Dallas, TX
Charlotte Jones addresses Dallas Cowboys Cheerleaders pay in Netflix docuseries
America’s Sweethearts: Dallas Cowboys Cheerleaders has cracked the top 10 of Netflix’s most-watched shows of the past week.
With the popularity of the America’s Sweethearts, which gives an inside look at what it takes to be a member of the iconic DCC, started a discussion of NFL cheerleader pay and salaries after the topic was discussed on the series.
The Cowboys cheerleaders make significantly more than other cheerleaders around the league, but it is not enough to make the gig a full-time job.
NFL cheerleaders make less than NFL water boys, who make about $53,000 per year, and team mascots, who earn approximately $25,000 per season.
MORE: How much are Dallas Cowboys cheerleaders paid?
Former Cowboys cheerleader Kat Puryear revealed she made around the same as “a substitute teacher. I would say I’m making … like a Chick-fil-A worker who works full time.”
Tina Kalina, a Dallas Cowboys Cheerleader in the 1980s, told producers she made approximately $35 per game.
Cowboys executive vice president and chief brand officer Charlotte Jones, the daughter of team owner Jerry Jones, discussed the low pay on the Netflix docuseries and said that the financial incentive is not what makes being a DCC appealing.
Instead, Jones believes cheerleaders are drawn by their “passion of dance” and to “find their purpose.”
“There’s a lot of cynicism around pay for NFL cheerleaders, as there should be. They’re not paid a lot. But the facts are that they actually don’t come here for the money. They come here for something that’s actually bigger than that to them,” she said, via the Dallas Morning News.
“They have a passion for dance. There are not a lot of opportunities in the field of dance, and to get to perform at an elite level. … It is about being a part of something bigger than themselves. It is about a sisterhood that they were able to form, about relationships that they have for the rest of their lives. They have a chance to feel like they’re valued, that they’re special and that they are making a difference. When the women come here, they find their passion and they find their purpose.”
MORE: Meet Kelcey Wetterberg: Dallas Cowboys Cheerleader
While the Cowboys would not directly address speculation about the cheerleader pay, a Cowboys spokesperson said the team “pays cheerleaders for games, practices and appearances and covers the cost of uniforms, some meals, health club memberships and salon services.”
The women also work as dance instructors or other jobs in-season and during the offseason. Kelcey Wetterberg, for example, is a pediatric nurse.
On the show, she was filmed caring for a patient while balancing the high-pressure job as a nurse with the stress and daily routine of going through what it takes to be a Dallas Cowboys Cheerleader.
America’s Sweethearts: Dallas Cowboys Cheerleaders is streaming on Netflix now. The series features seven episodes that run approximately one hour each.
More Dallas Cowboys Cheerleaders News
Jeff Kolb and Sam Gannon welcome Cowboys insiders Clarence Hill (All City Dallas) and Calvin Watkins (Dallas Morning News) for a hilarious breakdown of the upcoming 2026 NFL Draft. Giving insight, arguments, and plenty of laughs as two of the best Dallas Cowboys writers in the business go head-to-head on what Dallas should do next.
Dallas, TX
New video of Lake Dallas explosion draws focus on order decades ago to remove old plastic pipes
The search for the next general manager or president of basketball operations of the Dallas Mavericks has begun. They terminated Nico Harrison in November, which was about nine months too late, and gave any available candidates clear notice that they were open for business.
The plan was always to wait until after the season to start the search. While names popped up as the season reached an end, they didn’t begin turning over the staff until the Monday after the season ended. However, Dallas Mavericks fans are not going to like how the team is going about the search.
Patrick Dumont Leading Search for General Manager
NBA insider Jake Fischer reported that the Mavericks are not hiring a search firm in their hunt for a new lead executive. Instead, team governor Patrick Dumont is “acting as his own point person.”
This is an… interesting decision, to say the least. Dumont is not a basketball person whatsoever, and most organizations usually hire a search firm. The Chicago Bulls hired one as they look for their replacement for Arturas Karnisovas. Just because a firm is hired doesn’t mean a team will listen, though.
The Mavericks hired a firm in their last search for a GM. They let Donnie Nelson go in 2021 after a long tenure with the Mavs. Instead of listening to the firm, though, Mark Cuban ignored it to hire Nico Harrison, who had no previous NBA front office experience. Harrison had been an executive with Nike, which gave him connections with players like Kyrie Irving, Anthony Davis, and plenty of others.
For a while, that seemed to be working out okay. While he still had some questionable transactions, such as trading for Christian Wood and letting Jalen Brunson walk in free agency, they were still able to make a run to the NBA Finals in 2024. Then, he blew it all up, trading away Luka Doncic for an older and injured Anthony Davis, and the team hasn’t been the same since.
It’s imperative that the Mavericks get this hire correct. The interim Co-GM setup with Matt Riccardi and Michael Finley has performed admirably, but the 2026 NBA Draft is important for the Mavs to get right. It’s their best chance to pair Cooper Flagg with another young star, as they don’t own their first-round pick again until 2031 after this.
Hiring the right GM could help bring in more draft capital by bringing in bad contracts or flipping veterans into picks.
Dumont was able to convince Rick Welts, a Hall of Famer, to come out of retirement to be the CEO and lead the charge for a new arena. Maybe Dumont pulls another rabbit out of his hat for the GM.
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