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After the Kars4Kids ad is banned in California, we check in on nostalgic jingles past

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After the Kars4Kids ad is banned in California, we check in on nostalgic jingles past

Kars4Kids advertisements, like this TV commercial on a hot-pink set, feature children turning the charity’s phone number into a catchy jingle. But they do not disclose that most of the proceeds go to a Jewish nonprofit that supports programming for young adults.

Kars4Kids/Screenshot by NPR


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Kars4Kids/Screenshot by NPR

The “Kars4Kids” jingle — with its chipper melody and high-pitched, pre-tween singers — has been wedged firmly in many Americans’ heads for two decades. But it may soon go off the air in California after a judge banned it for being “deceptive.”

Judge Gassia Apkarian of the Orange County Superior Court ruled earlier this month that the ad violates California’s laws against unfair competition and false advertising because it does not disclose Kars4Kids’ religious affiliation.

The case has put the jingle — and the charity behind it — in the headlines. And it inspired us to check in on some other nostalgic favorites (more on that below).

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The Kars4Kids case, explained 

Kars4Kids says it gives most of its proceeds from used-car donations to Oorah, an Orthodox Jewish nonprofit based in New Jersey that provides opportunities like summer camps, adult matchmaking services and trips to Israel.

Kars4Kids makes the connection to its “sister nonprofit” clear on its website, though not in its infamous jingle: “1-877-Kars4Kids / K-A-R-S Kars for Kids / 1-877-Kars4Kids / Donate your car today.”

That omission prompted California resident Bruce Puterbaugh to sue Oorah in 2021.

According to the judge’s order, Puterbaugh testified that he donated a 2001 Volvo station wagon after hearing the Kars4Kids advertisement “over and over,” believing the money would benefit California kids in need. Puterbaugh, a self-described “not a computer person” in his 70s, said he never visited the charity’s website and only learned the truth from a casual conversation with his Lake County neighbor after the car was picked up.

“He testified that he felt ‘taken advantage of’ upon discovering — only after the donation — that the funds did not stay in California but supported a specific religious mission in the Northeast,” Apkarian wrote.

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The neighbor, Neal Roberts, is a lawyer who went on to represent him in the case. Roberts told NPR that the ad — which has aired on the radio since the turn of the millennium and on TV since 2014 — is ubiquitous in California. But he said Apkarian, the judge in the case, doesn’t watch TV and hadn’t heard the jingle until it was played at the four-day trial in November.

“She heard it the first time, and then she heard it the second time, and then the rule in the court was, ‘Do not play that jingle again,’” he said with a laugh. “So I thought that gave us some idea that we might have a chance.”

According to the judge’s order, Kars4Kids’ Chief Operating Officer Esti Landau confirmed at trial that the charity’s primary function is not helping economically disadvantaged children but “Jewish kids and families throughout their lives.” She said the charity has “no functional programs in California beyond a ‘backpack giveaway’ characterized as a branding exercise,” the judge wrote.

Landau confirmed on the stand that in 2022 — among other expenditures — Oorah transferred $16,500,000 to North Africa and the Middle East, and spent $16.5 million to purchase a building in Israel. She testified that while the Kars4Kids ad features kids ages 8 to 10, the programs Oorah funds “often target young adults (17-18) and matchmaking as well as Jewish families.” And she conceded that a donor would “have to go to the website” for that information.

Neither Kars4Kids nor Oorah responded to NPR’s requests for comment. But in a lengthy statement on its website, Kars4Kids said the judge mischaracterized its work and its testimony at trial.

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“Kars4Kids’ ads have one purpose: to remind listeners that Kars4Kids offers a quick and easy way to dispose of an unused vehicle,” it wrote. “The ads are targeted to vehicle owners, not specifically to people considering donating to charity.”

The charity said “helping children often means engaging parents and families as well,” and stressed that its mission and religious affiliation are prominently stated on its website.

But the judge ultimately sided with Puterbaugh, writing that “a reasonable consumer is not required to be ‘computer savvy.’” She gave the charity 30 days to stop airing the ad in California unless it is updated to include an “audible disclosure of its religious affiliation and the geographic location of its primary beneficiaries and the age of the beneficiaries.”

