Business
'Wicked' and 'Gladiator' set the stage for gravity-defying box office weekend
Universal Pictures’ “Wicked” and Paramount Pictures’ “Gladiator II” are expected to post gravity-defying numbers at the domestic box office this weekend.
On the heels of a solid summer (“Inside Out 2,” “Deadpool & Wolverine”) and a mildly disappointing fall (“Megalopolis,” “Joker: Folie à Deux”), the witches of Oz and the warriors of ancient Rome are joining forces to kick off the holiday movie season.
Each buoyed by star power, aggressive marketing and beloved intellectual property, “Gladiator II” is projected to launch somewhere between $65 million and $75 million, while “Wicked” is expected to conjure $120 million to $140 million in the United States and Canada, according to estimates from Boxoffice Pro.
Studio projections are lower, putting “Gladiator II” around $60 million and “Wicked” around $100 million.
“‘Wicked’ is the one that’s really moving up. ‘Gladiator II’ has been consistent,” said Daniel Loria, editorial director and senior vice president of content strategy at Boxoffice Pro.
“A lot of that is driven by a very healthy fan culture. This is a musical that has been around for a long time. People are familiar with it. I know musicals haven’t had the best track record at the box office, but ‘Wicked’ is the blockbuster musical of this generation.”
Theaters have been longing for a four-quadrant, double-feature moviegoing event since last year’s same-day release of Warner Bros.’ “Barbie” and Universal’s “Oppenheimer” created the global “Barbenheimer” sensation. Movie houses and entertainment companies have increasingly come to rely on movies that become viral, must-see cultural phenomena, a trend that accelerated after the COVID-19 pandemic scrambled audience behaviors and studio strategies.
“Wicked” and “Gladiator II” will be playing in thousands of theaters nationwide, with Disney’s highly anticipated “Moana 2” on the not-so-distant horizon, portending a much-needed period of healthy cinema attendance. Following multiple critical and commercial flops, morale is up among exhibitors betting on a strong end to 2024 and start to 2025.
A hat trick for “Gladiator II,” “Wicked” and “Moana 2” would be huge for the industry “coming off of the worst October of the post-pandemic era,” Loria said. Domestic box office so far this year is down 11% from the same span in 2023, and remains significantly lower than pre-pandemic levels, according to Comscore.
“I’m not sure this Venn diagram is going to be as big as the one we had for ‘Barbenheimer,’” Loria added. “But it’s another example of this industry responding to consumer demands and responding to the need for diversity … at the multiplex.”
Directed by Jon M. Chu, “Wicked” tells the origin story of Glinda, the Good Witch of the North, and Elphaba, the Wicked Witch of the West, before Dorothy arrived in Munchkinland and followed the yellow brick road. The long-awaited reframing of “The Wizard of Oz” — based on the hit Broadway musical of the same name — stars pop phenom Ariana Grande as Glinda and Tony Award winner Cynthia Erivo as Elphaba.
Universal has gone all out to promote the production, which cost an estimated $150 million to produce, not including marketing. The 2-hour, 40-minute film only covers the first act of the stage musical. Part two arrives in theaters next year.
Unlike the marketing around other films in the genre — such as Paramount Pictures’ “Mean Girls” and Warner Bros.’ “Wonka” — the “Wicked” campaign has not downplayed its musical elements. On the contrary, Grande and Erivo’s renditions of fan-favorite songs, from “Popular” to “Defying Gravity,” have featured prominently in trailers and TV spots promoting the movie.
“You couldn’t hide it if you wanted to,” said a studio source who was not authorized to comment.
But the “Wicked” marketing machine goes way beyond the music.
Universal partnered with 400 brands worldwide — including Starbucks, Ulta Beauty, Bloomingdale’s and Lexus — to douse retail shelves in pink and green, the signature colors of the movie’s leading sorceresses. There are “Wicked”-themed shoes, clothes, phone cases, laptop sleeves, luggage, candles, makeup palettes, jewelry, cups, office supplies, backpacks and hairdryers.
At least one of the brand collaborations drew unwanted attention. Mattel’s line of Glinda and Elphaba dolls made headlines recently when customers noticed that the packaging included the web address for a porn site instead of the movie’s official landing page. The toy company quickly apologized for the gaffe, calling the misprint an “unfortunate error.”
Unfortunate errors and all, Universal certainly has made a massive effort to live up to its source material’s fame with its ubiquitous rollout.
“Whenever you have a marketing campaign that can go to your exercise bike, that can go to your supermarket, that can really exit the theater and permeate the culture — that’s when you know the studio has really pulled out all the stops,” Loria said. “I’m not sure I can name a movie since ‘Barbie’ that has done that.”
