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Atlanta-based Moms on Call has been helping parents navigate baby care for more than 20 years

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Atlanta-based Moms on Call has been helping parents navigate baby care for more than 20 years


Moms on Call authors Laura Hunter and Jennifer Walker

Photograph courtesy of Moms on Call

The saying goes that there is no manual handed to parents when they leave the hospital on how to take care of their baby. However, any devotee of Atlanta-based Moms on Call would tell you otherwise.

Founded by two pediatric nurses, Laura Hunter and Jennifer Walker, the baby care methodology is wildly successful. Their first book, Baby Basic Care 0-6 Months, is celebrating 20 years in print this year with a 20th anniversary edition.

The Moms on Call love isn’t just local to Atlanta; they recently did a consult for someone in Thailand and had a request for a book to be sent to the United Arab Emirates. Over one million copies have been sold, and Facebook Marketplace searches have endless options for used copies.

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The two never set out to create a baby care empire. Working as nurses in a pediatric office, they wanted to streamline information for patients. “We took calls after hours and were the only practice in Atlanta that did that,” remembers Hunter. “We printed off a little folder and went into our patient clients’ homes to teach them in hopes they’d stop calling us at 2 a.m.,” laughs Hunter.

The physical folders became so popular that they eventually reached a famous fan, singer Kenny Rogers. He encouraged the pair to create a business around their program. Hunter and Walker self-published a first print run of 1,000 copies in 2005. “Our only goal was to bring confidence into our clients’ homes,” says Hunter.

Photograph courtesy of Moms on Call

Despite their success, their method is often criticized for being a rigid sleep training method, something Hunter says was not the intention. “We started getting calls at the pediatrician’s office saying that the babies were sleeping so much better. It was a byproduct of the confidence,” Hunter says. “We feel a schedule should give you predictability and flexibility, so when it goes off the rails, you can make pivots and shifts. And, you’ll know that a reset time is coming,” she says.

The methodology hasn’t changed much in 20 years, but the amount of Moms on Call content has grown immensely. The recommendations have expanded to include the toddler years, guiding parents from birth to Kindergarten. The empire now includes books, an online store, online courses (Moms on Call was the first place to find a non-court-mandated parenting course online, says Walker), trained consultants, and an app, which was recently updated. It has logging capabilities, schedule guidance, sleep guidance, milestone tracking, access to a moderated community, and more.

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The robust catalog of content is part of the duo’s commitment to their clients. “Laura and I have always been dedicated to figuring out how to navigate it all on behalf of new parents,” says Walker. “We wanted to be everywhere that new parents look for information to breed confidence and positivity, not fear.”

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Atlanta, GA

2 arrested in deadly drive-by shooting of 7-year-old Atlanta girl, police say

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2 arrested in deadly drive-by shooting of 7-year-old Atlanta girl, police say


Two suspects in a shooting that left a 7-year-old Atlanta girl dead and her mother injured are now in custody nearly a week after the violence, police say.

The shooting happened around 9:45 p.m. on Feb. 24 at a home on the 2200 block of Tiger Flowers Drive NW.

Investigators believe the shooting stemmed from a dispute between one of the victim’s family members and the gunman over the phone. Thirty minutes after the argument, the suspect came back and fired shots into the home, police said.

Officers responding to the scene found a 44-year-old woman and her daughter, identified as 7-year-old Zoe Price, shot. Medics rushed the pair to a local hospital, but Price died from her injuries.

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Atlanta Police Chief Darin Schierbaum said the department’s homicide unit secured an arrest warrant for 19-year-old Preston Smith two days after the shooting. Smith turned himself in to the Fulton County Jail on March 2.

Schierbaum said officers executed a search warrant on Feb. 27 at a home on McDaniel Street. On that day, 17-year-old Steven Richardson, who police described as an “accomplice,” turned himself in to authorities.

Both men are charged with murder, criminal attempt to commit murder, three counts of aggravated assault, second-degree criminal damage to property, possession of a firearm during the commission of a felony, and four counts of third-degree cruelty to children. Richardson is also charged with possession of a Firearm by a Person Under 18.