The judge also ordered the charity to pay Puterbaugh $250, the value of the car he donated, though acknowledged that “money cannot ‘un-donate’ a car or restore the donor’s belief that they were helping a local, needy child.”

Kars4Kids says on its website that it plans to appeal the ruling, which it said is “deeply flawed, ignores and misrepresents the facts that were presented at trial, and misapplies the law.”

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The charity also called the case as “a lawyer-driven attempt to siphon off charitable funds for their own gain.” Roberts dismissed that accusation, saying the only money his client stands to gain is the $250 for the car and lawyers’ fees. The bigger win, he said, is putting Kar4Kids — and potentially other charities nationwide — on notice about the consequences of false advertising.

“I think anyone who knows the facts would think that there was wool being pulled over people’s eyes,” Roberts said.

Where are they now?

A still from J.G. Wentworth's "Viking Opera" commercial.

J.G. Wentworth’s catchy “Viking Opera” commercial, featuring elaborately costumed, structured settlement-winning opera singers in need of cash, has been airing on and off since 2008.

J.G. Wentworth/Screenshot by NPR


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J.G. Wentworth/Screenshot by NPR

This story sent us down a head-bopping rabbit hole of nostalgic jingles, confirming they never truly leave the depths of your brain. And it turns out, some of them are — in a sense — new again.

Remember Zoo Pals, the early-aughts, dipping sauce-friendly paper plates shaped like animals (pig, bee, frog, duck) that, per their peppy theme song, “make eating fun!”? Hefty discontinued the onetime birthday-party staple in 2014, but brought the plates back in 2023 — and has also introduced disposable cups and plastic bags in the years since. No word yet on whether the commercial might make a comeback too.

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Folgers, the coffee brand, has had people humming “The best part of wakin’ up / is Folgers in your cup” since the cozy jingle first aired in 1984. Its various iterations have managed to hold viewers’ attention in the years since (the 2009 sibling version inspired a slew of parodies and fan fiction). In 2021, public performance royalties for the song — which is actually titled “Real Snowy Morning” — were auctioned off online. The winning bidder, identified as “Josh C.,” paid $90,500.

And earlier this year, the brand released remixed versions of the ad, fusing the original jingle with several popular wake-up songs spanning genres and generations (including the Everly Brothers’ “Wake Up Little Susie” and “Bring Me to Life” by Evanescence).

Just this week, comedian John Oliver parodied JG Wentworth’s Viking opera (“877-cash-now”) jingle for an episode examining the structured settlement factoring industry. Oliver’s version, warning people to be skeptical of such companies, features stars like singer Megan Hilty, actor Victor Garber and Larry David, in a nod to the original earworm’s prominent cameo in the final season of Curb Your Enthusiasm.

Sometimes a jingle outlives the very thing it’s advertising. Consider: “I’m a Toys R Us Kid,” the toy store ditty belted enthusiastically by generations of trike-riding kiddos since the 1980s. The franchise shuttered due to bankruptcy in 2018, though it has since been partially revived through a partnership with Macy’s. The jingle has staying power — much to the delight of prolific thriller author James Patterson, who helped write the lyrics in his early career in advertising.

“That’s a big moment in my life,” Patterson said when asked about it in a 2024 appearance on Live with Kelly and Mark. “That’s a fun one, and kids obviously loved it. And we do remember it, which is great.”

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‘I Want You to Be Happy’ takes on modern-day dating

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‘I Want You to Be Happy’ takes on modern-day dating

Farrar, Straus and Giroux

English writer Jem Calder’s debut novel, I Want You To Be Happy, reports from the frontlines of modern-day dating. His book is good – but the news is not.

A man in his mid-30s who recently broke off his engagement with his longtime girlfriend meets a young woman at a crowded London bar. He’s a copywriter, she’s a 23-year-old barista. Despite his intention not to talk about his breakup, he finds himself “shouting specific details directly in her ear.” “Pretty intense,” she yells back. He apologizes. “No-no, I like it,” she yells. “It’s like boarding a plane. You go baggage first.”

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Neither can think what to say next. After an “interpersonal silence containing all the bar-noise,” they share a few drinks, their first names (Chuck and Joey), some quips about their 12 year age gap and her lack of what he calls “a real job.” They end up at his luxury apartment, which is far nicer than her crowded shared flat.

