COLORADO SPRINGS, Colo. (KKTV) – Valentine’s Day is one of the busiest times of the year for florists across the country, and local shops felt the rush.

At Jasmine Flowers and Gifts, preparations began days in advance as orders poured in online and customers walked through the door.

“The past couple days, it’s been crazy. There’s been a lot of prepping, getting orders through from the computer, people ordering online, and a lot of walk-ins. There’s, like, flowers everywhere; it just gets hectic sometimes,” said Chris Martinez, head floral designer.

Martinez said the holiday is critical for many flower shops and can shape the financial outlook for the year.

“Valentine’s Day holds it up, probably throughout like half of the year, maybe the whole year, sometimes depending how much you make. So it’s a really important day for florists,” Martinez said.

He said loyal customers and steady orders have helped ease concerns.

“We have loyal customers, we have good products, people always come back for that. It’s been good community, and they always come and support us,” Martinez said.

Downtown venues are also seeing the impact.

ICONS, an LGBTQ-focused bar and entertainment venue, hosted a sold-out show featuring a guest performer from RuPaul’s Drag Race, along with local talent and a visiting DJ.

“Big nights like tonight is surely a boost in our slow season. We’re thankful that we have a sold out show tonight. We just encourage y’all to keep coming out, not only here, but all of our downtown friends as well. We could all use the support,” said Finn San Augstin, general manager of ICONS.

Beyond the business boost, San Augstin said the night carries personal meaning.

“Being able now, as an adult and having a fiancé and being able to celebrate that, he’s coming out tonight to come celebrate with us. It means the world. It’s really special to be able to do that,” San Augstin said.

For many businesses in Colorado Springs, Valentine’s Day is not just about flowers or entertainment. It is about connection, support and celebrating love in all its forms.

From packed flower shops to a sold-out drag show downtown, Valentine’s Day is giving Colorado Springs businesses a boost. Florists say the holiday can help sustain them for months, while local venues say the night is about more than revenue. It is about community and belonging.

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