Fitness
𤫠The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines
Los Angeles, has a thriving startup ecosystem with numerous accelerators, incubators, and programs designed to support and nurture new businesses. These programs provide a range of services, including funding, mentorship, workspace, networking opportunities, and strategic guidance to help entrepreneurs develop their ideas and scale their companies.
Techstars Los Angeles
Techstars is a global outfit with a chapter in Los Angeles that opened in 2017. It prioritizes local companies but will fund some firms based outside of LA.
Location: Culver City
Type of Funding: Pre-seed, early stage
Focus: Industry Agnostic
Notable Past Companies: StokedPlastic, Zeno Power
Grid110
Grid110 offers no-cost, no-equity programs for entrepreneurs in Los Angeles, including a 12-week Residency accelerator for early-stage startups, an Idea to Launch Bootcamp for pre-launch entrepreneurs, and specialized programs like the PledgeLA Founders Fund and Friends & Family program, all aimed at providing essential skills, resources, and support to help founders develop and grow their businesses.
Location: DTLA
Type of Funding: Seed, early stage
Focus: Industry Agnostic
Notable Past Companies: Casetify, Flavors From Afar
Idealab
Idealab is a renowned startup studio and incubator based in Pasadena, California. Founded in 1996 by entrepreneur Bill Gross, Idealab has a long history of nurturing innovative technology companies, with over 150 startups launched and 45 successful IPOs and acquisitions, including notable successes like Coinbase and Tenor.
Location: Pasadena
Type of Funding: Stage agnostic
Focus: Industry Agnostic, AI/Robotics, Consumer, Clean Energy
Notable Past Companies: Lumin, Coinbase, Tenor
Plug In South LA
Plug In South LA is a tech accelerator program focused on supporting and empowering Black and Latinx entrepreneurs in the Los Angeles area. The 12-week intensive program provides early-stage founders with mentorship, workshops, strategic guidance, potential pilot partnerships, grant funding, and networking opportunities to help them scale their businesses and secure investment.
Location: Los Angeles
Type of Funding: Pre-seed, seed
Focus: Industry Agnostic, Connection to South LA and related communities
Notable Past Companies: ChargerHelp, Peadbo
Cedars-Sinai Accelerator
The Cedars-Sinai Accelerator is a three-month program based in Los Angeles that provides healthcare startups with $100,000 in funding, mentorship from over 300 leading clinicians and executives, and access to Cedars-Sinai’s clinical expertise and resources. The program aims to transform healthcare quality, efficiency, and care delivery by helping entrepreneurs bring their innovative technology products to market, offering participants dedicated office space, exposure to a broad network of healthcare entrepreneurs and investors, and the opportunity to pitch their companies at a Demo Day.
Location: West Hollywood
Type of Funding: Seed, early stage, convertible note
Focus: Healthcare, Device, Life Sciences
Notable Past Companies: Regard, Hawthorne Effect
MedTech Innovator
MedTech Innovator is the world’s largest accelerator for medical technology companies, based in Los Angeles, offering a four-month program that provides selected startups with unparalleled access to industry leaders, investors, and resources without taking equity. The accelerator culminates in showcase events and competitions where participating companies can win substantial non-dilutive funding, with the program having a strong track record of helping startups secure FDA approvals and significant follow-on funding.
Location: Westwood
Type of Funding: Seed, early stage
Focus: Health Care, Health Diagnostics, Medical Device
Notable Past Companies: Zeto, Genetesis
KidsX
The KidsX Accelerator in Los Angeles is a 10-week program that supports early-stage digital health companies focused on pediatric care, providing mentorship, resources, and access to a network of children’s hospitals to help startups validate product-market fit and scale their solutions. The accelerator uses a reverse pitch model, where participating hospitals identify focus areas and work closely with selected startups to develop and pilot digital health solutions that address specific pediatric needs.
Location: East Hollywood
Type of Funding: Pre-seed, seed, early stage
Focus: Pediatric Health Care Innovation
Notable Past Companies: Smileyscope, Zocalo Health
Disney Accelerator
Disney Accelerator is a startup accelerator that provides early-stage companies in the consumer media, entertainment and technology sectors with mentorship, guidance, and investment from Disney executives. The program, now in its 10th year, aims to foster collaborations and partnerships between innovative technology companies and The Walt Disney Company to help them accelerate their growth and bring new experiences to Disney audiences.
Location: Burbank
Type of Funding: Growth stage
Focus: Technology and entertainment
Notable Past Companies: Epic Games, BRIT + CO, CAMP
Techstars Space Accelerator
Techstars Space Accelerator is a startup accelerator program focused on advancing the next generation of space technology companies. The three-month mentorship-driven program brings together founders from across the globe to work on big ideas in aerospace, including rapid launch services, precision-based imaging, operating systems for complex robotics, in-space servicing, and thermal protection.