In other words, Calder’s characters have boarded a plane, baggage first — with no idea where it will land. Will it lead to an actual relationship, nevermind happiness?

Calder made a splash with his first book, Reward System, a collection of six interconnected short stories about young adults linked by social media yet adrift and alienated in today’s fragmented digital world. The title of one story, “Distraction from Sadness is Not the Same Thing as Happiness,” could also work for this closely observed, sad-but-sympathetic novel about the cagey, jittery dance that characterizes the modern-day mating game.

Chuck and Joey are guarded and uncertain. We get to know them better than they get to know each other — their insecurities and disappointments with themselves as well as others. Their fundamental imbalances — age, financial, commitment levels — lead to a wobbly connection. The discovery that they share literary aspirations (poetry for her, prose for him) and write around their day jobs opens up the potential for some sort of bond. Their nascent relationship stirs “a dormant feeling of possibility” in both of them. But a talent gap opens up an abyss. (I won’t say who has more.)

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Joey is hopeful, always on stand-by for texts: “A new person finding you interesting makes you feel new,” she ruminates in this tight, third person narrative that alternates between the male and female perspective. Interestingly, although the author is male, the female character comes across as far more sympathetic.

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L.A. Affairs: After losing our spouses, we found love again. But were we cheating on our children?

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L.A. Affairs: After losing our spouses, we found love again. But were we cheating on our children?

We’d progressed from walking in the park to perching across from each other in my living room to sitting side by side on the family room sofa. It was grief that drew us. A year earlier we’d both lost our beloved, vibrant spouses to cancer. Though his wife and I had been in the same women’s book group, I’d known Eric only through the wry gripes we’d all made about our husbands.

Now he took my face in his hands. Here it comes, I thought. Was I ready for this? Looking deep into my eyes he asked, “Would you nap with me?”

Apparently, this was what dating looked like in one’s 60s. As he snored companionably, I wondered how I’d handle our next progression, whatever that would be. My husband had devotedly nursed me through my own illness, only to be hit by one far worse. We and our two sons had been the closest of families, their father their best friend. As much as I knew they needed me, I was racked by survivor’s guilt — ashamed still to be alive. If I was mortified just to breathe, how could I even think about loving another man?

For months, Eric and I lurked about. Although he lacked the sense I had that we were cheating on our spouses, we both felt we were somehow cheating on our children. That his one child and my two were often at our respective homes made for tricky logistics. So we leased new life from the city.

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Guided by Eric, we watched planes from the viewing deck at the Santa Monica Airport, where he explained Bernoulli’s principle. We wandered the Mar Vista Farmer’s Market, where he introduced me to the vendors he’d known for decades and taught me to top berry trays with tiny nets he’d made to hold the fruit in place. We saw L.A. Theater Works record plays at UCLA’s Melnitz Hall, where the primal storytelling of actors reading lines and Foley artists adding sounds riveted me more than a Broadway spectacle. On these outings, I learned not just about flight, farm-to-table and fabulism, but about Eric. He was a man fully engaged in life.

Guided by me, we took classes at Santa Monica Yoga, Eric treating himself afterward to a sandwich at Bob’s Market from the deservedly self-proclaimed Deli Lama. We walked our way through my L.A.-on-foot book, from Castellammare and Leimert Park to Pasadena, delighting in the architectural mashup Nathanael West derided in “The Day of the Locust” as “Mexican ranch houses, Samoan huts, Mediterranean villas” and “Egyptian and Japanese temples.” Eric especially admired the Witch’s House in Beverly Hills, the Shakespeare Bridge in Franklin Hills and the stained glass windows in Carthay Circle. He learned not just about poses, pastrami and parapets, but about me. I was a woman fully engaged in life.

We also learned we were both determined to seize the day after seeing the rest of our spouses’ days seized from them. My guilt persisted. But this good man had found a route from the sofa to the city to my heart.

We finally met each other’s children. The days we seized became weeks, months and years. Our sons, though forever brokenhearted, thrived. Mine had children of their own, all with names that begin with “A” to honor their father. The oldest, at four, understands from photos that she has another grandpa, understands that the man in the picture is her daddy’s daddy. Her parents and I tell her about him: his kindness, grace, humor, wisdom. “I wish I could have known him,” she says.

