Montreal as an indie sleaze epicenter

Zoe Latta, a co-founder of the fashion brand Eckhaus Latta, saw the clock on Instagram and started searching for pharma swag on eBay. “It was just a hole I got in,” she said. Latta soon rounded up some examples at “Rotting on the Vine,” her Substack newsletter, describing them as “silly byproducts of our sick sad world.”

Pharma swag feels somewhat like Marlboro Man merch — “like this very specific modality of our culture that’s changed,” Latta said, adding, “At first, I thought it was ironic and cheeky. But it’s also so dark.”

In particular, swag like the OxyContin mugs that read “The One to Start With. The One to Stay With” is regarded as highly collectible and highly contentious. Jeremy Wells, a newspaper owner and editor in Olive Hill, Ky., remembered, for example, seeing the mugs sold at a Dollar Tree in New Boston, Ohio, in the late 1990s or early 2000s. “At the same moment that the epidemic is blowing up,” he said.

“You can do a chicken-and-egg argument, and I doubt very seriously that those mugs made anybody get addicted,” he said. “But I do feel like things like those mugs did add to the mystique and the aura of seduction.” (After a protracted lawsuit, Purdue Pharma, the maker of OxyContin, has been dissolved and is on the hook to pay more than $5 billion in criminal penalties for fueling the opioid epidemic.)

“I was surprised to see how much this stuff was selling for in general — there is demand,” Latta said, pointing to a vintage Xanax photo frame listed for $230. Latta said she could imagine buying it for a friend who takes Xanax on planes (“if it was at a thrift store for under $10”) or maybe a pair of Moderna aviator sunglasses that she found, which seem to nod at Covid vaccines and the signature Biden eyewear, she said.

Pharmacore — medical-branded pieces worn as fashion — has found new expression at the confluence of identity, medicine and commerce, and at a time when skepticism toward pharmaceuticals is at a high (see: the MAHA movement).

My ex-boyfriend, whom I just got out of a relationship with, had a pure heart and was a loyal lover. However, he lacked ambition and his family didn’t have the best values. I don’t see myself raising children with him because I don’t want my kids to be surrounded by his family. (I broke up with him on the night of his birthday because his sister got violent with me.) We dated for over a year and I’d always be the one to take care of the check when we’d go out on dates. He had no network, so we would always hang out with my friends and colleagues. Am I wrong for leaving him? Is his loyalty worth going through all that?

Girl. (“Girl” is a gender-neutral term of endearment, by the way.) I’m going to need you to take a deep breath, look at your gorgeous self in the mirror and relish in the fact that you have made the right decision.

First, let’s focus on the good. Loyalty and purity of heart are beautiful traits that many, many people on this earth have. When you find someone who does, and then combine that with your attraction and attachment to this person (along with the reality that many, many people also lack these traits), it makes sense that you’d be feeling like your ex is a rare find that you might not encounter again. However, you can care for someone, and also acknowledge the truth that the life they are setting themself up for is not the life you envision living — or, crucially, the life that you envision your children living. A long-term partnership is so much more than love. It requires a shared vision for fulfillment and happiness, based on compatible values. It necessitates a wholeness from both parties, wherein two individuals take ownership and accountability over their own success and well-being. It is loving to let someone go so they can live their life in peace and free of judgment, and even find someone else whose version of an ideal life more closely matches theirs. Most importantly, letting someone go who you know is not aligned with the life you want to live is a deeply self-loving act.

The meaning I glean from your words is this: It’s not so much that you yearn for him romantically and fear you made a mistake simply because your life is empty without him. (In fact, it sounds like you were the one adding a lot of value to his otherwise limited existence through your resources.) It seems that you feel guilty for leaving him behind as you went on to pursue a better life for yourself. That kind of feeling is more caretaking, and dare I say maternal, than loving (at least the kind associated with romantic partnership). He’s your ex, not your son. Unconditional love is only healthy and appropriate in the context of a parent-child relationship, and that’s not the situation here. People who engage in romantic relationships with men — women, femmes, gay men, etc. — are socialized to be ever-forgiving, to have infinite patience and compassion. The lines get blurred when you do feel kindness and genuine compassion for someone you care about. It can be difficult to discern when you’re being too harsh, and when you’re just setting a healthy boundary. Society makes it difficult for us in that way. But we don’t have to succumb to that pressure.

You can’t fall in love with someone’s potential. If a person, especially a man, shows up to a relationship as someone you can’t envision spending an extended period of time with, then that’s not your person. Not only is it impossible to truly “fix” or “change” anyone, it’s simply not an efficient or productive use of your precious energetic and material resources. Of course, we all change over time, and hopefully in positive ways. But that change needs to be self-directed, coming from within each individual. “Change” exerted on another through force robs the receiving party of the dignity of authoring their own life path. Even the verbiage of your question indicates that you’ve already extended a lot of generosity and patience toward someone who didn’t feel like working toward social and financial independence, and setting boundaries with their family should have been a top priority. I can sense your exhaustion underneath the guilt. That’s the root of the matter. And what matters is you.

Loss is just space. It can hurt and feel empty at first. But it also allows you the room you need to expand your world with abundance, not shrink it and drain it into scarcity. Affirm in your heart and in your mind that love itself is an infinite resource. If you channel the patience and generosity that you once put into your ex into a life where you are fulfilled to the utmost, the right person (or people) will find you.

And, girl. Some time from now, when you are loved by a man who takes his own dignity seriously, and supports you in the feminine energy of rest and calm that you deserve to experience and embody, you will be so grateful to this current version of you that had the courage to let go. I’m proud of you.