Location: Los Angeles
Type of Funding: Growth stage
Focus: Aerospace
Notable Past Companies: Pixxel, Morpheus Space
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Fitness
Health Watch: Fitness Friday – exercise and dementia
...RED FLAG WARNING REMAINS IN EFFECT UNTIL 11 PM PDT SATURDAY FOR GUSTY WINDS AND LOW HUMIDITY FOR THE SIERRA FRONT... * Affected Area...Fire Weather Zone 420 Northern Sierra Front including Carson City, Douglas, Storey, Southern Washoe, Western Lyon, and Far Southern Lassen Counties. * Winds...West 20 to 30 mph with gusts up to 45 mph. * Humidity...Afternoon minimums of 12 to 20 percent. * Duration...2 to 5 hours Friday with 3 to 8 hours Saturday. * Impacts...The combination of gusty winds and dry fuels can cause fire to rapidly grow in size and intensity before first responders can contain them. PRECAUTIONARY/PREPAREDNESS ACTIONS... Avoid outdoor activities that can cause a spark near dry vegetation, such as yard work, target shooting, or campfires. Follow local fire restrictions. Check weather.gov/reno for updates and livingwithfire.info for preparedness tips. &&
...LAKE WIND ADVISORY REMAINS IN EFFECT UNTIL 11 PM PDT SATURDAY FOR WASHOE LAKE... * WHAT...Southwest winds 20 to 30 mph with gusts up to 45 mph for Washoe Lake. * WHERE...Greater Reno-Carson City-Minden Area. * WHEN...Until 11 PM PDT Saturday. * IMPACTS...Small boats, kayaks and paddle boards will be prone to capsizing and should remain off lake waters until conditions improve. * ADDITIONAL DETAILS...Winds may briefly subside tonight before increasing again early Saturday morning. PRECAUTIONARY/PREPAREDNESS ACTIONS... Check lake conditions before heading out and be prepared for a sudden increase in winds and wave heights. Consider postponing boating activities on the lake until a day with less wind. &&
Fitness
Can VR Fitness Replace Traditional Exercise? – TechRound
In 2025, the global Virtual Reality fitness market was estimated to be worth between $30 ā $50 billion dollars and by the mid 2030ās, it is likely to be estimated to be worth up to 400 billion dollars. Big name companies like Meta, Apple, Sony, Samsung and Nike, are investing a lot of money into the field.
One 2025 study by the University of Victoria found that more people utilising VR fitness programs were exercising for longer periods of time. VR based fitness users actively worked out sessions that were an average of 34% longer and VR fitness users were also 2.2 times more likely to complete weekly physical workout requirements than users of traditional home workout equipment.
The real question is, how viable is the market and how much of an opportunity is there for VC-funded startups that are working on the future of fitness technology?
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Why Virtual Fitness is Worth Watching
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VR fitness is built to solve the problem of the dropout of users of home fitness programs. According to studies, traditional home workouts suffer from dropout rates of 50% within three months. Repetitive workouts become boring and are a drain on motivation.
However, exercising in VR allows fitness to be gamified and VR fitness studies have uncovered an important phenomenon: users perceive their heart rate and effort to be lower than it is and are likely to work out even harder than in traditional settings.
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Can You Actually Become Fitter With VR Fitness?
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There is no shortage of virtual fitness games out there and yes, you can actually become fitter through a faster heart rate and all while āplaying a gameā that might not seem so exhaustive when compared to the gym. Active VR games can create an effective aerobic workout and burn calories on par with biking or light jogging.
These games produce real results and the research backs it up. Active VR workouts consistently produce heart rates in the aerobic zone. Game examples include Beat Saber, Supernatural, Les Mills Body Combat VR and Thrill of the Fight.
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Opportunities to Expand into Mental Well-Being Through VR
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VR fitness isnāt just about physical output. Immersive environments have documented effects on stress and mood, exercising in a virtual forest or on a clifftop coastline produces different psychological responses to a gym mirror.
This mental wellness dimension is opening a new product category: VR fitness platforms that blur into mindfulness apps, targeting the significant overlap between corporate wellness programmes and mental health investment.
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What Are The Limitations of Virtual Fitness?
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Currently the biggest weakness in VR fitness is the lack of options for strength training. The types of movements that build and maintain muscle mass, like squats and deadlifts, canāt be effectively done in VR without some added equipment. One of the few companies that have started to tackle this problem is Black Box VR, which offers gyms combining VR and cable resistance.
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Startups Worth Keeping an Eye On in The VR Fitness Sector
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There are a handful of innovative startups in the VR fitness industry that are worth watching in 2026 and beyond- from subscription-based fitness tools to interactive challenges that help increase stamina and even strength:
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Supernatural
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In 2023, Meta completed its acquisition of Supernatural and integrated the VR fitness platform into the expanding Meta Quest ecosystem. The service offers users daily workouts set in immersive real-world locations, enhanced by licensed music and guided instruction.
