Business
Overnight lines, mall fights and instant sellouts: Labubu toy mania comes to America
Every few Fridays, in the middle of the night, a line forms outside the Pop Mart store at Westfield Century City.
It’s the same scene over at Glendale Galleria. And at South Coast Plaza. Victoria Gardens in Rancho Cucamonga, too.
They come by the hundreds, all vying for the latest Labubu, a furry toy character with rabbit-like ears and a nightmarish grin stretched wide over a row of serrated teeth. Labubu, her legion of fans will tell you, is female, the size of a cat and a tad mischievous. She belongs to a Nordic tribe of elves known as the Monsters. She is very soft. They insist her boyfriend is a look-alike figure named Zimomo, but Pop Mart denies the relationship.
A global buying frenzy for all things Labubu erupted in April when Lisa, a member of the popular K-pop girl group Blackpink, posted a video on Instagram of her hugging a large Labubu plush doll. The 27-year-old megastar, who isn’t a brand spokesperson, further fueled the mania by accessorizing her luxury handbags with small Labubu pendants.
Since then, every new release and restock of the plush dolls has sold out within minutes in stores and within seconds online. Grown men and women — Labubu’s core customers are adults, not kids — have fought over her and police recently had to manage an unruly crowd at a Singapore toy show where Labubus were being sold. Last month, a family allegedly broke into a claw machine filled with boxes of Labubus and stole three of them. Fakes and resellers have flooded the market.
It’s a sudden and astonishing ascent for an ugly-cute character that debuted nearly a decade ago, and fortuitous timing for Pop Mart as it makes a major push into the U.S.
Founded in 2010, the Chinese toy maker has seen enormous success overseas for its artist-designed collectibles, growing to around 500 retail shops and 2,500 toy vending machines in 30 countries. The company’s stock price has more than tripled this year, giving Pop Mart a market cap of $12.1 billion. It opened its first permanent U.S. store in September 2023 and has quickly expanded to 16 locations around the country, seven of them in California.
Pop Mart, which makes Labubu and other designer toys, is opening stores around the U.S. after seeing huge success overseas. The Chinese company reported record revenue of $638.5 million for the first half of 2024, a 62% year-over-year increase.
Opened in February, the Century City Pop Mart is a maximalist shrine of whimsical characters such as Skull Panda and Dimoo and their many, many related products: vinyl plush dolls in all sizes, action figures, keychains, stationery, purses and tote bags, cups, hair clips, smartphone and earphone cases, lamps and night lights.
These days Labubu is the must-have character, with her merch universe ranging from an $8.99 fridge magnet to a “Mega 1000%” — a giant 31-inch plastic figurine that sells for $959.90.
Blind boxes are in high demand: The packages are sealed and contain a random product from a collection, injecting an element of surprise and tempting customers to buy boxes over and over until they get the exact figure they want. Similar to packs of baseball trading cards, a few lucky boxes contain rare “secret” figurines that are not part of the regular series.
“It’s a high and it’s excitement,” said Jon Shapiro, 48, who arrived at 2:30 a.m. to be first in line at a recent Pop Mart release in Century City. “You start buying sets and you’re like, ‘OK, well I need the whole collection.’ It’s like you have a mission.”
Shapiro, who owns a home inspection company, visited Pop Mart for the first time in January during a trip to Paris and “just got addicted.”
“It would blow your mind,” he said of the number of Pop Mart collectibles he has since acquired, which span “almost every collection” and fill his living room in downtown L.A. from floor to ceiling. “I would say I’ve probably spent minimum $10,000.”
“I’m not a collector of anything else,” he said. “But for some reason, Pop Mart got me.”
On that Friday morning in late October, more than 100 superfans had gathered outside the Pop Mart store before 9 a.m., having learned about the product drop from the brand’s social media posts.
Up for grabs: 29 large Zimomo dolls, 30 six-box blind sets of Labubu pendants and 40 Labubu purses.
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1. Labubu vinyl plush pendants on display. 2. The Century City Pop Mart store had only 40 Labubu purses for sale during an October launch. They sold out in less than an hour.
A squabble had broken out a few hours earlier over line position, store manager Henry Nguyen said, and mall security stepped in to restore order. “There was an escalation,” he said. “It was chaotic.”
Just a few days before, an Australian TikTok user posted a video from a different Pop Mart that showed hordes of shoppers waiting for the store to open, some sleeping on the ground outside the shopping center’s sliding doors overnight.