The marketing team behind “Gladiator II” — director Ridley Scott’s lega-sequel to his early-aughts best picture winner, starring Paul Mescal, Pedro Pascal and Denzel Washington — has pulled out a few tricks as well.
For example: a Colosseum-shaped popcorn bucket with a virtual-reality twist and a controversial deal with Airbnb to bring Medieval Times-esque entertainment to the actual Colosseum in Rome.
“Gladiator II” cost an estimated $250 million to make, not including marketing costs.
Exhibitors are joining in on the fun too.
Look Cinemas — a dine-in theater chain with locations in Downey, Glendale, Monrovia and Redlands — has curated a special “Wickedator” menu with themed food and beverage items ranging from Arena Nachos (“Gladiator”) to Emerald City Sours (“Wicked”).
James Meredith, head of marketing and revenue at Look Cinemas, said the company has been preparing for this weekend for months, reserving premium screening rooms for both films, hosting advance screenings as early as Wednesday and expanding its showtimes and hours of operation to meet consumer demand reminiscent of the “Barbenheimer” craze.
“Our guests want to come in and escape for a while and have a big event or celebration around some of these popular movies,” Meredith said. “These types of movies … remind customers of how special the moviegoing experience is.”
Business
Fire-damaged Pacific Palisades shopping center sets reopening date
The luxury shopping center in Pacific Palisades will reopen next month after more than $100 million in renovations forced by the January 2025 wildfire that devastated the Los Angeles neighborhood.
Palisades Village will reopen Aug. 15, owner Rick Caruso announced Wednesday. The outdoor center survived the blaze that destroyed homes and other businesses but needed refurbishment to eliminate contaminants that the fire could have spread.
Crews are putting finishing touches on mall buildings after tearing them down to the studs, treating the wood and rebuilding the walls, Caruso said.
“Everybody’s working, and stores are moving their products in,” he said. “It’s a really cool feeling that people have really locked arms and are working together.”
An electrician installs lighting for a restaurant at Rick Caruso’s Palisades Village on Thursday. The shopping center is scheduled to reopen mid-August.
(Myung J. Chun / Los Angeles Times)
Pacific Palisades resident Allison Polhill, who is rebuilding the home of 30 years that her family lost in the blaze, said she is “thrilled” at the prospect of returning to the mall she used to frequent. Its comeback is a boost for the community, she said.
“Every single step that we make to reopen our commercial corridors is going to bring more people back into the Palisades,” said Polhill, who expects to move back into her home at the end of August.
A total of 6,822 structures were destroyed in the Palisades fire, including more than 5,500 residences and 100 commercial businesses, according to the California Department of Forestry and Fire Protection.
Caruso previously attributed the mall’s survival to the hard work of private firefighters and the fire-resistant materials used in the mall’s construction.
The $200-million shopping and dining center opened in 2018 with a movie theater and a roster of upmarket tenants, including Erewhon, which may be the only grocer in the heart of the fire-ravaged neighborhood when it opens.
Caruso’s company was able to fill the mall with tenants despite the long shutdown.
Palisades Village is 99% leased, with the majority of tenants returning, said Jackie Levy, chief financial and revenue officer. Nearly one-third of the shops and restaurants are new to the property.
A firefighter carries a hose back to his rig while walking through a destroyed home from the Palisades fire in Pacific Palisades on Jan. 7, 2025.
(Genaro Molina / Los Angeles Times)
Last year, Pacific Palisades-based fashion designer Elyse Walker said she would reopen her eponymous store in Palisades Village after losing her 25-year flagship location on Antioch Street to the inferno.
Other neighborhood shops destroyed in the fire that are reopening at the mall include K Bakery and Loomey’s Toys, which caters to children up to age 12 and used to be across the street from Palisades Elementary Charter School.
“It’s been a journey and I’m excited because I wasn’t sure that there was going to be a place to come back to,” said toy store owner Amanda Rastegar. “Hopefully we can bring some of that magic back.”
Rastegar’s home in the Palisades survived but was damaged by the fire. The family returned about eight weeks ago. Her last memory of the fire was a burning supermarket.
“I just couldn’t wrap my brain around what was happening,” she said. “By the time I left, Gelson’s was on fire.”
Among the returning tenants is Angelini Ristorante & Bar. Well-known Los Angeles chef Gino Angelini said he will be in the kitchen next month for a return of the Italian restaurant.
“We won’t do a big celebrity open,” he said. “We want to have a very soft opening and see our customers come back.”
Construction takes place at Rick Caruso’s Palisades Village on Thursday. The shopping center is scheduled to reopen mid-August.
