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Buy low, sell high.
That seems to be the strategy at work in recent sales of NBA teams, the most recent being the storied Boston Celtics. The club’s ownership group, Boston Basketball Partners L.L.C., announced today its “intention to sell all the shares of the team.”
The sale is likely to set a record for an NBA franchise.
The announcement comes just weeks after the Celtics won a record 18th NBA Championship. It also comes just hours after the team locked in the core players who won that championship, including Jayson Taytum, who got the largest contract in league history today (a five-year, $315 million deal) and Derek White (a four-year, $125.9 million extension).
In fact, many observers say the league has never been this stacked, talent-wise, with foreign players expanding the talent pool and a potential must-see prodigy now attached to one of the league’s flagship franchises after 20-year-old (and 7’6″) Frenchman Victor Wembanyama signed with the San Antonio Spurs.
Also fortuitous: The NBA is on the cusp of what should be it’s biggest media rights deal ever, thought to be worth about $76 billion. That deal is expected by many to be the peak of such agreements for the league, with subsequent deal totals declining. It is further expected to be coupled with exorbitant expansion fees in coming years as the league looks to expand its number of teams. Those fees are shared among owners of existing franchises. The last NBA media rights deal had a nine-year term. The upcoming agreement is expected to be along those lines, time wise.
Case in point is the team the Celtics beat last month to win the championship. Dallas Mavericks owner Mark Cuban — no slouch himself at the art of “buy low, sell high” — received approval in December to sell the team for about $3.5 billion. That’s a cool $3-plus billion over his purchase price and Cuban will reportedly retain 27% of the team and may well retain control of basketball operations.
According to Yahoo Sports, Cuban has expressed concern that the broadcast deal after this one (likely after 2030) could fall victim to the sports broadcast rights bubble bursting.
The record valuation for an NBA team is the $4 billion Matt Ishbia agreed to in 2022 for the Phoenix Suns. While Phoenix is a hot market with and has a good roster, it doesn’t come close to the reigning champs, who have better players from top to bottom, a rabid fan base and arguably the greatest lore of any team in the league.
Sources cited by Sports Business Journal “suspect the team could sell for well above $5B, after Forbes valued the franchise at $4.7B in 2023.”
Boston Basketball Partners LLC said the sale is being made “for estate and family planning considerations. The managing board expects to sell a majority interest in 2024 or early 2025, with the balance closing in 2028.”
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Born and raised in Southie, Heather Foley has seen her neighborhood morph over the past three decades of scrubbing, renovation, and new construction for higher-income new arrivals.
But even Foley was surprised to discover that her South Boston, where kids once went to the corner to buy milk and cigarettes for parents, has emerged with the city’s second-highest average income, even ahead of Charlestown and Beacon Hill.
Her first thought?: “I gotta start being nicer to my neighbors if that’s the kind of money they’re making.”
What’s a household?
Decades ago, when “Good Will Hunting” was filmed in the neighborhood and Southie was known as a working-class area, there were more kids around and maybe just a single breadwinner in some homes.
Since then, Southie saw more two-earner households, fewer kids, and spiffier rental units where three or four roommates could contribute to a “household.” The changes, along with spillover from the adjacent, pricier Seaport, or South Boston waterfront, are factors in Census data showing more than 40 percent of Southie households earn more than $200,000 a year.
Staying put
Foley, 46, a photo shoot producer, considers herself lucky. She didn’t move out to the South Shore like many neighborhood longtimers. She’s living in a family home on a block with residents — oldtimers and newer arrivals — who aren’t flipping properties for big bucks.
Another blessing, particularly valuable this winter? She has a driveway.
As a kid, she went to church and school at Gate of Heaven, St. Brigid, and St. Peter, and jokes that she’s “so sad I didn’t buy a three-decker with my First Communion money, because I probably could have.”
Waves of gentrification
She remembers the earlier waves of newcomers, when glassy sports bars like Stats Bar & Grille muscled in among longtime restaurants like Amrheins.
But now, even the popular Stats is moving out at the end of the month. The property owner is developing a five-story, mixed-use residential building at the site.
A small silver lining
Foley notes that some of the onetime “newcomers” have been here for three decades — and in some ways, have stabilized the place. Many have raised kids, who, like her son, may return to the neighborhood as young adults (albeit splitting a rented apartment with friends). Stats, the sports bar, says it will also return to the neighborhood’s thriving food scene.
“We have a lot of great restaurants now,” Foley says, “and everyone cleans up after their dog.”
Read: These maps show Boston’s wealthiest and most populous neighborhoods — plus other key trends.
🧩 6 Across: More scarce | 🌧️ 42° Another storm
Grand New Party: How do you build a statewide slate of Republicans in a Democratic state? Nearly half of the Mass. GOP candidates didn’t use to be Republicans.
Farewell advice: After nearly 15 years of health system leadership, the departing CEO of Beth Israel Lahey Health offers this advice to others.
Hitting the brakes? After an ambitious state law, Lexington welcomed a wave of new housing. Now, people there are having second thoughts.
Hyde Park fatal bus crash: The driver has been indicted.
Patriots, strippers, and hookahs: A downtown restaurant’s liquor license is in jeopardy after it allegedly hosted Patriots players and guests after their AFC Championship in January. A decision is expected today.
‘Culture of secrecy’: In a scathing report, R.I. authorities accused the Roman Catholic Diocese of Providence of decades of “inaction, concealment, and revictimization” in complaints of clergy sexual abuse of hundreds of children.