“Everyone started screaming, shoving and rushing in, and people even got crushed at the sides of the doors,” Lawrence Yu said in the video, which has been viewed 1.2 million times. “There was a group of poor Asian aunties that had all got pushed to the floor. They grazed their knees and they also snapped a few nails, too.”
I’m not a collector of anything else. But for some reason, Pop Mart got me.
— Jon Shapiro, 48, a Pop Mart superfan
The phenomenon has forced staff at each Pop Mart store to devise their own crowd control plans on the fly. To get the line in Century City moving, Nguyen decided to open an hour early, reminding customers that they were limited to one Zimomo doll ($289.99) or one complete Labubu blind set ($131.94).
Once they made it through the doors, elated shoppers grabbed blind boxes and vigorously shook them to try to discern what was inside. A mother and daughter from Inglewood filmed an unboxing video for TikTok as soon as they finished paying. The store has several Instagram group chats filled with hundreds of customers, and those on the scene posted real-time updates to let others know how many items were left.
It was all over in about an hour, with people toward the back of the line dispersing once it became clear they wouldn’t make the cutoff. Some grumbled about resellers, who sell their Labubu hauls at exorbitant markups, being among those who had swarmed the release.
Shoppers wait in line outside the Century City store in October. Some arrived as early as 2:30 a.m.
Shopping online is just as disheartening, they lamented, because of bots programmed to hoover up products the instant they’re available. The night before, the Zimomo plush sold out in less than a minute on Pop Mart’s website and TikTok Shop.
“We’re not trying to manufacture” scarcity, said Emily Brough, head of licensing for Pop Mart North America, which is headquartered in Glendale.
“It’s not like we’re just sending 12 to the store so that there’s this craze and nobody gets what they want,” she said. “We want people to get what they want, and we do try to stock up for the demand.”
Brough attributed the limited quantities to the Beijing-based company’s supply chain timeline — Pop Mart places its orders months in advance, sometimes before a particular toy has taken off. The company said it is working on strategies to make things more fair and to better manage the masses at its U.S. stores on product launch days.
Pop Mart reported record revenue of $638.5 million for the first half of 2024, a 62% increase over the same period a year earlier. Sales in its burgeoning North America segment totaled $24.9 million; more than three-fourths of its revenue comes from Southeast Asia and East Asia.
Plush toys, a hot category in the toy industry, did monster numbers: Pop Mart said revenue skyrocketed nearly 1,000% in the first half of the year, to $62.5 million. The company declined to discuss Labubu-specific sales figures or to comment on whether it was ramping up production.
Creating a viral hit is the dream for toy makers, and there is no “exact formula,” Brough said. “This is the first time that we’ve seen anything like this in North America.”
Pop Mart has benefited from some right-place-right-time luck: Its Labubu pendants double as bag charms, which have been a huge trend in the fashion world. “Kidults” — adults who are big consumers of products traditionally made for children — have been on the rise. And the organic social media love from Lisa and other celebrities was also invaluable.
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1. An employee rings up a Labubu purse for a customer. 2. The most coveted item during a recent Pop Mart launch was a large Zimomo doll for $289.99.
But more than anything, Pop Mart has mastered the hype playbook.
Collectors say they became hooked by the psychological thrill of the blind-box chase and the satisfaction of completing a set; the steady release of special collaborations and seasonal collections (a recent Halloween-themed Labubu had the elf wearing a pumpkin outfit); and the feeling of desperation that comes with wanting something in short supply.
There are also surprise, midday product drops in stores and online. That unpredictability has led people to compulsively check the stores’ Instagram Stories for news of spontaneous restocks.
Whenever one is posted, customers within quick driving or running distance descend upon the store, as they did last Thursday afternoon after the Century City Pop Mart used red siren emojis to announce it had 83 Labubus for sale: “Hot restock announcement… sales start right now.” A shopper who rushed over said everything was gone in less than 20 minutes.
They’re very limited, so that’s why you want it. You kind of crave it.
— Justine Cristobal, 34, a Labubu collector from Pico Rivera
The challenge will be to keep it going.
“The biggest problem with the industry is these things are really popular when they’re popular, and then they’re just not relevant anymore,” said Jaime Katz, an equity analyst at Morningstar. “You have to change the storyline, you have to evolve what you’re selling, you have to think about what would get consumers to make that next purchase.”
