North Dakota
The Pet Rock was hatched 50 years ago by a North Dakota native
It’s December 1975. You’re steering your boat-sized Buick down 13th Avenue toward West Acres (WAAAAAAY out west). You’re singing along to the No. 1 song, “Fly, Robin, Fly,” when a familiar Christmas worry creeps in.
I don’t know for a fact that my mother actually lived out this exact scene 50 years ago. But it sounds like her. (Except she’d be listening to the Carpenters or Neil Diamond — not Silver Convention.)
But I hope Joan Briggs didn’t think too long and hard about what we kids wanted that Christmas of ’75. We, like millions of Americans, had caught the fever of that year’s hottest gifts: the Pet Rock and mood rings. Both are celebrating their 50th birthdays this year.
As we mark the golden anniversary, let’s look back at why those gifts were such hits.
First up: the Pet Rock. And did you know a North Dakota native invented it?
We’ve probably all had that fleeting thought (particularly as we’re paying bills): If only I had that million-dollar idea!
Think Spanx. Snuggies. Post-it notes.
A North Dakota native named Gary Ross Dahl had one of those lightning-bolt ideas — the viral (before they called it that) Pet Rock. It would make him a millionaire in less than a year.
Gary Ross Dahl was born in Bottineau, North Dakota, on Dec. 18, 1936, to Richard “Arnold” Dahl and Lavone Ferm Dahl. Arnold was a projectionist at the Pasture Theatre. In the early 1940s, the family moved to Spokane, Washington, where Arnold got a job with a lumber company and Lavone worked as a waitress and welcomed a second child, a daughter.
According to Curt Eriksmoen, in his “Did You Know That” column from April 26, 2015, after his parents’ divorce, Gary said he became “an obnoxious brat, somewhere between a juvenile delinquent and just a bad kid.”
He joined the Marine Corps in 1954 to straighten himself out.
He obviously did — finding his way to Washington State University and eventually California, where he worked as an artist designing signs in San Diego. That later led to a job as an account executive for an advertising agency.
When he wasn’t writing ad copy, he and his wife, Marguerite, took care of enough animals to fill a petting zoo: two German shepherds, two cats, two goats, two chickens and a guinea pig.
This is where fate steps in.
Dahl was at a bar with some buddies one night, commiserating about high-maintenance pets. He quipped that the perfect pet would be … a rock. No feeding. No grooming. No mess. No allergies. Just pure, geological companionship.
Sure, it was a joke. But the light bulb went on — and Dahl was on his way to making millions.
He got to work packaging his new “pet,” placing a smooth stone atop a bed of packing material inside a cardboard box complete with air holes — for “breathing.” Each rock came with “The Care and Training of Your Pet Rock,” a wonderfully deadpan manual that taught owners how to command their rock to “sit,” “stay” and “roll over” (best taught on a hillside).
The Pet Rock debuted in August 1975 and immediately became a cultural phenomenon. A few months later, Dahl’s wife was telling reporters they’d already sold 60,000 of them. By Christmas, more than a million had been “adopted” nationwide.
Ten years before they brought us the hugely popular Santa Bear, the folks at Dayton’s Department Store were all in on the Pet Rock. Gift buyer Ed Hovis called it the “smash stocking stuffer for 1975.”
Here in Fargo-Moorhead, shoppers flooded into the West Acres Dayton’s, picking up their new “pets” for just $4.
Absolute seasonal silliness, to be sure. Still, in 1975, the Pet Rock seemed to delight people as much as dog and cat videos do today.
In The Forum, one columnist wrote that while the shopping crowd looked grim and foot-weary, “every person at the Pet Rock display was smiling from ear to ear.”
But not everyone was amused.
The Duluth News Tribune’s letters section erupted into figurative rock-throwing, with one writer peppering his letter with gems like: “The real rocks are in the purchaser’s skull,” “I bet in this country, with the right promotion and a box and ribbon, human waste could be sold,” and “People who put this item out, those who buy it and those who advertise it are all sick.”
Sounds like someone needed a pet rock to snuggle.
Another letter fought back that it was just for fun and “a form of social commentary, something of which we have far too little.”
By early 1976, the craze faded, despite Ross offering shoppers red, white and blue bicentennial rocks.
He tried to make lightning strike twice that Christmas of ’76 by offering the equally silly “Original Sand Breeding Kit,” which allowed “buyers to grow their own desert wasteland.”
It didn’t hit. But it didn’t really matter. That single year — 1975 — made Dahl a millionaire.
He remained active in the world of advertising, later co-authoring “Advertising for Dummies,” which surely would include a chapter on how the power of one odd idea, packaged with just the right amount of tongue-in-cheek charm, can set you up for life.
Dahl always insisted, “I packaged a sense of humor for a very bored public.” And it’s hard to argue that a sense of humor might be one of the best Christmas gifts of all.