As a subscription-based platform, Supernatural has consistently demonstrated some of the strongest retention rates in the consumer VR market, highlighting the viability of the VR fitness subscription model.Ā In 2026, Meta announced that Supernatural would be spun off into a new independent company, Supernatural Health, led by the platformās original founders. Supernatural Health is expected to relaunch in autumn 2026 with higher subscription pricing, reflecting a renewed focus on growing the platform as a standalone fitness business.
Black Box VR
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Purpose-built VR gyms seem to be the focus of Black Box VR. Combining resistance machines and immersive environments is an interesting approach, especially with the existing VR home ecosystems providing frictionless workouts. Black Box VRās franchise model suggests that they believe the hybrid VR/gym model will bring an edge over the competition when compared to only a software solution.
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HOLOFIT
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HOLOFIT is a virtual reality fitness platform developed by Holodia that transforms cardio workouts into immersive experiences. Using a VR headset, users can row, cycle, run, or perform bodyweight exercises while exploring virtual worlds and completing interactive challenges.
The platform connects with rowing machines, exercise bikes and ellipticals, making workouts more engaging and motivating through gamification, virtual coachingĀ and online competitions.
Fitness
Exercise Tips From Dr. Schwartz for Summer Fitness – MyRye.com
Special promotional content provided by White Plains Hospital
There is no time like the present to get your fitness routine back on trackāor start one for the first time, advises Dr. Michael Schwartz, an Orthopedic Surgeon and Sports Medicine Physician at White Plains Hospital Physician Associates.
Hereās what Dr. Schwartz wants you to keep in mind as you get moving this summer.
(PHOTO: Dr. Michael Schwartz, orthopedic surgeon and sports medicine physician at White Plains Hospital Physician Associates.) Credit: Contributed.Q: If Iām completely new to exercise or have taken considerable time off, how can I get started again this summer?
A: Itās important to start slow, maybe two to three days a week. The Centers for Disease Control and Prevention recommends that most people get about 150 minutes of physical activity a week, along with at least two days of strength training. And remember:
- Those minutes can be broken up throughout the week to help make the task more manageable.
- You can follow the recommended amount of time, but you donāt want to go too hard or too fast when you first start out.
- If youāre not used to running, start with a walk and then work your way up to more intense workouts. You can also do a lot of simple strength training at home with just a chairāsearch online for videos or apps to find the right routine for you.
- You should rest between exercises to give your muscles time to recover, repair, and rebuild.
Q: I hear a lot about overuse injuries. How can I avoid that?
A: These injuries can be common, which is why I often advise a combination of cardiovascular activities like running, rowing, and biking. If you switch up what youāre doing, then youāll be using different muscle groups and hopefully not working one of them too hard.
Q: Workout trends seem to come and go. Is there one that you think is more beneficial than others?
A: People were really into their bikes when the pandemic hit and that was great. Some people enjoy Pilates, some like HIIT (high intensity interval training) workoutsāthese are great because they balance strength and cardiovascular focuses. This also benefits your metabolic function, which is great for your overall health. The best exercise routine to follow is one that you are actually going to do consistently: Find something you like, and then work it into your routine.
Q: Knowing the importance of both cardio and strength training, is there a way for a person to determine how much of each they need?
A: This is going to be unique for each person. Itās certainly something that you could talk to a personal trainer about if youād like a personal assessment and one-on-one guidance. For most people, itās about doing what you can.
For instance, walking is a great way to get a workout without fancy equipment or hiring a personal trainer. Just put on some sneakers and go. And, eventually, you can turn those walks into more intense workouts by adding hills, hiking on different terrains, or even rucking, adding weight to a backpack so you can turn your walk into a strength-training routine.
Q: How might a personās approach to fitness change as they age?
A: When weāre younger, itās important to build a strong foundation through cardio and strength training to develop muscle, endurance, and overall fitness. This sets us up for long-term health. But as we ageāoften starting in our 40sāmuscle and bone density naturally begin to decline. Thatās when strength training becomes even more essential, particularly for women navigating changes during and after menopause. Maintaining strength helps preserve mobility, balance, and core stability as we continue to age, which are critical for preventing falls and staying active without pain.
Q: Weāve all heard the phrase, āNo pain, no gain.ā But how can you tell the difference between healthy soreness and an injury?
A: Some soreness following exercise is normal, and it is important to allow your body rest periods for your muscles to recover. On the same note, you also need to be in tune with your body. An acute pain could mean that you pulled or otherwise injured something and you should see an orthopedist. Regular muscle soreness shouldnāt last more than a few days.
Dr. Michael Schwartz is an Orthopedic Surgeon and Sports Medicine Physician at White Plains Hospital Physician Associates. To schedule an appointment, call 914.849.7897.
This article originally appeared on Health Matters, a White Plains Hospital publication.
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