At a press conference to announce the arrests, Atlanta Mayor Andre Dickens described Price as a bright and compassionate little girl who was “full of energy and full of joy.”

“Her life was cut short in an act of senseless violence, and that loss is not abstract. It is a chair that is going to be missing at the dinner table each night. It is an empty classroom seat next to her friends,” Dickens said.

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The mayor called the arrests “a step forward towards justice” for Price’s family and families across the city.

Dickens said that violence, like the act that took Price’s life, would not be tolerated in Atlanta.



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Atlanta, GA

Atlanta Braves News: Top 30 Prospects, Starting Pitching Depth, More

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Atlanta Braves News: Top 30 Prospects, Starting Pitching Depth, More


On Monday, the Braves were able to earn another Spring Training victory over the Detroit Tigers. It was a game where the starting pitching depth of the Braves was on full display, as Bryce Elder, Joey Wentz, and Owen Murphy all threw multiple innings. While it is likely unwise to expect big things from any of these three arms this season, they are a part of the “next man up” group for the Braves if injury again impacts the rotation. Each had a solid effort today, a trend that will hopefully continue.



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Atlanta, GA

Luke Kornet calls on Atlanta Hawks to cancel ‘Magic City Monday’ promo

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Luke Kornet calls on Atlanta Hawks to cancel ‘Magic City Monday’ promo


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An NBA player from an opposing team has called on the Atlanta Hawks to cancel their upcoming game promotion that revolves around celebrating a well-known local gentleman’s club.

San Antonio Spurs center Luke Kornet asked the Hawks to reconsider their “Magic City Monday” plans for a March 16 game against the Orlando Magic in a letter posted to Medium on Monday, March 2. Atlanta’s ownership group and front office recently touted the one-night collaboration as an ode to an “iconic cultural institution,” citing Magic City’s role and impact in Atlanta’s Black communities and hip-hop culture in the announcement.

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But Kornet wrote that “the Hawks failed to acknowledge that this place is, as the business itself boasts, ‘Atlanta’s premier strip club.’ “

“The NBA should desire to protect and esteem women, many of whom work diligently every day to make this the best basketball league in the world,” Kornet continued. “We should promote an atmosphere that is protective and respectful of the daughters, wives, sisters, mothers, and partners that we know and love.

“Allowing this night to go forward without protest would reflect poorly on us as an NBA community, specifically in being complicit in the potential objectification and mistreatment of women in our society.”

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Magic City Kitchen is also slated to serve two versions of its “world famous” lemon pepper wings – Louwill Lemon Pepper BBQ – at the March 16 game. The flavor is named after three-time NBA Sixth Man of the Year-winner, Lou Williams. Rapper T.I. is scheduled to perform at halftime and limited edition Magic City merchandise will be available to purchase at the game.

Magic City celebrated 40 years with a five-part STARZ docuseries, ‘Magic City: An American Fantasy,’ that was produced by Hawks principal owner Jami Gertz and Atlanta native Jermaine Dupri. Magic City founder Michael “Mr. Magic” Barney and T.I. are scheduled to record a live podcast from inside Atlanta’s State Farm Arena before the game.

Kornet, 30, hopes the Hawks and NBA officials listen to him instead.

“I’d like to encourage the league, its owners, employees and fans to hold the Atlanta Hawks to a higher standard of what they find worthy of promoting,” Kornet wrote. “I and others throughout the league were surprised by and object to the Hawks’ decision. We desire to provide an environment where fans of all ages can safely come and enjoy the game of basketball and where we can celebrate the history and culture of communities in good conscience. The celebration of a strip club is not conduct aligned with that vision.”

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Luke Kornet stats

Kornet is averaging a career-best 7.1 points, 6.5 rebounds and 1.9 assists in his first season with the Spurs. This is the sixth team he’s played for in his nine NBA seasons, with his previous four years spent on the Boston Celtics.



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