Gary Ross Dahl died March 23, 2015, at age 78. In one final, fitting twist, his obituary appeared in many newspapers on April 1 — April Fools’ Day.
And yes, if you’re wondering, the Pet Rock never really went extinct. You can still buy one on Amazon today for $29.95 — proving that inflation affects even imaginary pets.
For a man who once sold the world a rock in a box, maybe Dahl’s greatest legacy is simpler than all the numbers: for one strange, silly season in 1975, he reminded us that laughter itself is sometimes the perfect Christmas gift.
Next week: The other Christmas fad of 1975 — the mood ring — and does the one I wore in sixth grade still work?
What did Christmas shopping look like more than 50 years ago?
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Iowa State’s Kevin Dresser discusses dual win over Iowa
VIDEO: Iowa State’s Kevin Dresser discusses dual win over Iowa, the first since 2004
Iowa State wrestling left little to chance on the road against North Dakota State, rolling to a 36-3 win over the Bison on Jan. 11.
The Cyclones won nine of 10 bouts against NDSU, including two by major decision, two by technical fall and a win by fall for MJ Gaitan. Iowa State left the dual with four ranked wins as well.
The highlight bout of the dual was the opener at 125 pounds between Iowa State’s Stevo Poulin and No. 17 Ezekiel Witt. Poulin got a nice 7-1 win by decision over Witt, with a takedown into a two-point turn in the second period helping decide it. At 5-5 entering the dual, it was a good sign for No. 14 Poulin as he looks to get back on track.
Evan Frost earned the second ranked win of the day at 133 vs. No. 30 Tristan Daugherty. He walked away with a 9-0 major decision with two takedowns and a two-minute ride in the second period. Anthony Echemendia followed it up with a 21-6 technical fall vs. Michael Olson at 141.
To close the first half of the dual, Jacob Frost hung on for an 11-5 win by decision over No. 25 Max Petersen. Frost got out to an early lead with two takedowns in the first period, but had to fend off a late surge in the third period with a takedown to put the match away at 11-5.
Vinny Zerban had a nice bounce-back effort at 157, defeating former NCAA All-American Gavin Drexler at 157. After taking a loss earlier in the week vs. Arizona State, Zerban went wire-to-wire vs Drexler in a 12-5 decision and nearly had a major decision had he not conceded a takedown late in the third period.
Iowa State came out of intermission still rolling. Connor Euton earned a 11-2 major decision over Boeden Greenley at 165, followed by a win by fall for Gaitan at 174 over three-time Iowa state champion Max Magayna and a gritty 4-1 sudden victory for Isaac Dean over No. 26 Aidan Brenot at 184.
CJ Carter was unable to help secure a shutout win for ISU with a 10-4 loss by decision to Devin Wasley at 197, but Yonger Bastida ended the dual on a high note with a 19-4 technical fall over Shilo Jones. at heavyweight.
Iowa State moved to 6-1 in duals. Kevin Dresser’s team has the Cyclone Open up next on Jan. 18, but no dual until Jan. 23 vs. Northern Colorado.
Iowa State wrestling vs. North Dakota State results
- 125: Stevo Poulin (ISU) over Ezekiel Witt (NDSU) (Dec 7-1)
- 133: Evan Frost (ISU) over Tristan Daugherty (NDSU) (MD 9-0)
- 141: Anthony Echemendia (ISU) over Michael Olson (NDSU) (TF 21-6 4:11)
- 149: Jacob Frost (ISU) over Max Petersen (NDSU) (Dec 11-5)
- 157: Vinny Zerban (ISU) over Gavin Drexler (NDSU) (Dec 12-5)
- 165: Connor Euton (ISU) over Boeden Greenley (NDSU) (MD 11-2)
- 174: MJ Gaitan (ISU) over Max Magayna (NDSU) (Fall 1:39)
- 184: Isaac Dean (ISU) over Aidan Brenot (NDSU) (SV-1 4-1)
- 197: Devin Wasley (NDSU) over CJ Carter (ISU) (Dec 10-4)
- 285: Yonger Bastida (ISU) over Shilo Jones (NDSU) (TF 19-4 4:53)
Eli McKown covers high school sports and wrestling for the Des Moines Register. Contact him at Emckown@gannett.com. Follow him on Twitter at @EMcKown23.
High School Basketball logo. Courtesy Midwest Communications.
