Tag Heuer Adds Cryptocurrency Payment to U.S. E-commerce

CASH, CREDIT OR CRYPTO: Tag Heuer’s U.S.-based purchasers can now buy their timepieces on-line utilizing cryptocurrencies, the Swiss watchmaker mentioned Thursday.

At checkout, they’ll have the ability to pay with one in all 12 cryptocurrencies, together with Bitcoin, Dogecoin and Ethereum, by means of an answer offered by BitPay, which connects to most crypto wallets and exchanges at present used.

“We knew Tag Heuer would undertake what guarantees to be a globally built-in expertise within the close to future, regardless of the fluctuations, one that may deeply remodel our trade and past,” mentioned chief government officer Frédéric Arnault in a press release.

The manager teased the choice at a keynote at this 12 months’s version of Watches & Wonders, saying Net 3 and, specifically, NFT-related initiatives have been within the works as he believed the model has a voice in “new expertise and new asset class.”

Tag Heuer joins numerous manufacturers, luxurious or edgy, who’ve tapped into the crypto craze. In current weeks, Gucci launched a pilot program in choose U.S. shops, and German designer Philipp Plein opened a pop-up retailer in London with costs displayed in various digital currencies. Earlier this 12 months, Off-White mentioned its Paris, Milan and London shops would now settle for digital currencies.

Given the current crypto crash that noticed numerous main digital currencies lose 1 / 4 or extra of their worth in a month, don’t snooze at checkout.

Costs are fastened in {dollars}, no matter cost methodology, and the change price supplied by BitPay will solely be assured for quarter-hour, the corporate defined in a separate assertion. The danger of fluctuation is “inherent to the cryptocurrency market at the moment,” it added.

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