(Myung J. Chun / Los Angeles Times)
An elaborate celebration would not feel “correct for me,” Angelini said, because the devastation has been “very sad” for so many.
Other new tenants include local chef Nancy Silverton, who has agreed to move in with a new Italian steakhouse called Spacca Tutto. Women’s activewear retailer LESET will open its first West Coast location.
Caruso said he is optimistic that customers will return to the center, even though many Pacific Palisades residents are still dispersed. One tracking system estimated that about 30% of the Village’s customer base was impacted by the fire, he said.
“That means 70% did not get impacted, so there’s a lot of customers still left out there,” Caruso said. Historically, the center drew customers from as far away as Beverly Hills and Calabasas, as well as Malibu, Brentwood and Santa Monica.
He also hopes many will be inspired to visit the revived mall.
“I believe in the goodness of people and I believe that people are going to want to support the Palisades,” he said. “They’re going to want to be there and support the businesses that have had the courage and the heart to reopen.”
Business
Walmart’s EV chargers are coming to California with discounts for members
Walmart is rapidly expanding its network of electric vehicle chargers designed for customers to use while they shop.
The network could help fill gaps in EV infrastructure in states with greater need for chargers. Walmart, which has more than 5,000 locations in the U.S. and hundreds in California, says more than 90% of Americans live within 10 miles of one of its stores.
The chargers also offer an incentive for customers to choose Walmart — Walmart Plus members will receive a 10% discount off an average price of $0.46 per kilowatt-hour of energy at the company’s chargers.
Walmart chargers are already available at more than 75 locations in 17 states, with Texas boasting the most charging stations, followed by Florida and Arizona.
Matthew Nelson, Walmart’s director of energy policy, said last week on LinkedIn that the network will soon reach 29 states, including California.
“We are delivering on the promise of affordable, reliable and convenient charging,” Nelson said in his post.
According to Walmart’s website, six charging stations are coming to California soon, though the company did not offer a specific timeline.
The chargers will be installed at stores in Antelope, Brea, Fresno, Stockton, Suisun City and Vallejo.
Most charging sites in California will include eight to 16 fast-charging stalls, said Walmart spokesperson Kelsey Bohl.
The company first announced plans in April 2023 to install its own EV chargers at Walmart and Sam’s Club stores, with a goal of installing thousands of chargers by 2030. Partnering with ABB E-Mobility and Alpitronic, it added 25 new charging sites this past May and six more in June.
“Walmart is building a leading retail-integrated EV fast-charging network, focused on delivering an affordable, reliable and convenient charging experience where customers already shop,” Bohl said in an emailed statement. “Customers can charge while they shop, access stations through the Walmart app they already use, and benefit from affordable pricing.”
The charging stations already available include 612 individual charging stalls using 400-kilowatt chargers. Each stall has a dual charging cord with both Combined Charging System and North American Charging Standard connectors. The standard connectors, designed by Tesla, are smaller and lighter than the combined systems.
The primary way to pay for the chargers is through the Walmart app, but the company is also experimenting with built-in credit card readers to allow those without the app to use the stations.
Customers can check charger availability on the Walmart app. The company said the chargers will be available 24 hours a day.
Business
Waymo reports teen riders for bad behavior and delivers them to the police
Robotaxis could be turning into robocops.
A self-driving Waymo reported two teens to San Mateo, Calif., police on Monday after they were found drinking alcohol and shooting toy guns in the back of the vehicle.
According to a social media post from the San Mateo Police Department, officers detained two 15-year-olds after the Waymo they were riding in contacted the department and stopped in a parking lot until law enforcement arrived.
“Parents do you know where your teens are?” the San Mateo Police Department wrote on Facebook following the incident. “Waymo does!”
Officers removed both teens from the vehicle and determined they were using toy guns to shoot Orbeez out the windows. Orbeez are small, water-absorbing beads sold at toy stores.
“Toy guns, water guns, and BB guns all pose real dangers, especially to an untrained eye,” the Police Department said. “The simple handling of them can cause fear in [passersby].” “
A video posted on Facebook shows at least five officers and a police dog responding to the scene and approaching the Waymo with their weapons raised.
Waymo did not immediately respond to a request for comment.
Waymo vehicles have internal cameras and microphones that may be used in an emergency or to “promote safety and security,” according to Waymo’s online support page.
The cameras are also used to ensure the vehicles are clean and to help find lost items, according to the support page.
The company said it does not use facial recognition or other biometric identification technologies to identify individuals.
“In more urgent circumstances, support may access live video during a trip,” the Waymo page said.
The San Mateo Police Department’s Facebook post has garnered nearly 60 comments, with one user accusing Waymo of “snitching.”
“At least they got a designated driver?!” one user commented.
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