Pop Mart began as a general merchandise retailer selling third-party toys and other products. Over time, it pivoted to making designer toys, working closely with independent artists via licensing deals. The toys, which are mainly manufactured in China, found a broad audience among Gen Z.
Mega Space Molly figurines line Pop Mart’s window display in Century City. The company is known for its artist-designed collectible toys.
Hong Kong-born artist Kasing Lung is the creator of Labubu and the other Monsters creatures, which first appeared in 2015 in a series of picture books; Pop Mart began selling Labubu merchandise four years later.
Lung told The Times that he incorporated elements of his own personality into Labubu’s narrative, such as her “naughtiness,” which he believed made the character more compelling.
He realized the impish elf had become a runaway success when “one day my parents asked me for a Labubu doll,” he said. “That was the specific moment for me.”
Now, obsessed fans are showcasing them in acrylic display cases in their homes, clipping them onto their backpacks and purses, and customizing them with fake eyelashes, tiny clothes and braces.
Justine Cristobal and her partner, Marivene Del Rosario, began buying Labubu in September. In two months, they’ve spent $2,500 on 28 small plushes and three large ones, driving to Pop Marts all over Southern California twice a week and meeting other collectors in coffee shops and at their homes to swap figurines.
“Sometimes we go to different Pop Marts just to check out what they have in the same day,” said 34-year-old Cristobal, a nurse from Pico Rivera.
But the secret chestnut-cocoa Labubu — there’s only one in every 72 boxes — has eluded them.
“It’s a reason for us to buy more and then we’ll just trade the ones that we already have,” she said. “They’re very limited, so that’s why you want it. You kind of crave it.”
Business
Walmart’s EV chargers are coming to California with discounts for members
Walmart is rapidly expanding its network of electric vehicle chargers designed for customers to use while they shop.
The network could help fill gaps in EV infrastructure in states with greater need for chargers. Walmart, which has more than 5,000 locations in the U.S. and hundreds in California, says more than 90% of Americans live within 10 miles of one of its stores.
The chargers also offer an incentive for customers to choose Walmart — Walmart Plus members will receive a 10% discount off an average price of $0.46 per kilowatt-hour of energy at the company’s chargers.
Walmart chargers are already available at more than 75 locations in 17 states, with Texas boasting the most charging stations, followed by Florida and Arizona.
Matthew Nelson, Walmart’s director of energy policy, said last week on LinkedIn that the network will soon reach 29 states, including California.
“We are delivering on the promise of affordable, reliable and convenient charging,” Nelson said in his post.
According to Walmart’s website, six charging stations are coming to California soon, though the company did not offer a specific timeline.
The chargers will be installed at stores in Antelope, Brea, Fresno, Stockton, Suisun City and Vallejo.
Most charging sites in California will include eight to 16 fast-charging stalls, said Walmart spokesperson Kelsey Bohl.
The company first announced plans in April 2023 to install its own EV chargers at Walmart and Sam’s Club stores, with a goal of installing thousands of chargers by 2030. Partnering with ABB E-Mobility and Alpitronic, it added 25 new charging sites this past May and six more in June.
“Walmart is building a leading retail-integrated EV fast-charging network, focused on delivering an affordable, reliable and convenient charging experience where customers already shop,” Bohl said in an emailed statement. “Customers can charge while they shop, access stations through the Walmart app they already use, and benefit from affordable pricing.”
The charging stations already available include 612 individual charging stalls using 400-kilowatt chargers. Each stall has a dual charging cord with both Combined Charging System and North American Charging Standard connectors. The standard connectors, designed by Tesla, are smaller and lighter than the combined systems.
The primary way to pay for the chargers is through the Walmart app, but the company is also experimenting with built-in credit card readers to allow those without the app to use the stations.
Customers can check charger availability on the Walmart app. The company said the chargers will be available 24 hours a day.
Business
Waymo reports teen riders for bad behavior and delivers them to the police
Robotaxis could be turning into robocops.
A self-driving Waymo reported two teens to San Mateo, Calif., police on Monday after they were found drinking alcohol and shooting toy guns in the back of the vehicle.
According to a social media post from the San Mateo Police Department, officers detained two 15-year-olds after the Waymo they were riding in contacted the department and stopped in a parking lot until law enforcement arrived.
“Parents do you know where your teens are?” the San Mateo Police Department wrote on Facebook following the incident. “Waymo does!”
