to capture the action using Cosm technology.
Cosm CEO Jeb Terry Jr. has said the company has seen fans embrace the immersive format and believes there is an appetite for premium, in-person experiences.
Leneaka Andrews, 51, of Detroit was one of those fans. The casino worker was the third person in line Thursday evening and said the venue offers another entertainment option for the city.
“We needed it,” she said. “The city did good.”
Andrews said her 56-inch television at home doesn’t compare with the experience she had watching the game Thursday.
“This is on a whole ‘nother scale,” she said. She said she enjoyed chatting with a table of people she didn’t know and sharing the experience. She plans to return and has already bought tickets for two other football games.
Cosm’s schedule includes NFL games, soccer, the U.S. Open and other sporting events, along with films shown in the Dome. Depending on the event, tickets range from $11 for general admission to hundreds of dollars for premium seats for the more popular events.
Starting Friday, Cosm will show “Harry Potter and the Sorcerer’s Stone” with immersive elements, and themed food and drinks.
Andrews said she knew Detroit could handle a venue like Cosm, but wasn’t sure if people would be ready for such a big, new experience. She compared it to the arrival of Detroit’s casinos, saying, “We didn’t know if we were ready for the casinos, but those people ain’t stop coming. It’s just opening the doors. All you have to do is open the doors, they will come.”
Andrews said she was impressed with the opening-night turnout and atmosphere.
“We did it great tonight,” she said. “I don’t know what the rest of the nights will be like, but for us to have a night like this and the turnout, this is great.”
cwilliams@detroitnews.com
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