Centers of suffering, campaigning: Federal immigration facilities have become backdrops for Democratic politicians seeking to fight President Trump’s immigration policies.
‘The best time to remember God’: Amid crackdowns, the Somali community leans into faith during Ramadan.
When is a reno worth it? Here’s how to judge the return on a home investment.
🧸 ‘Ted’ talk: Seth MacFarlane and the “Ted” cast talk Massholes, potty-mouthed teddy bears, and why Boston may have “the worst accent”
🩰 A ‘Black Swan’ premiere: That’s among 30 sparkling arts events happening this spring around New England. Plus, why are more artists being banned from America?
🎥 Quiz: Test yourself with the Globe’s Academy Awards quiz.
⚽ Will $7.8 million stop the World Cup from coming here? Can Foxborough’s insistence on up-front security payments force the world’s soccer governing body to send matches somewhere else this summer?
♯ Teenage dreams: The future rock stars were teenagers when they wrote songs, influenced by David Bowie and Stevie Wonder, about a fictional nightclub. A half-century later, Squeeze has reworked and is releasing those songs.
💻 Death by chatbot? A new lawsuit alleges Google’s chatbot sent a man on missions to find an android body it could inhabit. When that failed, it set a suicide countdown clock for him. (WSJ)
🍕 And a red cup, please: Fans are tracking down the few Pizza Hut Classic red-roofed restaurants that remain in the 6,200-store chain. (NYT)
Thanks for reading Starting Point.
This newsletter was edited by Heather Ciras and produced by Ryan Orlecki.
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Dave Beard can be reached at dave.beard@gmail.com. Follow him on X @dabeard.
Boston Marathon
In our “Why I’m Running” series, Boston Marathon athletes share what’s inspiring them to make the 26.2-mile trek from Hopkinton to Boston. Looking for more race day content? Sign up for Boston.com’s pop-up Boston Marathon newsletter.
Name: Brianna Poehler
City/State: Granby, Mass.
I am running the 2026 Boston Marathon with Miles for Miracles in support of Boston Children’s Hospital. The Boston Marathon is deeply personal to me and my family.
My daughter is a liver transplant survivor, and at just 11 months old, she received a life-saving liver transplant at Boston Children’s Hospital.
What could have been the most devastating chapter of our lives became a story of hope, resilience, and extraordinary care because of the BCH team.
When our daughter was so small and so sick, the doctors, nurses, and staff at Boston Children’s carried us through the unimaginable.
They combined world-class medical expertise with compassion that went far beyond treatment plans and hospital rooms. They cared for our daughter as if she were their own. They supported us as anxious, exhausted parents. They gave us answers when we had questions, and reassurance when we were overwhelmed.
Most importantly, they gave our daughter a second chance at life.
Today, she is thriving because of that gift. Every milestone she reaches is a reminder of the miracle she received and the team that made it possible. Running the Boston Marathon is my way of honoring that gift and saying thank you in the most meaningful way I can.
The marathon is a test of endurance, determination, and heart — qualities I saw in my daughter during her fight and in the Boston Children’s team every single day.
With every mile I run, I will be thinking of her strength, her transplant journey, and the families who are walking similar paths right now.
By running with Miles for Miracles, I hope to raise funds that will support groundbreaking research, life-saving treatments, and compassionate care for children like my daughter. This race is more than 26.2 miles — it is a celebration of survival, gratitude, and hope.
Editor’s note: This entry may have been lightly edited for clarity or grammar.
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Charlotte Hornets (31-31, ninth in the Eastern Conference) vs. Boston Celtics (41-20, second in the Eastern Conference)
Boston; Wednesday, 7:30 p.m. EST
BETMGM SPORTSBOOK LINE: Celtics -6.5; over/under is 214.5
BOTTOM LINE: Charlotte is looking to keep its five-game win streak alive when the Hornets take on Boston.
The Celtics are 27-13 against Eastern Conference opponents. Boston is sixth in the NBA with 46.2 rebounds led by Nikola Vucevic averaging 8.8.
The Hornets are 19-21 in conference matchups. Charlotte is 7-8 when it turns the ball over less than its opponents and averages 15.0 turnovers per game.
The Celtics average 15.5 made 3-pointers per game this season, 2.7 more made shots on average than the 12.8 per game the Hornets allow. The Hornets average 16.0 made 3-pointers per game this season, 2.1 more made shots on average than the 13.9 per game the Celtics allow.
TOP PERFORMERS: Jaylen Brown is averaging 29 points, 7.1 rebounds and five assists for the Celtics. Payton Pritchard is averaging 17 points and 5.8 assists over the past 10 games.
Kon Knueppel is averaging 19.2 points, 5.5 rebounds and 3.5 assists for the Hornets. Brandon Miller is averaging 22.7 points, 5.3 rebounds and 3.6 assists over the past 10 games.
LAST 10 GAMES: Celtics: 8-2, averaging 109.4 points, 50.7 rebounds, 27.1 assists, 6.1 steals and 6.4 blocks per game while shooting 45.7% from the field. Their opponents have averaged 98.5 points per game.
Hornets: 7-3, averaging 117.3 points, 47.8 rebounds, 27.4 assists, 8.5 steals and 4.2 blocks per game while shooting 45.6% from the field. Their opponents have averaged 106.2 points.
INJURIES: Celtics: Jayson Tatum: out (achilles), Neemias Queta: day to day (rest).
Hornets: Coby White: day to day (injury management).
___
The Associated Press created this story using technology provided by Data Skrive and data from Sportradar.
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