Officers removed both teens from the vehicle and determined they were using toy guns to shoot Orbeez out the windows. Orbeez are small, water-absorbing beads sold at toy stores.
“Toy guns, water guns, and BB guns all pose real dangers, especially to an untrained eye,” the Police Department said. “The simple handling of them can cause fear in [passersby].” “
A video posted on Facebook shows at least five officers and a police dog responding to the scene and approaching the Waymo with their weapons raised.
Waymo did not immediately respond to a request for comment.
Waymo vehicles have internal cameras and microphones that may be used in an emergency or to “promote safety and security,” according to Waymo’s online support page.
The cameras are also used to ensure the vehicles are clean and to help find lost items, according to the support page.
The company said it does not use facial recognition or other biometric identification technologies to identify individuals.
“In more urgent circumstances, support may access live video during a trip,” the Waymo page said.
The San Mateo Police Department’s Facebook post has garnered nearly 60 comments, with one user accusing Waymo of “snitching.”
“At least they got a designated driver?!” one user commented.
Business
Commentary: How right-wing anti-transgender attacks led to a Supreme Court ruling upholding sex discrimination
At the Supreme Court, the unfounded fear of boys masquerading as girls in youth sports rolled the clock back on gender equality.
On the surface, the Supreme Court’s June 30 opinion upholding state laws barring transgender girls from women’s and girl’s sports teams looks like a victory for women’s rights.
The 6-3 opinion by Justice Brett M. Kavanaugh certainly presents itself that way. “Females and males have inherent physical differences relevant to athletic performance,” Kavanaugh wrote. “Therefore, in contact sports, forcing female athletes to compete against males can create significant safety risks.” He also asserted that “forcing female athletes to compete against males can undermine competitive fairness.”
The ruling applied to prohibitions enacted in Idaho and West Virginia against “biological” males’ participation on women’s teams in public schools. Federal judges in both states overturned the bans. The Supreme Court majority restored them. The ruling essentially upholds similar bans enacted in 25 other states.
There was no record of any transgender person participating in school sports in the State, let alone any ‘problem’ with transgender students … creating unfair competition or unsafe conditions.
— Justice Sonia Sotomayor, demolishing the Supreme Court’s argument in favor of banning transgender girls from girl’s sports
Kavanaugh, like Donald Trump and others in the anti-transgender camp, maintained that one’s gender is an immutable fact of life, established even before birth.
Anything else, Trump stated in an executive order he issued on inauguration day 2025, could only be the product of “gender ideology extremism.” The U.S., his order stated, recognizes “two sexes, male and female. These sexes are not changeable and are grounded in fundamental and incontrovertible reality.” That’s a “biological truth,” he declared.
In his own version of this overconfident and factually insupportable conclusion, Kavanaugh wrote: “As all agree, females and males have inherent physical differences relevant to athletic performance.”
Science recognizes that some people are “born with sex traits that don’t fit into typical male or female patterns,” to cite a discussion on the Cleveland Clinic web page on the topic “intersex.” The condition “may involve chromosomes, hormones, reproductive organs or genitals.”
From a psychological standpoint, medical science recognizes “gender dysphoria” as a real condition often requiring counseling and medical intervention such as the use of puberty blockers and hormones to stave off the development of secondary sex characteristics until the condition can be resolved.
No one disputes that there are physical differences between the sexes. Few would dispute that on average or even at the median, males may be bigger and more powerful than females, or that in certain contact sports the difference may be telling and on occasion dangerous.
But that’s not the same as asserting that the physical differences between males and females invariably mean that men will invariably prevail over women in all competitions or that their participation will endanger women.
The International Olympic Committee — in a policy statement Kavanaugh cited incompletely — says that in “most running and swimming events,” males have a 10% to 12% advantage over women. That’s a range that would accommodate the full spectrum of outcomes — transgender females win, cisfemales win, they tie. (The “cis” prefix denotes those living consistent with their birth gender.)
West Virginia and Idaho addressed this ambiguity by banning transgender women from all girls’ teams. So under their rules transgender girls can’t play football or soccer with cisgirls. But what’s the argument in favor of banning them from the 100-yard dash, or cross-country track, or diving, or archery?
But something else is going on here. The Supreme Court’s ruling was almost preordained, given the years-long campaign by conservatives to demonize transgender individuals as if they’re members of an alien species.
It will be recalled that during his presidential campaign, Trump spun a despicable fantasy in which children were kidnapped in school and secretly subjected to sex-change operations.