North Dakota High School Boys | Girls Basketball Scoreboard from Jan 10, 2026
BOYS PREP BASKETBALL=
Alexander-Trinity Christian 81, Divide County 58
Beulah 55, Des Lacs-Burlington 26
Harvey-Wells County 61, Nedrose 51
Killdeer 54, Dunseith 52
Linton 75, Sargent County 32
Milbank, S.D. 64, Hillsboro-Central Valley 61
New Salem-Almont 71, Mandaree 32
Our Redeemer’s 89, Kenmare 32
Parshall 71, Trenton 70
Richey-Lambert, Mont. 57, Beach 55
Rothsay, Minn. 71, Richland 38
Shiloh 70, Oak Grove 59
Watford City 77, South Prairie/Max 64
Westby-Grenora 49, Savage, Mont. 40
White Shield 72, Strasburg 55
Dickinson Trinity Shootout=
Central McLean 70, Bowman County 54
Dickinson Trinity 63, Stanley 22
Wilton-Wing 70, South Heart 51
Ramsey County Tournament=
Championship=
North Star 65, Lakota/Adams-Edmore/Dakota Prairie 57
7th Place=
Warwick 72, Benson County 61
5th Place=
Carrington 53, Griggs-Midkota 45
3rd Place=
Devils Lake 73, Larimore 63
Stutsman County Shootout=
Drake-Anamoose 54, South Border 49
Glen Ullin 47, EKM 44
MPB 63, Washburn 59
Midway-Minto 61, Ellendale 53
Napoleon/G-S 53, Kindred 44
Oakes 69, Kidder County 39
GIRLS PREP BASKETBALL=
Ashby, Minn. 65, Tri-State 49
Benson County 47, Hatton-Northwood 38
Dunseith 46, Killdeer 39
Ellendale 54, South Border 36
Flasher 42, New England 16
Garrison 54, Grant County/Mott-Regent 51
Kenmare 55, Our Redeemer’s 43
Kindred 70, Bottineau 21
Lambert, Mont. 52, Beach 50
Maple River 53, LaMoure 52
Mohall-Lansford-Sherwood 57, TGU 54
New Salem-Almont 67, Mandaree 44
North Prairie 67, Westhope 49
Park River 42, Griggs-Midkota 37
Richey-Lambert, Mont. 52, Beach 50
Rothsay, Minn. 65, Richland 32
Sargent County 55, Linton 48
Savage, Mont. 40, Westby-Grenora 33
Shiloh 56, Oak Grove 47
Sisseton, S.D. 66, Oakes 17
Strasburg 39, White Shield 30
Surrey 67, Larimore 38
Trenton 58, Parshall 40
Dickinson Trinity Shootout=
Central McLean 55, Bowman County 41
South Heart 45, Stanley 41
Sanford Pentagon Classic=
West Fargo Horace 70, Tea, S.D. 41
Filed in U.S. Bankruptcy Court
North Dakota
Kaitlyn Grace Lucier, Fargo, Chapter 7
Samuel Todd Hicks, formerly known as Thomas Samuel Hicks, Fargo, Chapter 7
Teresa and Dominik Renwick, Fargo, Chapter 13
Susan Renee Fuller, formerly known as Susan R. Schaffer, doing business as Susie’s Sparkling Cleaning Service, Fargo, Chapter 7
Shannon Lynn Taylor, Fargo, Chapter 7
Jesse Patrick and Jaime Elizabeth Brown, Williston, Chapter 7
Kerri Lee Weishaar, Minot, Chapter 7
Terry Marie Moritz, Valley City, Chapter 7
Joshua Allen Sewill, Hatton, Chapter 7
Bryan Eugene Flecker, Minot, Chapter 7
Anna Marie Rahm, formerly known as Anna Marie Tanner, and Joshua Edward Rahm, Bismarck, Chapter 13
Sherri Rae Fisher, Baldwin, Chapter 13
Heather Lynn McElroy, formerly known as Heather Anderson, Grand Forks, Chapter 7
Kaitlyn Autrey, Grand Forks, Chapter 7
Michelle Lynn Miller, Fargo, Chapter 13
Kimberly Georgeann Callahan, Fargo, Chapter 13
Erin Elaine and Jose Luiz Murphy, Bismarck, Chapter 7
Shelly and Kieth Quimby, St. Thomas, Chapter 7
Minnesota
Bankruptcy filings from the following counties: Becker, Clay, Douglas, Grant, Hubbard, Mahnomen, Norman, Otter Tail, Polk, Traverse, Wadena and Wilkin.
David Howard Gilpin, Osakis, Chapter 7
Timothy Virgil Hoag, Moorhead, Chapter 7
Jason Darryl Dykhoff, Ottertail, Chapter 7
Zachary Nicholas Hodgson and Jolynn Beth Warnes, formerly known as Jolynn Beth Hodgson, Kensington, Chapter 7
Riley Matthew Hinman, Alexandria, Chapter 7
Layne Christopher Condiff, Park Rapids, Chapter 13
Thomas Beecher Hoyer, Menahga, Chapter 13
Christine Karen Jakubek, also known as Cristine Anderson, Chapter 7
Chapter 7 is a petition to liquidate assets and discharge debts.
Chapter 11 is a petition for protection from creditors and to reorganize.
Chapter 12 is a petition for family farmers to reorganize.
Chapter 13 is a petition for wage earners to readjust debts.
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