“I do too,” I say, “more than anything.” When the others are old enough, we’ll tell them, too, about him. They’ll feel his essence because their fathers are just like him. He’ll stay, this way, in and around us.

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Ever-gracious, Eric holds this space for him, as I try to do for his wife with their son. But becoming a grandmother only increased my guilt. My husband, consummate family man, was born to be a grandfather. Yet here I was, without him, flying high on the joy of grandparenting. What could I do besides love the children and grandchildren fiercely and be grateful for the privilege?

I could do this: recognize that if it takes a village to raise a child, the more villagers who love the child the better. My lucky grandchildren will feel their grandfather’s love by proxy and Eric’s love firsthand. They can even enjoy the love of Eric’s son, who patiently helps them build Lego worlds and cooks them their favorite soup.

Even as he holds space for my husband, Eric affectionately fills his own. He’s a tall man with a deep voice, an easy laugh and a warm embrace. He marvels at the latest evidence of the grandchildren’s genius, like any grandfather should, and spoils them with treats and toys. He’s so handy around their houses that my grandson greets him with, “What’re you gonna fix today?”

His most recent project involved the crib my husband and I had saved from our sons’ infancy with the hope that grandchildren would one day use it. Since the distance between slats was now deemed unsafe, Eric transformed the crib into blocks. “I wanted to honor the spirit of what you’d both wished for,” he said.

Then and now. Loss and gain. Selfless love.

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For years now, Eric and I have both lived in my house. There are still naps, but more bustle. Our sons live close enough that we’re together a lot, and my house tends to be the happy hub. The grandchildren play near photos of their grandpa. Their “A” names ring out in this home where we raised their fathers. Meanwhile, Eric pulls them around on a rug he rigged as a magic carpet and helps stack the blocks into towers. When the grandchildren leave, he hugs them tight. My guilt remains, like pain in a phantom limb, but the sofa holds us all.

The author is a law school professor, researcher and author of an upcoming book on the scientifically proven neural superpowers of grandmothers. She lives on the Westside. She’s on Instagram @rondafoxwrites, and her website is rondafox.com.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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An eco-journalist takes on a Big Tech in this modern twist on the heist novel

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An eco-journalist takes on a Big Tech in this modern twist on the heist novel

George Orwell famously wrote that it takes a constant struggle to see what’s in front of one’s nose. That may be truer than ever. These days we barely register things that 20 years ago would’ve seemed downright bizarre — like people staring down at their phones in busy crosswalks. The unnatural comes to seem natural.

Until it doesn’t. This has happened with the proliferation of data centers all over America. After years of ignoring their mushrooming growth — there are over 4,000 in the U.S. — the public now sees them clearly and doesn’t like what they represent, be it soaring energy bills or the advent of job-killing AI. People now oppose having data centers in their communities. In real life — and in movies like Eddington — politicians are now pulled between their constituents’ desires and the devouring needs of Big Tech.

The hatred of data centers ignites the action in Cloudthief, a boisterous new novel that’s equal parts heist thriller and cry in the digital wilderness. It was written by novelist Nathaniel Rich, who may be best known for ecological non-fiction such as his 2019 book Losing Earth. Setting his story back in 2014 — when tech billionaires were still considered visionaries, not bullying moguls — Cloudthief centers on a brainy young man who, like the guy in the Leonard Cohen song, is just some Joseph looking for a manger.

Our narrator “Tim” — a pseudonym he says — is a freelance writer who’s gone broke doing magazine articles about climate change. He’s lonely and lost until he stumbles upon Virginia (also not her real name), who could be the American cousin of dragon-tattooed Lisbeth Salander.

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Tech-savvy and paranoid and scarily elusive, Virginia lives off the grid in a Manhattan mini-storage unit and has plans for a blow against Big Tech. Evidently, Tim has never seen a noir movie because he doesn’t merely fall for this 21st-century fantasy of a femme fatale, he dreamily goes along with her plans to rob a data center in Pryor, Okla., and make off with the sellable information their servers contain.

Once they drive off to Pryor — Rich describes their road trip wonderfully — Cloudthief kicks into high gear, serving up the juicy stuff that we all love in a heist story. We see the baroque planning. We watch them case their target, a silver-smoke spewing behemoth that has the majestic size of two futuristic airport terminals but is actually as tacky as a boondocks mini-mall.

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