Trump’s executive order wiped out policies aimed at protecting transgender adults from discrimination. He moved to outlaw gender-affirming medical therapies for anyone under 19 by cutting off federal funding for healthcare institutions that provide such care.
He banned transgender individuals from serving in the military and ordered federal prison officials to move transgender inmates into the general populations consistent with their birth genders, which exposes them to physical assault. (Federal Judge Royce Lamberth of Washington, D.C., has blocked the government from transferring three transgender women into the male prison population or terminating their hormone treatments.)
I wrote during Trump’s first term, when his anti-transgender policies were still gestating, that the goal was to show that “one can target any community, as long as it doesn’t have a strong political voice or political power. These are the actions of bullies and cowards, pretending to be strong.”
Last year, the Supreme Court struck its first blow against transgender rights by upholding a Tennessee law banning transgender care, including puberty blockers and hormone therapy, for minors. Similar laws have been enacted in 25 other states. The majority in that ruling by Chief Justice John G. Roberts Jr. was identical to the one in the June 30 ruling — Roberts, Kavanaugh, and Justices Clarence Thomas, Samuel A. Alito Jr., Neil M. Gorsuch and Amy Coney Barrett.
Who are the targets of this ideological campaign? They number only about 1.6 million U.S. adults, or one-half of 1% of the U.S. population. About 300,000 adolescents ages 13 to 17, or 1.4%, identify as transgender, according to a study by UCLA School of Law.
In West Virginia, as Justice Sonia Sotomayor observed in her dissenting opinion, “there was no record of any transgender person participating in school sports in the State, let along any ‘problem’ with transgender students … creating unfair competition or unsafe conditions.”
In endorsing the flat bans directed at transgender women in Idaho and West Virginia, Kavanaugh argued that any attempt to implement case-by-case judgments of students’ requests to join sports teams inconsistent with their biological gender would create “an enormous practical and administrability problem.”
Is that so? That wasn’t the case in Maine, where the annual K-12 population is more than 170,000. There, a committee was charged with determining whether a student’s participation in a sport consistent with their gender identity but inconsistent with their biological sex would “result in an unfair athletic advantage” or present a risk of injury to others. The committee held 56 hearings from 2013 through 2021, or an average of seven per year. During the entire time span, only four involved transgender girls. (The outcome of those hearings couldn’t be learned.)
It was Maine’s policy, one might recall, that provoked a confrontation between Trump and Maine Gov. Janet Mills at the White House last year, when Trump threatened to withhold federal funding from the state unless it barred transgender students from competing on women’s sports teams. “We’ll see you in court,” Mills snapped.
Whether the Idaho and West Virginia laws genuinely protect girls from unfair competition is questionable. (The Idaho law is styled the “Fairness in Women’s Sports Act.”) In practice, the laws may subject women in public schools to “invasive sex verification procedures,” as educational expert George Theoharis of Syracuse University wrote after the court ruling.
They’re also based on a retrograde view of women as fragile creatures needing men’s protection, Theoharis wrote — “the same logic that has historically been used to justify excluding women from making their own healthcare decisions and girls from rigorous math and science; that physically demanding work is simply beyond them.” (There don’t appear to be any state laws barring transgender women from competing in men’s sports.)
Becky Pepper-Jackson, the plaintiff in the West Virginia case, in which she is identified only as B.P.J., is the only transgender girl who sought to join girl’s teams — track and cross-country — in the state. That was in 2021, just after West Virginia passed its law and she was about to enter sixth grade. She didn’t appear to pose any competitive risk to others on the track and cross-country teams she applied to join — her lawyers told the Supreme Court that on those no-cut teams, she “came in near the back.”
Anyway, she had not gone through male puberty, which theoretically might have endowed her with a competitive advantage, because she had been taking puberty blockers and female hormones.
Thanks to the court’s ruling, Sotomayor observed in a dissent joined by Justices Elena Kagan and Ketanji Brown Jackson, West Virginia can deny Becky access to school sports “because it thinks they have an inherent athletic advantage, even if the facts show that they do not.”
B.P.J., Sotomayor wrote, “cannot practice on girls’ teams, even if she would not take anyone’s spot in an eventual competition, even if everyone who tries out for the team makes it, and even if having the chance to participate could aid immensely in treating B. P. J.’s gender dysphoria.”
So whose interest was really protected by the Supreme Court?
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